Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité

Consultez-les par la suite

1 sur 10 Publicité

What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

Télécharger pour lire hors ligne

A crash course into the world of public relations and tips to avoid the traps. Great for marketers, public relations specialist and anyone interested in spinning their story. Pocketsquaremedia.co

A crash course into the world of public relations and tips to avoid the traps. Great for marketers, public relations specialist and anyone interested in spinning their story. Pocketsquaremedia.co

Publicité
Publicité

Plus De Contenu Connexe

Similaire à What Is Good Public Relations By Wayne Chen - Avoiding PR Traps (20)

Plus par Wayne Chen (20)

Publicité

Plus récents (20)

What Is Good Public Relations By Wayne Chen - Avoiding PR Traps

  1. 1. Crash  Course  In  PR   By:  Wayne  Chen   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  2. 2. ¡  To  shape  and  maintain  the  image  of  a  company,   organization  or  individual  in  the  eyes  of  the  client’s   various  “publics”   ¡  “Public”  is  anyone  who  has  ever  or  will  ever  form  an   opinion  about  the  client   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  3. 3. ¡  Good  PR  is  telling  the   client  what  they  need  to   hear  instead  of  what   they  want  to  hear   ¡  Best  PR  strategy  needs   the  support  from  the   good  product  and   service  they  discuss   §  Failure  will  harm   reputation   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  4. 4. ¡  Good  PR  is  not  just   about  the  glorified   launch   ¡  Good  PR  strategy  will   build  and  sustain  brand   support   ¡  Incrementally  changing   consumer  behavior  and   opinion  over  steady  and   candid  communication   to  both  the  “Media”  and   “Consumers”   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  5. 5. ¡  Good  PR  honors  the   client’s  customers  an  a   special  way   ¡  Good  PR  strategy   enables  dynamic   communication  on   favorable  to  critical   feedbacks   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  6. 6. ¡  Good  PR  is  proactive   with  idea  generation  and   proactive  approaches   ¡  Good  PR  strategy   balances  the  “Need”  and   “Need  to”   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  7. 7. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co! ¡  Good  PR  leverages  pre-­‐ existing  relationships   with  influential  people  of   the  target  customer  or   media   ¡  Good  PR  strategy  works   best  with  trusted   relationships  and   credibility  earned  over   years  of  effort  
  8. 8. ¡  Good  PR  must  have   definition  of  success  and   measurable  results   ¡  Good  PR  strategy  should   have  target  markets,   goals  and  reach   ¡  Buzz  and  awareness  can   be  tracked  and   measured   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!
  9. 9. © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co! ¡  Good  PR  doesn’t  always   need  famous  names  to   get  published   ¡  Good  PR  strategy  should   focus  on  relationships   and  a  good  story   ¡  Compelling  and  exciting   story  that  is  of  interest  to   the  Media  and  the   consumers  will  always   get  published  
  10. 10. Contact  information   ¡  Wayne  Chen   ¡  Wayne@PocketSquareMedia.co   ¡  www.PocketSquareMedia.co   © 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

×