Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen
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10 Reasons Why You Need To Have A Content Marketing Strategy. Perfect for Marketers and CMOs who are looking to differentiate their companies from the competition and generate leads. Pocketsquaremedia.co
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Digital Guide - 10 Reasons To Have A Content Marketing Strategy by Wayne Chen
- 1. A Digital Strategy Guide: 10 Reasons Why You Need It By: Wayne Chen © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 2. ¡ Content marketing strategy (CMS) § Higher volume and quality leads § Drives return visitors ¡ Organic versus paid ads § Buys the audience § Content is free ¡ Narrowcasting § Brands focuses on core groups with high quality customers © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 3. ¡ Technology and devices changing customer behavior § Content now mentality § Quick and simple ¡ Preliminary information search § Search engines § Desktop, Laptop and Mobile ¡ Marketers must build content systems that § Inspires, informs, and connect with users © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 4. ¡ Content will help you win in SEO § Search engines hunts content daily ¡ Social sharing and link buzz importance § Shareable and engaging ¡ Search engines favors dynamic user focused content © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 5. ¡ Plummeting trust factor in media ads § 90 % of consumers trusts WOM from friends and trusted sources § 10% trusts displayed ads ¡ Content messages is a WOM © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 6. ¡ Content is the foundation of social media strategy § Worthless without engaging users § Drives message across social networks ¡ Produce content to be § Shareable and engaging § Influence content streams ¡ Can build user generated content § Positive WOM, Earn media § Engage and build the community © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 7. ¡ Produce valuable and authentic content to be a leader § Drive brand awareness and WOM ¡ Marketing theory shift § Spend less on ads and campaigns § Drive long-‐term conversations ¡ Goal: Win the marathon, not the race § Build content platforms, inventory, and conversation streams § Planning is critical © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 8. ¡ Influence decision makers through content § Consumers are on average 70% of the way through the sales funnel before engaging directly with a brand § Actively promote to win decision makers’ mindsets in advance © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 9. ¡ Provide value and trust § Helps and entertains target audience § Deliver quality and excellent service ¡ CMS is never a sales pitch ¡ Connect to individuals § Give it a voice and personality § Be consistent ¡ Leads customers to become publishers, entertainers and informers automatically © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 10. ¡ High longevity for content vs. short ad life span ¡ Investment will pay in dividends ¡ Earned media potential is higher without you spending more money ¡ Content marketing is 3X more effect with lead generation © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 11. ¡ Add great content to your advertising strategy § Native advertising § Replaces untrustworthy banner ads ¡ News feeds advertising § Facebook – ad column § Google – web and email § Suggested partner sites ¡ Leverage strong content material and align it with audience values and interests © 2012 – Wayne Chen Wayne@PocketSquareMedia.co
- 12. Contact Information ¡ Wayne E. Chen ¡ Wayne@PocketSquareMEdia.co ¡ PocketSquareMedia.com