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Water Words That Work WREN2008 Conference
- 1. This presentation is released under a Creative Commons 3.0 license. For more information: http://creativecommons.org/licenses/by-nc-sa/3.0/us/
- 2. Water Words That Work Make a Splash With Your Communications Eric Eckl 6/17/2008
- 4. What’s the X Factor? “ Recently bought environmentally friendly products.”
- 5. What’s the X Factor? “ Reminded others to be environmentally conscious”
- 6. What’s the X Factor? “ Voted for the candidate with the best environmental record”
- 7. What’s the X Factor? “ Recently donated to organizations that support environmental causes”
- 8. Confidence in themselves
- 9. What’s the X Factor? Group A: “ High Danger, High Efficacy” Group B: “ High Danger, Low Efficacy”
- 16. It is hard for experts to successfully communicate to non-experts
- 17. Water is a high priority for Americans Gallup Poll, 2008
- 18. Water is a high priority for Virginians
- 19. Water is a high priority for Kentuckians
- 20. Water Still Tops Global Warming!
- 24. “ Biodiversity”
- 26. TMDL Impervious surface Hydrograph Nonpoint source pollution And so forth… And so on…
- 29. “ Watershed” Photo: Flickr, Fernando Dall D’aqua
- 31. “ Watershed” by Education 3 out of 4 U.S. adults do not have college educations
- 32. “ Watershed” by Race Minorities will be 50% of the population by 2050
- 33. “ Watershed” by Gender
- 34. Who They Trust
- 35. Where they get their information
- 38. Goodbye: Mass Media Hello:“Nonpoint Source Information”
- 39. Media Choices are Exploding
- 41. Source: Advertising Age, February, 2008
- 43. Recent Trends in News Consumption Pew Research Center: Trends 2005
- 44. “ Watched TV news yesterday”
- 45. “ Read newspaper yesterday”
- 46. “ Listened to radio news yesterday”
- 47. “ Read a news magazine yesterday”
- 48. At the same news consumption falls… Roper Starch: Americans' Low "Energy IQ:" A Risk to Our Energy Future, 2002
- 49. “ Water pollution laws do not go far enough”
- 50. “ Environmental laws do not go far enough”
- 51. “ Endangered species laws do not go far enough”
- 52. “ Wetlands laws do not go far enough”
- 59. The Old Paradigm Problem Solution
- 62. The New Paradigm Problem Solution
- 63. Discussion
- 64. The Water Words That Work Method
- 67. Step One: Identify Your Shop Talk
- 68. A: Polluted Runoff B: Stormwater
- 69. A: Open Space B: Natural Area
- 70. A: Recreation B: Family activities
- 71. A: Watershed management B: Land and water conservation
- 72. A: Family vacations B: Tourism
- 73. A: Runaway Development B: Sprawl
- 74. A: Riparian B: Riverbank
- 75. A: Clean water B: Water Quality
- 76. A: Endangered species B: Wildlife
- 77. ? A: Environmentalist B: Conservationist
- 78. Step Two: Answer Six Questions (Before they ask them)
- 80. Primatologists’ Wisdom “ Monkey See, Monkey Do”
- 81. Monkey See, Monkey Do
- 82. Monkey See, Monkey Do “ Together, we can save a life”
- 83. Monkey See, Monkey Do
- 84. Monkey See, Monkey Do
- 85. Monkey See, Monkey Do
- 86. Monkey See?
- 87. Monkey See?
- 88. Monkey See?
- 89. Step Three: Insert the Water Words that Work
- 94. Take My Side, Not Theirs
- 95. Step Four: Avoid the Five Pitfalls