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10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen

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10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen

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Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 2.

Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 2.

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10 Developer Relations Marketing Tips – Part 2 of 4 By Wayne Chen

  1. 1.   Accelerate  Your  Developer  Relations  Program  Series   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  Actively  listening  to   your  customers   ¡  Listen  to  what  your   community  has  to  say   §  Organizers   §  Developers   §  Product  Managers   §  Designers   §  Executives   §  End-­‐users   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  Build  brand  awareness   §  Set  realistic  goals   §  Invite  the  press     §  Bring  the  “titans”   §  Bring  customers  (champions)   ¡  What  are  you  doing  vs.   your  competitors   ¡  Spend  and  allocate   carefully   ¡  Be  cautious   §  “Everyone  else  is  doing  it   trap”   ¡  Promote  actively   §  Everyone   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  4. 4. ¡  Bring  your  message  to  a   wider  audience   §  Engage  your  audience   §  Setup  1-­‐on-­‐1  time   §  Bring  your  customers   (champions)   ¡  Become  a  regular   sponsor   ¡  Optimize  your  goals  and   ROI   ¡  Collaborate  with  other   sponsors   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  5. 5. ¡  Understand  what  key   points  attract  people  to   your  audience   §  Collect  data  or  survey   attendees   §  Understand  if  you  delivered   §  What  could  you  have   improved?   ¡  Use  the  “Scientific   Method”   ¡  Move  quickly  on  your   findings  and  optimize  your   marketing  efforts   ¡  Share  your  findings  with   the  team   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  6. 6. ¡  Meet  with  community   leaders  /  organizers   ¡  Collaborate  on  events   to  expand  mutual   goals   ¡  Identify  top  50   organizers  for  different   target  groups   ¡  Suggest  content  and   always  be  willing  to   participate   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  7. 7. ¡  Design  different  hand   outs  for  your  audience   §  Add  strong  call-­‐to-­‐actions   §  Show  your  value  and   results  quickly   §  Perform  blink  test   §  Think:  Is  it  scrap  or  cash   worthy?   §  Share  customer   testimonial   §  Humanize  your  POC   §  Is  it  great  or  good  enough?   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  8. 8. ¡  Evangelists  are  your  sales   force   §  Training  them  quarterly  with   professional  help   §  Hire  public  speakers  and   gurus   ¡  Develop  knowledge   management  resource   ¡  Make  sure  everyone  knows   the  same  information   ¡  Categorize  your   evangelists  and   responsibilities  to  help  you   with  your  marketing   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  9. 9. ¡  Know  your  Evangelist   team   ¡  Recommend  clear   guidance  and  goals  to   improve  weaknesses  and   capitalize  opportunities  of   your  team   ¡  Set  goals  and  raise  the  bar   on  new  hires   ¡  Balance  your  evangelist   teams  for  your  target   market   ¡  Identify  leads  for  your   program  and  strengthen   your  area  of  improvement   Strengthen   Weakness   Threat   Opportunity   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  10. 10. ¡  Always  market  with  an   intention  to  meet  your   goals  but  remember  to   learn  and  active  quickly   on  findings   ¡  Pivot  if  you  are  not   getting  traction   ¡  Always  be  action-­‐ orientated   ¡  To  stay  above  the   water,  Keep  swimming   Ideas   Build   Product   Measure   Data   Learn   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  11. 11. ¡  Never  waste  money   without  a  realistic   objective   ¡  Always  look  for  ways  to   save  on  your  budget   ¡  Understand  where  to   save  without   compromising  quality,   audience  experience  and   more   ¡  Know  your  target   audience  ROI  per  event   or  conference   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  12. 12. Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

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