I will be running a 3-day Masterclass in Business Innovation & CSR from January 31 to February 2nd 2016 in Dubai, UAE. The program is produced by 360 International but they have given us permission to offer CSR Training Institute Alumni and network members a limited time discount. You are personally invited to register at a discounted rate (http://goo.gl/forms/CBI2wj2aYx here to register). You may share this invitation with others in your organization. The program will bring together a global group leaders and practitioners for an intense experiential learning session. The masterclass will feature a pragmatic integration of theory and practice using lectures, videos, groupwork, case studies, role-playing scenarios. Innovation, value-creation and strategy considerations permeate the program. Participants will leave with a set of tools and content knowledge that will enable them to immediately be more effective in their organizations and activities. A brochure on the program is attached along with background information on the CSR Training Institute. Please contact me directly (wayne@csrtraininginstitute) if you have any questions or wish any additional information

1. To receive updates on our upcoming training courses and workshops, kindly register your interest at http://www.360i-group.com
© 360 International Limited. Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. Tel: +603 9205 7770 Fax: +603 9205 7777
Wayne Dunn is the President and Founder of the CSR
Training Institute and Professor of Practice in CSR at McGill.
He is a Stanford University Sloan Fellow with a M.Sc. in
Management.
Wayne is a globally recognized CSR pioneer, a
thought-leader and a veteran of 25+ years of senior-level
global experience and 70+ CSR projects in the space where
business meets society.
He is a highly-acclaimed and frequent speaker on CSR,
economics, development and strategy at events worldwide
while his writings on CSR are followed globally.
His experience includes social and environmental
sustainability work with industry, governments, NGOs, IFIs
and multi-laterals, and directly with communities.
His work encompasses the design, development,
implementation, monitoring and management of CSR
projects, CSR strategy and policy, as well as training and
support for Executives, Boards and workers from all types of
organizations, including governments. He has worked in
over 35 countries and on every continent with extensive
experience in Africa, North and South America.
His projects have won major international awards and have
been used extensively as ‘best-practice’ by industry and
academia such as Stanford Business School, Northern Ireland
Ministerial Advisory Group and the Wall Street Journal.
His acclaimed Certified Training Conferences© have trained
hundreds of executives and leaders from industry, NGOs,
government and international organizations around the
world, including over 200 trained in Sub-Saharan Africa.
Current and Recent Past Positions Include:
• President & Founder, CSR Training Institute
• Founding Member of the Advisory Board of the EU
Africa Chamber of Commerce,
• Professor of Practice in CSR, McGill University
• Jury Chair: 2014 & 2015 EU Africa CSR Awards Gala
• Jury, CSR Saudi Arabia Awards
• Jury, CSR Qatar Awards
• Leading the 2015 EU Africa CSR Dialogues
• President’s Advisory Council, University of Winnipeg
• Aboriginal Experts Group for implementation of
Canada’s Extractive Sector Transparency Measures Act
• Vice-Chairman of the Canadian Council on / on Board of
Directors since 2004
• President Baraka Supplies, a social purpose venture
linking Africa and North America
• Numerous other Boards and Advisory Roles
WAYNE DUNN
President & Founder
CSR Training Institute
Professor of Practice in CSR
McGill University
Founding Member of the Advisory Board
EU Africa Chamber of Commerce
YOUR INTERNATIONAL
COURSE FACILITATORCorporate Social Responsibility – Easier Said Than Done
While most organizations willingly pay lip service to corporate social responsibility,
most struggle with effective implementation.
WAYNE DUNN’s well-rounded program is a pragmatic blend of theory and practice,
providing participants with the tools to make a difference and the knowledge and
understanding to know how to use them. Through lectures, case studies, group-work,
role-playing and innovative interaction the session will engage, stimulate, challenge and
transform. Participants will be exposed to leading business innovation theories and
practices around shareholder value and social impact, all designed to facilitate practical
application in their companies and workplaces.
• UNDERSTAND the theory and the practice of how CSR can be used to create
shareholder, company and community value
• TRANSFORM CSR from a cost centre to a value generator
• UTILIZE CSR to address business pain points
• OBTAIN the tools, strategies and understanding to design, lead and support CSR
programs; projects across their company and around the world
KEY BENEFITS
OVERVIEW
31 JAN - 2 FEB 2016
DUBAI
UNITED ARAB EMIRATES
360international
&
BUSINESS
INNOVATION &
CSR MASTERCLASS
Using innovation, strategy and
CSR to drive shareholder value
N &
RCLASS
1
TESTIMONIALS:
Professor Dunn brings a practical and realistic approach to CSR, blending theory and practice to develop
pragmatic approaches that address real-world challenges
Dr. Ellis Armstrong, Former CFO, BP Exploration
Pragmatic blend of theory and practice, very applicable to helping organizations meet real-world
challenges.
Frank McShane, Manager, Corporate Responsibility Policy and Ethics, Talisman Energy
Excellent perspective Wayne! Thank you, this will be very helpful in my role as CEO at the Port of Seattle
Ted Fick, Chief Executive Officer, Port of Seattle
Good advice not only for those who are facing cuts, but for those who are just getting programs off the
ground, or who are going through leadership transitions
Katherine Valvoda Smith, Executive Director of the Center for Corporate Citizenship - Boston College
As a United Nations official, I learnt a lot from the program and participants and would eagerly
recommend this training to anyone wishing to enhance their knowledge and understanding of CSR
across the value chain
Kojo Busia, Ph. D., Snr. Mineral Sector Governance Advisor
United Nations Economic Commission for Africa/UNECA
“Great program! Great global examples of CSR in theory and practice - great and diverse participants”
Shola Safo-Duodu Ph.D., Head of Corporate Affairs, Barclays Bank
ograms; projects across their company and around the world
EXCLUSIVE TAKEAWAY!
• Frameable program certificate from the CSR Training Institute
• Six months of free personal follow-up support from Prof. Wayne Dunn
• Customized USB Drive with all program materials, case studies, lecture
notes and a full set of the CSR Knowledge Centre resource library
•
•

2. To receive updates on our upcoming training courses and workshops, kindly register your interest at http://www.360i-group.com
© 360 International Limited. Level 8, Pavilion KL, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia. Tel: +603 9205 7770 Fax: +603 9205 7777
DAY1 SESSION 1: The world changed. Here’s how
• Where/when/how did societal issues and CSR emerge as a critical business issue
• What you need to know about this history to be successful today
• Emerging trends in business innovation and CSR and why they are important
SESSION 2: Business and social innovation across industries and
sectors
• Key elements, issues and value drivers across sectors and industries. This will be
tailored to participant interests but could include Oil and Gas, Mining, Service
Industries, Consumer Goods, Environment, Engineering, Construction
• Global norms & expectations, balancing compliance and strategy
SESSION 3: Innovation, CSR and the Public Sector
• What is the role of the public sector in corporate CSR and why
• Foundations of innovative public/private CSR partnerships
• CSR and regulatory frameworks
SESSION 4: Strategic application of CSR innovations
• Bespoke case study and group work designed to integrate learnings from the
above sessions and link them to practical application in real-world settings.
• The case study and group work will be customized based on the
sector/industry/interests of the participant group
DAY2 SESSION 5: Business innovation, CSR and Stakeholders
• What are stakeholders
• Why and how are they important (examples from various industries, sectors and
geographies)
• How stakeholders can make, or break, projects and ventures
SESSION 6: Stakeholder engagement strategy & business value
• How to identify and assess stakeholders
• How to effectively engage with stakeholders
• Managing stakeholder engagement and expectation
• How to integrate societal and shareholder value: sustainable benefits for community
and company
SESSION 7: Innovation, CSR and communications
• Why innovation and CSR communications are key to value creation strategy
• How to plan and assess strategic communication
SESSION 8: CSR Partnerships
• Why innovative CSR partnerships can be key to business/project success
• Common partnership/collaboration pitfalls and how to avoid them.
• Bespoke case study on CSR partnerships
DAY3 SESSION 9: Key emerging issues
• Global standards and norms
• Social License
• Natural Capital and environment
SESSION 10: Developing your CSR Strategy
• Key elements of CSR strategy across sectors and industries
• CSR communications
• Integrating value creation into CSR strategy
• Using CSR to address key business challenges and issues
• CSR strategy implementation: getting the results you want
• Bespoke case studies and group-work; customized for participant interests and
sectors
SESSION 11: Strategic application of CSR
• Bespoke case study and group work designed to integrate learnings from the entire
program linking them to practical application in real-world settings.
• The case study and group work will be customized based on the
sector/industry/interests of the participant group
SESSION 12: Go forward commitments
• Proprietary group-work process to support participants to hit the ground running
with a supported commitment to begin applying program learnings in their
8.00
8.30
10.00 - 10.20
12.30 - 13.30
14.40 - 15.00
16.30
COURSE SCHEDULE
Registration & Coffee / Tea
Workshop commences
Morning coffee / tea
Lunch
Afternoon coffee / tea
End of day
Corporate Social Responsibility has become a
core requirement of business across industries
and sectors. Those that can strategically
innovate and integrate CSR into core operations
create competitive advantage and shareholder
value.
Society and governments have an expectation
that business should produce social value at the
same time as shareholder value, and can quickly
punish those who do not meet expectations.
The Business Innovation and CSR Masterclass
will enable participants to use CSR as a strategic
competitive advantage, creating value for their
company and shareholders while
simultaneously creating value for communities
and stakeholders. Participants will leave with
the tools and understanding to make an
immediate impact, and a toolkit of resources
and information to support them and their
companies going forward.
WHY THIS EVENT
Boards, Heads, Business Leaders,
Senior Managers, Managers, Executives,
Officers & Workers who are responsible for:
• Corporate Social Responsibility
• Corporate Affairs
• Environmental Affairs
• Community Affairs
• Sustainability
• Risk Managers
From cross industries, NGOs, Governments,
International organizations & Civil Society
WHO SHOULD ATTEND
2
BUSINESS INNOVATION &
CSR MASTERCLASS
COURSE CONTENT