CSR: Its ALL about Value

© CSR Training Institute 2014

Mining Session – Hosted by SPAN OMS Inc.
February 18th, 2014, Vancouver, BC, CANADA

CSR: IT IS ALL ABOUT VALUE
Tools, Frameworks & Thinkabouts to
(hopefully) create value more efficiently
Wayne Dunn
Prof. of Practice in CSR @ McGill | ISID
Exec. Director, CSR Training Institute
wayne@csrtraininginstitute.com
Tel: +1.250.701.6088


Objective
CSR and Value – to discuss a framework (thinkabout) and a couple of tools that MIGHT help
you to be more efficient at understanding and
creating value through CSR investments and
activities
Remember
There are no CSR Experts
We are all learning
info@csrtraininginstitute.com
www.csrtraininginstitute.com

Beware the Expert


Why Me? Who is Wayne?
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Saskatchewan Farm Boy
Accidental Academic
2 seasons diamond drilling (Gold/Uranium)
25+ years of practical CSR experience
– About 100 projects (programs, policies, strategy, relationships,
innovation, etc.) Many very complex (e.g., industry HIV/AIDS strategy
in South Africa and Papua New Guinea). Some great successes, at
least on social license failure.
– Over 40 countries spanning all continents (urban, rural, indigenous,
traditional, etc.)

• Numerous awards (1st private sector winner of World Bank
Development Innovation Award, Stanford Case Study, etc.)
• Developed McGill | ISID Executive Program on CSR Strategy &
Management
• Professor of PRACTICE in CSR (note – still practicing and learning!)


CSR: Sometimes a bit confusing?


Graphic borrowed shamelessly from : http://flowingdata.com/2010/04/27/discuss-powerpoint-is-the-enemy/


CSR: If not Value, then what?



CSR: If Value, then How?
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Shareholder Value
Stakeholder Value
Environmental Value
Community Value
Distributed Value
Shared Value
Retained Value
Sustainable Value
Social Value
Cultural Value

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Organizational Value
Created Value
Lost Value
New Value
Reputational Value
Value Continuum
Value Sustainability
Value Creation
Value Proposition
Value Efficiency


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Shareholder Value
Stakeholder Value
Environmental Value
Community Value
Distributed Value
Shared Value
Retained Value
Sustainable Value
Social Value
Cultural Value

•
•
•
•
•
•
•
•
•
•

Organizational Value
Created Value
Lost Value
New Value
Reputational Value
Value Continuum
Value Creation
Value Proposition
Value Efficiency


CSR: What’s In It For Me?
• Does CSR make
sense without selfinterest?
• Key issue is value
alignment: Value
propositions that align
shareholder/company
interests with those of
other stakeholders


CSR Value Optimization: Start by Knowing
• Analysis of CSR starts with an inventory
of activities and programs and then
proceeds to analyze and categorize
according to various frameworks
• A simple inventory of CSR activities
provides insights for maximizing value
– often low-hanging fruit
• Having a common and consistent
method to examine and understand
activities and projects helps to
optimize value


CSR: Tools & Frameworks
Value Continuum
Value distribution to value
creation

Value Alignment
Value creation

Expense or Capital

Not all of these are applicable in
every project/situation and there are
others that could be developed.
What is important is to have
frameworks that help to understand
both individual CSR initiatives and
corporate/project wide CSR


CSR Value Continuum
• Helps to understand aggregate of project/corporate CSR activities.
• CSR includes a range of activities from Philanthropy through to
synergistic value alignment (and a well-rounded and developed
program would have activities along the continuum)
• Continuum of value distribution through to value creation
• Shared Value should be created on all CSR projects, not just those
at far right. Level and amount of shared value/value creation
changes but all are about value and shared value

Value
Distribution

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Grants/Donations/Philanthropy
Local organizations/governance
Education & Healthcare
Skills training
Employment
Procurement
New products, markets,
ventures


Value
Creation

CSR Value Alignment
1

1

it’s all shared value
Every CSR investment and activity should
create value for the company & for one or
more stakeholders.

Value
Distribution

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3
Value
Proposition
Alignment

Skills training
Employment
Procurement
ventures



Value
Creation


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Skills training
Employment
Procurement
ventures

Current
Value

Does a CSR investment
continue to produce value
over time

Medium
Term Value


Long Term
Value


CSR & Value
• All CSR investments and activities should produce
value
– For the company/project
– For stakeholders

• Value can be looked at through many lenses and
dimensions
• The objective should never be to have all CSR
activities at one place on the frameworks
• Balance, and understanding the value are
important – the specifics will shift from project to
project and over time


Objective
CSR and Value – to discuss a framework and a
couple of tools that MIGHT help you to be more
efficient at understanding and creating value
through CSR investments and activities
Remember
There are no CSR Experts
We are all learning


Beware the Expert


Questions/Comments/Discussion
• If not value, then what?

• What is a thinkabout?


Wayne Dunn
Prof. of Practice in CSR
McGill University / ISID
wayne@csrtraininginstitute.com

CSR: Its ALL about Value

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