Microsoft Pakistan presents on its business details and strategy. It has three main divisions - large enterprise, medium and small enterprise, and developers. Key functional departments include finance, customer service, marketing and sales, and R&D. Communication channels are matrix-based with dual reporting. Financial analysis shows increasing sales, profits, and ratios from 2012-2014. The code of ethics focuses on integrity, compliance with laws, and ethical decision-making. Corporate social responsibility priorities are good citizenship, governance, and being an appealing workplace. Suggestions include improved marketing, more outlets and service centers, and special offers.

2. PRESENTERS
WASEEM SAFDAR
ARMAGHAN ALI
AMMAR SAEED
HAMZA NASIB
MAHEEN AMER
HAFLA NOOR
MAVRA KHAN

3. Interaction Points
1. Introduction
3. Strategy
4. Structure of
Organization
2. Business Details
5. Functional
Departments
6. Communication
Channels
7. Financial Viability
8. Code of Ethics
9. Corporate Social
Responsibilities
10. Suggestions

4. Muhammad Shoaib Khalil
Enterprise Marketing Lead

5. BUSINESS DETAILS

7. STRATEGY
Continuing our long standing
commitment and leadership in
accessibility research, awareness
and innovation.
Making the computer easier to
see, hear and use by building
accessibility into Microsoft
product.

8. STRATEGY
Facilitating the next generation of
accessible technology and moving
the industry forward with ground
breaking technologies.
Building strong, collaborative
relationships with a wide range of
technology partners and organizations
to raise awareness of the importance of
accessibility.

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ORGANIZATIONAL STRUCTURE
Microsoft Pakistan is a small organization so its structure is flat.
There are three main divisions;
• Large Enterprise
• Medium and Small Enterprise
• Developers
Microsoft enterprise team works with large customers.
Developers team works with developers.

10. FUNCTIONAL DEPARTMENTS
 Finance and Accounting
 Customer Service and Support
 Production and Operations
 Marketing and Sales
 Research and Development  Human Resources

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Communication Channels
• Microsoft has a matrix reporting channel. The three
enterprises (large, medium and small enterprises and the
developers) report to the country manager.
• At the same time these enterprises has to report to head for
the region.
• The reporting channel is dual in nature.

13. Financial analysis

14. Analyzing Financial Statements
Of Business
2012 2013 2014
Sales $ 73723 77849 86833
Gross profit$ 56193 57600 59899
Net Profit $ 16978 21863 22074
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15. Profitability Ratios
0 10 20 30 40 50 60 70 80
2012
2013
2014
2012 2013 2014
NP margin % 25 28 23
GP margin % 76 73 68
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16. • Net margins will vary from company to company, technology
companies can run on net margins of 15-20% or greater.
• Net profit (The higher the ratios, the better) shows an increasing
trend means business is profit making
• Company is able to expand their net margins over time which lead to
share price growth, and higher levels of profitability.
• Gross margin of software companies is much higher than a
manufacturing firm.(e.g. retain $.76 for each dollar revenue
generated )

17. Liquidity & Efficiency ratio
Current ratio Quick ratio ROA
2012 2.60 2.56 13
2013 2.71 2.65 15
2014 2.50 2.44 14

18. • Current ratio is Test of short term debt paying ability (should not be
under 1)
• Quick ratio is the Test of short-term debt paying ability without having to
rely on inventory
• The ROA figure gives us an idea of how effective the company is . The
higher the ROA number, the better, because the company is earning
more money on less investment.

19. Earnings per share
2012 2013 2014
Earnings per share: Diluted $ 2 2.58 2.63
Earnings per share: Basic $ 2.02 2.61 2.63
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20. • BASIC EARNINGS PER SHARE
It is a rough measurement of the amount of a company's profit that can
be allocated to one share of its stock.
• Diluted Earnings Per Share - Diluted EPS' A performance metric used to
gauge the quality of a company's earnings per share (EPS) if all
convertible securities were exercised.

21. CODE OF ETHICS
Integrity and Honesty
Fair Information
Open and Respectful
Complying with Laws and Regulations
Acting in a Good Manner
Confidentiality
Professional Attitude
Ethical Behavior
Cooperate in Investigations and Inquiries
Comply with Standards and Policies
Ethical Decisions

22. ETHICAL DECISIONS

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CORPORATE SOCIAL RESPONSIBILITY
• Citizenship: 'Company' is a good corporate citizen – it supports
good causes and protects the environment.
• Governance: 'Company' is a responsibly-run company – it
behaves ethically and is open and transparent in its business
dealings.
• Workplace: 'Company' is an appealing place to work – it treats
its employees well.

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Suggestions
• Improved marketing
• Outlets; Service Centers
• Special Offers