1. 1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
SV Cloud Meetup
James Watters
VP of Product, Cloud Foundry &
Pivotal CF

2. 2© Copyright 2014 Pivotal. All rights reserved.
WHY?

3. 3© Copyright 2014 Pivotal. All rights reserved.
“Software is Eating the World”

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Empowering Smaller Agile Teams
Paul Graham
Value of YC
startups: $13.7B
YC Strategy:
Give an agile team of four
developers coaching and
minimal funding

5. 5© Copyright 2014 Pivotal. All rights reserved.
Software is Changing Industries
$3.5B valuation
Financial Services
$3.5B valuation
Travel & Hospitality
$3.5B valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$20B valuation
Entertainment
$26B valuation
Tesla--Automotive

6. 6© Copyright 2014 Pivotal. All rights reserved.
This Generation of Developers Have New
Values
Ÿ Agile teams and rapid iteration
Ÿ Continuous delivery, no planned
downtime
Ÿ Horizontally scalability (data and app)
Ÿ Micro-Services, standardized service
binding and discovery
Ÿ First class Mobile support
Ÿ Deep user analytics

7. 7© Copyright 2014 Pivotal. All rights reserved.
Is Your Enterprise Ready?

8. 8© Copyright 2014 Pivotal. All rights reserved.
Apps
Services
ID/Teams
Policy Zones
PCF Simplifies

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Cloud Independent Software Delivery
Simple, Developer Friendly
Commands and API
• CF Push [Appfile]
• CF Push [Docker]
• CF Push [.NET]
• Or IDE based control,
Eclipse, STS, Intellij,etc.
Operational Benefits for
Every Application
• Instant Dynamic Routing
• Streaming Logging Agg
• ID/team/RBAC/Policy
• Application performance
management
• Auto-scaling, scheduling
• Four layers of built-in
Availability and health
management
Built-in and Ecosystem
Services
• MySQL HA
• Redis
• Rabbit MQ
• HAWQ Analytics
• Elastic Pivotal HD
• Elastic Search
• Mobile Back End
• Jenkins
• Cassandra
Deploy, Operate Update, Scale Platform on Any IaaS

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Productivity on Any IaaS

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Industry Voting:
Cloud Foundry is the
standard in PaaS

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Cloud Foundry Foundation: Industry Standard
Platinum
$500k / year
Gold
$100k / year
Silver
$5-30K / year
DataStax
Fidelity
Mongo
Piston Cloud
CloudCredo
BlueBox
Docker
Stark & Wayne
Anynines
AppDirect
AppDynamics
CloudFlare

13. 13© Copyright 2014 Pivotal. All rights reserved.
Google Cloud and CF Share a Vision
Ÿ Fully managed serving stack
Ÿ Run App files or Dockerfiles
Ÿ OS management, logging and
monitoring
Ÿ Declarative deployments,
provisioning and health
checking
Ÿ Raw infrastructure

14. 14© Copyright 2014 Pivotal. All rights reserved.
Jonathan Rosenberg
CTO & VP, Collaboration
“PaaS is the operating system for
the cloud. As the set of APIs and
services for PaaS's grow, the choice
of PaaS becomes more crucial as the
costs of porting go up. This is one of
the benefits of open source PaaS
offerings like Cloud Foundry.”

15. 15© Copyright 2014 Pivotal. All rights reserved.
IBM Bets $1B On Cloud Foundry

16. 16© Copyright 2014 Pivotal. All rights reserved.
Warner Music on CF: Stunning Results
Warner Software Factory Platform
Ÿ New applications and major updates
– Before: 6 months, team of 10 developers
– After: 6 weeks, same team
– Speed/Agility: 400% faster on new
platform
– HR Hard Savings: $1.1M per application
update delivered

17. 17© Copyright 2014 Pivotal. All rights reserved.
“Cloud Foundry Saves us
50%+ of development team
time”

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IaaS without PaaS capabilities
becoming a dying breed
In 2014... IaaS providers with no
PaaS services…and no
ecosystem of developers will go
the way of the dodo bird
The single most powerful thing
you can do this year is to enable
your developers with a fast and
flexible PaaS.
Cloud Foundry fits the bill nicely,
and the ease of deployment is the
same whether you're deploying a
Node.js prototype or a Java project
with scads of external services.

19. 19© Copyright 2014 Pivotal. All rights reserved.
1 Billion Page Views A Day Powered by Cloud Foundry

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AT&T Joint R&D Yielding Results
https://www.youtube.com/watch?v=LHIEQB0C4Ko

21. 21© Copyright 2014 Pivotal. All rights reserved.
Key Technical Trends

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• Container based cloud systems
• Declarative systems; Apps and Data?
• IaaS API integrated
• /Detect ; /Compile (Buildpacks)
Key Technical Trend Highlights
Result: Joining CF Foundation to innovate together…

23. 23© Copyright 2014 Pivotal. All rights reserved.
• API Gateway (Apigee like features)
• Integrated APM (building into ent edition)
• Non HTTP ‘routing’
Cloud Foundry Gaps
Result: Joining CF Foundation to innovate together…