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Welcome to WAY4HEALTHCARE
BUSINESS PRESENTATION

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Hi, MY NAME IS RISHI
AND I WILL BE DOING
THE PRESENTATION
FOR YOU TODAY
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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WHAT WE DO
WAY4HEALTHCARE IS A MEDICAL TOURISM AND HEALTH CARE
CONSULTING COMPANY FORMED TO CATER THE NEEDS OF PATIENTS
COMING TO INDIA FOR THEIR MEDICAL TREATMENT
Our Mission Statement – “Patients coming to India should only think about getting recovered”
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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OUR TEAM
KEY PEOPLE OF OUR BUSINESS
RISHI KESH VINEETH KANCHANA
Operations Head Service Head Advisor
• 6 Years in web • 4 Years in service •20 Years in health
development and sector. care industry
online marketing.
• 2 Years of managerial • Responsible for •Handling
experience. customer handling International patients
• Responsible for and services. in a leading hospital
marketing and overall • Our first service
operation of the manager
business.
HIRING PLANS (first 6 months)
• 5 Service managers
• 2 Backend operators
• 3 Customer support executives
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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OPPORTUNITY
WHY DID WE CHOOSE THIS INDUSTRY
• MEDICAL TOURISM IS THE NEXT BIG THING AFTER
INFORMATION TECHNOLOGY IN INDIA.
• EARNING POTENTIAL OF USD $3 BILLION BY 2013.
COMPETITORS • 30% ANNUAL GROWTH TILL 2015.
AVAILABLE MARKET • 1.3 MILLION MEDICAL TOURISTS BY 2013.
• 3% MARKET SHARE IN GLOBAL MEDICAL TOURISM.
THERE IS A BIG DIFFERENCE IN THE SERVICE
NUMBER OF TOURISTS COMING TO PROVIDERS
INDIA AND THE NUMBER OF SERVICE MEDICAL
PROVIDERS IN THIS INDUSTRY TOURISTS
THERE ARE NO DOMINANT PLAYERS IN THIS INDUSTRY
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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PROBLEMS & SOLUTIONS
HOW ARE THE PROBLEMS FIXED
PROBLEMS FACED BY INTERNATIONAL PATIENTS
INSECURITY – LANGUAGE – CULTURE – FOOD – SAFETY – CLEANLINESS
CHEATING – INFECTIONS – HOME SICKNESS – REQUIRING ASSISTANCE FOR
BASIC NEEDS – COMMUNICATION ETC…
HOW DO THEY HANDLE THIS NOW?
CURRENT MEDICAL TOURISM PROVIDERS HAVE THEIR PRESENCE IN ONE
CITY AND INTEND TO PROVIDE SERVICES IN ALL MAJOR CITIES. THEY
BLINDLY REFER THEIR PATIENTS TO OTHER SERVICE PROVIDERS AND THEIR
PATIENTS ARE STILL VULNERABLE TO ALL THESE PROBLEMS.
OUR SOLUTION
WE ONLY HANDLE PATIENTS IN OUR CITY - PROFESSIONAL SERVICE MANAGERS
WITH PHYSICAL PRESENCE FROM DAY 1 - RESOURCEFUL BACKEND – 24/7 SUPPORT
- MULTIPLE ALTERNATIVES - CUSTOMIZED SOLUTIONS – PRE BOOKING OF ALL
SERVICES BEFORE ARRIVAL – IMMEDIATE AVAILIBILITY ON CALL
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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COMPETETIVE ANALYSIS
WHY WE ARE THE BEST
OUR COMPETITORS
www.medtrava.com www.medicaltourismindia.com
www.healthbase.com www.mediescapes.com
www.ticketmed.com www.indiasurgerytour.com
www.medaccessindia.com
COMPETETIVE ADVANTAGE
• PHYSICAL PRESENCE THROUGHOUT THE STAY
• FREE SERVICE & NO DOWN PAYMENT
• FREE ONLINE STORAGE OF MEDICAL RECORDS AND PRESCRIPTIONS
• 24/7 PHONE AND LIVE CHAT SUPPORT
• PROFESSIONAL SERVICE MANAGERS AVAILABLE WITHIN 30 MINUTES OF CALLING
• MULTIPLE ALTERNATIVES
• STATE OF THE ART WEBSITE WITH REGULAR UPDATES
• DISCUSSION FORUM
• CITY OF OPERATION IS CHENNAI WHICH IS THE HUB OF SOME OF THE
BEST HOSPITALS IN THE COUNTRY
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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REVENUE MODEL
HOW WE MAKE MONEY
SOURCE OF REVENUE
• WE HAVE ARRANGEMENTS WITH OUR PARTNER HOSPITALS TO
PAY US A % OF THE TOTAL COST OCCURRED FOR THE
PROCEDURE.
• WE HAVE ARRANGEMENTS WITH OUR SERVICE PROVIDERS
WHO WILL GIVE US A % OF THE TOTAL BILL.
• OUR REVENUE COMES FROM
HOSPITALS, HOTELS, RESORTS, SERVICE APARTMENTS, TRAVEL
AGENTS, TOUR OPERATORS, FOREX TRADERS, TRANSLATION
PROVIDERS AND OTHER CUSTOM SERVICES.
• WITH THE NUMBER OF PATIENTS COMING EVERY DAY, THIS IS
A WONDERFUL EARNING POTENTIAL.
AN AVERAGE CUSTOMER WILL GIVE US A REVENUE OF $5,000 - $10,000
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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MARKETING PLAN
HOW ARE WE GOING TO GET OUR CUSTOMERS
OFFLINE MARKETING
• TIE UPS WITH HOSPITALS, DOCTORS AND INSURANCE COMPANIES IN OTHER COUNTRIES
• A FULL FLEDGED AFFILIATE SYSTEM IS IN PLACE
• WE PAY A COMMISSION FOR THE REFERER
• MAKE THIS A PART TIME JOB FOR ANYONE WHO CAN REFER DESERVING PATIENTS
• PATIENT REFFERAL PROGRAM
• FUTURE PLANS TO HAVE DEDICATED OFFICE IN TARGET COUNTRIES
ONLINE MARKETING
• PAY PER CLICK MARKETING WITH GOOGLE ADWORDS
• ONLINE AFFILIATE PROGRAM
• SEARCH ENGINE OPTIMIZATION
• AD PLACEMENT ON RELAVENT WEBSITES
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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INVESTMENT
THE REASON WE ARE HERE
SEED INVESTMENT
MONTHLY BURN RATE : ~$7,500
WE ARE LOOKING TO RAISE $50,000 / Rs. 25 LAKHS.
MILSTONES
OUR MILESTONE WITH THIS CAPITAL IS TO HAVE 50 PATIENTS A MONTH RECURRING WITHIN 6
MONTHS OF OPERATION
HOW ARE WE GOING TO USE THE INVESTMENT?
BELOW ARE THE EXPENSES THAT WILL OCCUR DURING 6 MONTHS PEROID. AFTER THAT WE WILL
START WITH THE EXPANSION PROCESS.
1. $6000 - Office Rental and Expenses
HIRING PLANS (first 6 months)
2. $3500 - Server Cost
3. $20,000 - Salary for employees • 5 Service managers
4. $15,000 - Online and Office Marketing • 2 Backend operators
5. $5500 - Misc Expenses and Backup Money • 3 Customer support executives
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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OUR PROGRESS
WHAT HAVE WE DONE SO FAR
1. COMPLETED THE WEBSITE
2. HAVE SUCCESSFUL CONTRACTS WITH 3 HOSPITALS
• APOLLO HOSPITALS, CHENNAI.
• FORTIS HOSPITALS, CHENNAI.
• GLOBAL HOSPITALS, CHENNAI.
3. HAVE MADE AGREEMENTS WITH THE FOLLOWING
SERVICE PROVIDERS
• 5 HOTELS | 8 SERVICE APARTMENTS | 25 GUEST HOUSES
• 3 TRAVEL AGENTS | 1 TOUR OPERATOR – ALL WITH DIFFERENT
BUDGETS.
WE ARE IN TALKS WITH MORE HOSPITALS AND SERVICE PROVIDERS TO BE OUR PARTNERS
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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CONTACT US
24/7 AVAILABILITY
If you have any questions, you can E-MAIL
contact me with any of the following.
rishi2310@gmail.com
I will be more than happy to talk to
you.
WEBSITE
www.way4healthcare.com
ADDRESS
54/33, Gangai Amman Koil Street,
Choolaimedu, Chennai – 600094
India
PHONE
+91 9884794493
WWW.WAY4HEALTHCARECOM | RISHI2310@GMAIL.COM | +91 9962673497 | CHENNAI, INDIA.

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THANKS FOR YOUR TIME
SEE YOU SOON!