Mobile advertising works because people are highly engaged with their mobile devices even though the screens are small. The focused attention people give to their phones means advertising on mobile can make a bigger impact than on larger screens where attention is more divided. Mobile advertising succeeds because of the combination of small screens and highly engaging devices that keep users attentive.

1. Why Mobile Advertising Works…

2. Big Screen - Little Focus
Copyright 2012 Wave Collapse LLC

3. Small Screen - Big Focus
Copyright 2012 Wave Collapse LLC

4. Mobile Advertising Works
Small Screen + Highly Engaging Device
=
Focused Attention
Focused attention means
advertising makes an impact
Copyright 2012 Wave Collapse LLC

5. Joy Liuzzo
571.293.0021
joy@wavecollapse.com
@joyliuzzo
Copyright 2012 Wave Collapse LLC