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Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen

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Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen

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10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co

10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co

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Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen

  1. 1. A  Digital  Strategy  Guide:  10  Reasons  Why  You   Need  It   By:  Wayne  Chen   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  2. 2. ¡  Content  marketing  strategy  (CMS)   §  Higher  volume  and  quality  leads   §  Drives  return  visitors   ¡  Organic  versus  paid  ads   §  Buys  the  audience   §  Content  is  free   ¡  Narrowcasting   §  Brands  focuses  on  core  groups   with  high  quality  customers   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  3. 3. ¡  Technology  and  devices   changing  customer  behavior   §  Content  now  mentality   §  Quick  and  simple   ¡  Preliminary  information   search   §  Search  engines   §  Desktop,  Laptop  and  Mobile   ¡  Marketers  must  build  content   systems  that   §  Inspires,  informs,  and  connect   with  users   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  4. 4. ¡  Content  will  help  you  win  in  SEO   §  Search  engines  hunts  content  daily   ¡  Social  sharing  and  link  buzz   importance   §  Shareable  and  engaging   ¡  Search  engines  favors  dynamic   user  focused  content   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  5. 5. ¡  Plummeting  trust  factor  in  media   ads   §  90  %  of  consumers  trusts  WOM   from  friends  and  trusted  sources   §  10%  trusts  displayed  ads   ¡  Content  messages  is  a  WOM   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  6. 6. ¡  Content  is  the  foundation  of  social   media  strategy   §  Worthless  without  engaging  users   §  Drives  message  across  social   networks   ¡  Produce  content  to  be   §  Shareable  and  engaging   §  Influence  content  streams   ¡  Can  build  user  generated  content   §  Positive  WOM,  Earn  media   §  Engage  and  build  the  community   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  7. 7. ¡  Produce  valuable  and  authentic   content  to  be  a  leader   §  Drive  brand  awareness  and  WOM   ¡  Marketing  theory  shift   §  Spend  less  on  ads  and  campaigns   §  Drive  long-­‐term  conversations   ¡  Goal:  Win  the  marathon,  not  the   race   §  Build  content  platforms,  inventory,   and  conversation  streams   §  Planning  is  critical   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  8. 8. ¡  Influence  decision  makers   through  content   §  Consumers  are  on  average  70%  of   the  way  through  the  sales  funnel   before  engaging  directly  with  a   brand   §  Actively  promote  to  win  decision   makers’  mindsets  in  advance   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  9. 9. ¡  Provide  value  and  trust   §  Helps  and  entertains  target   audience   §  Deliver  quality  and  excellent   service   ¡  CMS  is  never  a  sales  pitch   ¡  Connect  to  individuals   §  Give  it  a  voice  and  personality   §  Be  consistent   ¡  Leads  customers  to  become   publishers,  entertainers  and   informers  automatically   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  10. 10. ¡  High  longevity  for  content  vs.   short  ad  life  span   ¡  Investment  will  pay  in  dividends   ¡  Earned  media  potential  is  higher   without  you  spending  more   money   ¡  Content  marketing  is  3X  more   effect  with  lead  generation   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  11. 11. ¡  Add  great  content  to  your   advertising  strategy   §  Native  advertising   §  Replaces  untrustworthy  banner   ads   ¡  News  feeds  advertising   §  Facebook  –  ad  column   §  Google  –  web  and  email   §  Suggested  partner  sites   ¡  Leverage  strong  content  material   and  align  it  with  audience  values   and  interests   ©  2012  –  Wayne  Chen   Wayne@PocketSquareMedia.co  
  12. 12. Contact  Information   ¡  Wayne  E.  Chen   ¡  Wayne@PocketSquareMEdia.co   ¡  PocketSquareMedia.com  

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