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The value perception of web analytics tools in the current market (Emer Kirrane)

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Web Analytics Wednesday Bratislava
Web Analytics Wednesday Bratislava

Presentation from Web Analytics Wednesday Bratislava. More info: www.webanalytics.sk

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There’s no such thing as ” Free” Emer Kirrane Manager, Yahoo! Web Analytics Web Analytics Wednesday Bratislava 2011
Story Time! ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The Winner
The Catch
The moral?
Conditional Costing
High price = Good value?
High price = Good value?
The Princess Perception
How much does Free cost?
Forrester Wave 2009: Web Analytics
You don’t have to break the bank
How do I define value?
Q: Is my sales process to long? Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Use segmentation. Don’t include the homepage in the funnel. Numbers are not answers! A lot of my customers are leaving the Checkout page after submitting their delivery preference.  Are our delivery options clear enough? State any delivery limitations (e.g. Not overseas) early on. Calculate full cost earlier.  Why are so many visitors leaving just before confirming the sale and visiting our information page?  The returns policy may be unclear. State our terms clearly.  Checkout About US No Trust?? Almost all the customers with promotional codes don’t complete sales.  Perhaps the discount is not being applied or does not APPEAR to be working. Identify and fix the problem.  Answers are valuable
Analyse Take Action Analyse Take Action Keep your site alive

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The value perception of web analytics tools in the current market (Emer Kirrane)

  • 1. There’s no such thing as ” Free” Emer Kirrane Manager, Yahoo! Web Analytics Web Analytics Wednesday Bratislava 2011
  • 2.
  • 3.
  • 7. High price = Good value?
  • 8. High price = Good value?
  • 10. How much does Free cost?
  • 11. Forrester Wave 2009: Web Analytics
  • 12. You don’t have to break the bank
  • 13. How do I define value?
  • 14. Q: Is my sales process to long? Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Test Use segmentation. Don’t include the homepage in the funnel. Numbers are not answers! A lot of my customers are leaving the Checkout page after submitting their delivery preference.  Are our delivery options clear enough? State any delivery limitations (e.g. Not overseas) early on. Calculate full cost earlier.  Why are so many visitors leaving just before confirming the sale and visiting our information page?  The returns policy may be unclear. State our terms clearly.  Checkout About US No Trust?? Almost all the customers with promotional codes don’t complete sales.  Perhaps the discount is not being applied or does not APPEAR to be working. Identify and fix the problem.  Answers are valuable
  • 15. Analyse Take Action Analyse Take Action Keep your site alive