Learn how you can attract, engage and grow your developer community with these inside tips. Perfect for companies, evangelist and marketers to optimize their marketing programs. By Wayne Chen - Pocket Square Media. Part 2.

1.
Accelerate
Your
Developer
Relations
Program
Series
By:
Wayne
Chen
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

2. ¡ Actively
listening
to
your
customers
¡ Listen
to
what
your
community
has
to
say
§ Organizers
§ Developers
§ Product
Managers
§ Designers
§ Executives
§ End-­‐users
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

3. ¡ Build
brand
awareness
§ Set
realistic
goals
§ Invite
the
press
§ Bring
the
“titans”
§ Bring
customers
(champions)
¡ What
are
you
doing
vs.
your
competitors
¡ Spend
and
allocate
carefully
¡ Be
cautious
§ “Everyone
else
is
doing
it
trap”
¡ Promote
actively
§ Everyone
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

4. ¡ Bring
your
message
to
a
wider
audience
§ Engage
your
audience
§ Setup
1-­‐on-­‐1
time
§ Bring
your
customers
(champions)
¡ Become
a
regular
sponsor
¡ Optimize
your
goals
and
ROI
¡ Collaborate
with
other
sponsors
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

5. ¡ Understand
what
key
points
attract
people
to
your
audience
§ Collect
data
or
survey
attendees
§ Understand
if
you
delivered
§ What
could
you
have
improved?
¡ Use
the
“Scientific
Method”
¡ Move
quickly
on
your
findings
and
optimize
your
marketing
efforts
¡ Share
your
findings
with
the
team
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

6. ¡ Meet
with
community
leaders
/
organizers
¡ Collaborate
on
events
to
expand
mutual
goals
¡ Identify
top
50
organizers
for
different
target
groups
¡ Suggest
content
and
always
be
willing
to
participate
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

7. ¡ Design
different
hand
outs
for
your
audience
§ Add
strong
call-­‐to-­‐actions
§ Show
your
value
and
results
quickly
§ Perform
blink
test
§ Think:
Is
it
scrap
or
cash
worthy?
§ Share
customer
testimonial
§ Humanize
your
POC
§ Is
it
great
or
good
enough?
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

8. ¡ Evangelists
are
your
sales
force
§ Training
them
quarterly
with
professional
help
§ Hire
public
speakers
and
gurus
¡ Develop
knowledge
management
resource
¡ Make
sure
everyone
knows
the
same
information
¡ Categorize
your
evangelists
and
responsibilities
to
help
you
with
your
marketing
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

9. ¡ Know
your
Evangelist
team
¡ Recommend
clear
guidance
and
goals
to
improve
weaknesses
and
capitalize
opportunities
of
your
team
¡ Set
goals
and
raise
the
bar
on
new
hires
¡ Balance
your
evangelist
teams
for
your
target
market
¡ Identify
leads
for
your
program
and
strengthen
your
area
of
improvement
Strengthen
Weakness
Threat
Opportunity
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

10. ¡ Always
market
with
an
intention
to
meet
your
goals
but
remember
to
learn
and
active
quickly
on
findings
¡ Pivot
if
you
are
not
getting
traction
¡ Always
be
action-­‐
orientated
¡ To
stay
above
the
water,
Keep
swimming
Ideas
Build
Product
Measure
Data
Learn
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

11. ¡ Never
waste
money
without
a
realistic
objective
¡ Always
look
for
ways
to
save
on
your
budget
¡ Understand
where
to
save
without
compromising
quality,
audience
experience
and
more
¡ Know
your
target
audience
ROI
per
event
or
conference
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

12. Contact
information
¡ Wayne
Chen
¡ Wayne@PocketSquareMedia.co
¡ www.PocketSquareMedia.co
© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!