It is not only traditional media that you should use to market your product or service, but the online media is necessary too and it is a profitable proposition as it can be done for free or a minimum budget as well.

1. Easy Marketing Ways to Promote Online - 1
Marketing is the bottom line for any company’s success today. Earlier there was not
an option of online promotions and one had to rely on traditional media like
newspapers, radio most of which had delayed feedback. Now when we are living in
a fast paced world where we love doing everything on the go, the traditional media
have taken a back seat and Digital Media has appeared our new savior. The best
thing about this media is that it is fast, and comes cheap if implemented smartly.
Here are several ways one can use to save money on marketing efforts and still
gain good traction:

2. 1. Embrace customer referrals
If you are new to the business, customer referral is what you should target for.
Moreover, this technique also works well when you are in service industry. Like
Car Rentals, Hotels and restaurants etc. where the customer can refer the
service to a friend to avail if satisfied. All the participants benefit, you as a
service4 provider get new customers, your customer gets a reward for referral
and your prospective customer gets a verified service to avail off.
2. Work on Your Brand Ambassadors
Your brand ambassadors need not be celebrities but your customers who have
used your product or brand in real. You can even rope in your employees to talk
about how they made the product or why did they bring this service etc.
Maintain the consistency in the message as constant advertising may invoke
interest.
3. Use online marketing tools
There are many online marketing tools available that are either free or come
cheap. Exploit them to full potential in order to gain a better customer
perspective and hence bring a better ad campaign.
These are some of the ways, the rest will follow in the next.