1. 2016.01.25
SA Environment Scan
Wayne Flemming | @uberwayne

2. ●
1Trends &
Insights
Market
Forces2
●
4
●
Take Outs
3
●
Best Practices
& Learning
SA Environment Scan
Journey

3. ●
1Trends &
Insights

4. Societal/Cultural
Trends & Insights
Content Shock
Seek fun, novel, engaging, intimate and unconventional
ways of communicating amongst the content clutter

5. Technology
Trends & Insights
On Demand
Delight
The “Uberfication” of everything has arrived in SA
Trendwatching Africa Report 2015

6. Technology
Trends & Insights
Curated
Experiences
Curation and convenience sold through subscription

7. Technology
Trends & Insights
Prophetic Tech
More forward-thinking and empowering applications of
technology
Trendwatching Africa Report 2015

8. Technology
Trends & Insights
Tech without
Borders
Cultural Fluidity
Always On
Global Brain of Collaboration

9. Marketing
Trends & Insights
Adaptive
Marketing
Content and Experience
Real Time Interactions
OSEP Models

10. Marketing
Trends & Insights
The Marcomms
Future
Messages to Experience
Passion Economy
Strategic to Adaptive

11. Marketing
Trends & Insights
Tribes
Understanding of the resident nuances within collective
thinking

12. Marketing
Trends & Insights
Prosumer
Evolution of contribution through the platforms used to
become producers of content

13. Marketing
Trends & Insights
Visual Narrative The power of video

14. Market
Forces2
● ●
1Trends &
Insights

15. Economic Realities
Shifting Workforce
Interconnected Outcomes
SA Market Forces
Society and the
Economy
Economic

16. The Evolution of the Consumer
The Role of the Device
Universal Access
Advances in
Technology
SA Market Forces
Technology

17. Blending Formal and Informal
Digital Content Revolution
Leadership and Readiness
SA Market Forces
21st Century
Learning
Learning
Microsoft 2013 Education Article

18. Ubitech
Infolust
Instant Skills
Forces
SA Market Forces
Techsumer

19. Task and achievement focused
Reliant on mobility
Barriers: Performance and capabilities
Drivers: Latest technology and uber-mobility
Go-getters
SA Market Forces
Techsumer

20. SA Market Forces
Social and on-the-go
Love mobile entertainment
Barriers: Want to be associated with popular brands
Drivers: Design and connectivity
Socialites
Techsumer

21. Market
Forces2 3
● ● ●
Best Practices
& Learning1Trends &
Insights

22. Intel
Best Practices
Content Lead

23. KFC
Best Practices
Mobile Lead

24. Volkswagen
Best Practices
Social Lead

25. Sony Ericsson
Best Practices
Local Lead

26. Sony Ericsson
Best Practices
IMC Lead

27. M.O.T.
Learning
What works
content experience
retail
ZMOT
FMOT
SMOT

28. Conversion KPA
Learning
Drivers
engage
trial
consider
convert

29. Market
Forces2 3 4
● ● ● ●
Best Practices
& Learning1Trends &
Insights
Take Outs

30. Take Outs
DQ
Foresight

31. Immersion
Take Outs
Foresight

32. Collaboration
Take Outs
Foresight

33. Cultural Fluidity
Take Outs
Foresight

34. Democratisation
Take Outs
Foresight

35. Simplicity
Take Outs
Foresight

36. Trust your gut
Take Outs
Foresight

37. 2016.01.25
Thank You
Wayne Flemming | @uberwayne