Stepping out of your marketing comfort zone
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This presentation for Marketing over Breakfast used my own start-up, Modern Health Talk, as an example.
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Stepping out of your marketing comfort zone
- 1. Stepping out … of your marketing COMFORT ZONE by Wayne Caswell Modern Health Talk
- 2. COMFORT ZONE Safe Familiar Secure Predictable Competent
- 3. CHALLENGE ZONE Risky Fulfilling Unknown Confidence Retreat Unexpected Limitless Breakthrough
- 4. DANGER ZONE Significant Overwhelming and Real Odds Risk Against Daunting Opposition
- 7. Governor All 9 Justices $34 Billion Lt. Governor All but 5 Reps
- 8. Like Nemo, I gained confidence and skills, but … … I’m still in & out of my COMFORT ZONE
- 16. BLOG
- 17. Key Word Search
- 19. K E Y WO R D S CO M M E N T S
- 20. Social Media
- 21. My Articles
- 23. Newsletter
- 24. 58,804 members But LinkedIn is a Professional audience, not My audience. Wow!
- 48. ACCESSIBLE DESIGN Stair Lifts & Pool Lifts
- 49. UNIVERSAL DESIGN Zero-Step Entry for: • Rolling Suitcases, • Baby Strollers, • Dollies … and • Wheelchairs Accessible entry
- 50. KITCHEN DESIGN • Pull-outs • Knee Space • Lever Handles
- 51. KITCHEN DESIGN • Adjustable Counter Mobility – ability to move in and around the kitchen, gross/fine motor skills Height • Motion-activated Soap Dispensers • Self-stirring Pots • Mirrors to see in Pots
- 52. BATHROOM DESIGN Grab Zero-Step Shower Bar with Grab Bars, Seat and Handheld Showerhead Lever Handle Lever Handles Knee Space Secured Rug
- 53. Old for a Day? MIT’s AGNES (Age Gain Now Empathy Suit) simulates being 74, promotes Universal Design
- 54. Home Control & Automation Multi-Light Dimmer wireless remote Programmable Thermostat Wireless Motion & Magnetic contact Fish Feeder Occupancy Sensor sensor
- 55. Smartphones & Tablets as Health Gateways High-tech Toilets and Much More
- 56. THANK YOU Wayne Caswell
Notes de l'éditeur
- 20-30 min(10-20 slides) – Thank LAUREN for inviting me and choosing the topic – because I too have become too Complacent and Comfortable and needed a boost to encourage more Risk Taking.“One of the greatest diseases of the human race is doubt and fear.”
- Taking on GoliathRemember the Fish Net?
- InfoGraphic – Assisted Living vs. Nursing Home
- But LinkedIn is a Professional tool, and discussions don’t include my audience.
- The biggest obstacles to designing anaccessible kitchen are access to sinks, cabinets, countertops and appliances which are usually not usable for people who are sitting or in a wheelchair.The Oxo container with zip ties as the “handle”, crock pots, electric griddles, rice cookers, the blender that heats to soup, smoothie blenders that blend right into the travel mug so no pouring needed. self-stirring pots that can sauté, sear, braise, boil or simmer while automatically stirring ingredients; motion-activated soap dispensers that dispense soap with a wave of the hand (Simple Human); motorized wall cabinets that lower to the front edge of the countertop (Granberg Interior AB); or a blender that cooks soup (Cuisinart).Here are some other solutions: One-Handed Rolling PinUsing a rolling pin one-handed is tricky at best. You can make your own one-handed rolling pins relatively easily.Using SteamersUse a "Marguerite" (steamer) to cook vegetables. Most steamers are easier to lift than the whole pot, especially if the pot is full of water.Measuring CupsUse exact sizes measuring cups instead of the multi-purpose measuring jugs.Pot HoldersIf your pot only has one handle, you can use a camping pot holder to lift pots with both the pot handle and the camping handle.Mirrors to See in PotsIf you are a wheelchair user, you can use a shaving mirror with goose neck angled above the stove in order to see in the pots on the stove.Multiple Cutting BoardsKeep several cutting boards. It may be easier to change cutting boards than clean one up while in the middle of cooking a meal.Tap ExtensionsInstall a hose attachment on your faucet to fill pots directly on the counter rather than to have to lift a full pot out of the sink.Pull-Out ShelvesIt can be difficult to reach the back of shelves. Installing pull-out shelves for your cupboards will make it easier for you to reach areas that may be otherwise difficult to reach. Plastic Cups for Stored IngredientsGet plastic measuring cups that you keep in your dry ingredients containers. Electric Can OpenersYou may find a hand held electric can opener easier to use than one that resides on the counter top. Pot StabiliserUse a pot stabilizer if you’re cooking on the stove. It will hold the handle steady so you don’t get the content of your pot in your lap when you stir.Rubber MatsYou can find non-skid rubber mats or double-sided suction cups to place under bowls or cutting boards to prevent them from sliding around when you use them.