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Wayne Wilson & Company
Business Advisory Services
___________________________________________________




Business Valuation & Exit Strategies:
              Planning for the End Game

                A Primer for Business Owners
                      Seeking Liquidity

Nov 2008                     © Wayne Wilson & Company.   1
___________________________________________________




     Begin with the END in Mind.



Nov 2008          © Wayne Wilson & Company.      2
Preliminary Questions –
 Environmental/ Situational
___________________________________________________

• Is your business mature or still growing rapidly?
• Is your industry stable, consolidating or declining?
• Does the business generate excess cash or require
  continual investments?
• Do you wish to continue working?
• Is successor management in place or available?



Nov 2008           © Wayne Wilson & Company.         3
Preliminary Questions –
 Transactional
___________________________________________________

• Are there logical buyers or investors?
• Do you want cash now or over time?
• Do you wish to retain an equity upside?
• Do you have other business opportunities with
  greater potential?
• Are there other personal, family or health issues?



Nov 2008           © Wayne Wilson & Company.           4
___________________________________________________




     Valuation is in the Eye of the
              Beholder.


Nov 2008          © Wayne Wilson & Company.      5
Valuation – Factors
___________________________________________________

• Fundamentals

• Players

• Currencies



Nov 2008          © Wayne Wilson & Company.      6
Valuation – Fundamentals
___________________________________________________

•   Revenue size
•   Revenue growth rate
•   Market position / share
•   Profitability
•   Management / Successor



Nov 2008          © Wayne Wilson & Company.      7
Valuation – Players
___________________________________________________

•   Strategic buyers
•   Financial buyers
•   New operators
•   Investors
     – Public
     – Private
• Employees / Managers
Nov 2008          © Wayne Wilson & Company.      8
Valuation – Currencies
___________________________________________________

•   Cash
•   Earn outs
•   Seller notes
•   Stock
•   Combinations



Nov 2008           © Wayne Wilson & Company.     9
Monetizing Your Equity*
___________________________________________________

Some Methods for Monetizing Your Equity:
•   Dividends                                    • Hire & Retire
•   Recaps                                       • Liquidate
•   IPOs                                         • Sell Out
•   MBOs


    *Wayne Wilson, “7 Ways to Monetize Your Equity,”
    Companies in Transition, June 2007.

Nov 2008                          © Wayne Wilson & Company.        10
___________________________________________________




              The Value Quadrant:
           Trading between Value and Risk




Nov 2008            © Wayne Wilson & Company.    11
The Value Quadrant
___________________________________________________



           Higher   $          The Ideal


Value

           Lower


                    Lower                      Higher
                          Time / Risk
Nov 2008                © Wayne Wilson & Company.       12
The Value Quadrant
___________________________________________________



           Higher    $
Value
                    All Cash?

           Lower


                       Lower                     Higher
                            Time / Risk
Nov 2008                  © Wayne Wilson & Company.       13
The Value Quadrant
___________________________________________________



           Higher   $                        Financial Buyer
                                             Leveraged Recap?

Value

           Lower


                    Lower                      Higher
                          Time / Risk
Nov 2008                © Wayne Wilson & Company.               14
___________________________________________________




           A Few Case Histories:
            Situations & Solutions




Nov 2008          © Wayne Wilson & Company.      15
Case #1 – Janitorial Svcs
___________________________________________________

Situation                       Solution
• Closely held                  • Strategic sale to large
• Profitable                      national operator
• Strong local franchise        • Premium price
• Owner wanted to               • 100% seller notes
  retire                             – Secured
                                     – Above market rate
                                     – Limit reinvestment risk

Nov 2008          © Wayne Wilson & Company.                 16
Case #2 – Software services
___________________________________________________

Situation                        Solution
• Closely held                   • Strategic sale to public
• Growing rapidly                  company buyer
• Little infrastructure          • Cash + earnout
• Needed help                    • Continued w/ business
                                      – Div President
                                      – Options
                                      – Career path

Nov 2008           © Wayne Wilson & Company.             17
Case #3 – Radio Station Gp
___________________________________________________

Situation                       Solution
• Closely held                  • Private equity leveraged
                                  recap
• Had grown rapidly via
  acquisitions                  • Back-end equity stake;
                                  but No cash
• Struggling with heavy         • Continued to run the
  debt load during a              business
• Downturn in                   • Stake worth millions
  advertising                     after advertising rebound

Nov 2008          © Wayne Wilson & Company.            18
Case #4 – Cutting Tools
___________________________________________________

Situation                       Solution
• Closely held                  • Private recap – sale to a
• Very profitable                 large conglomerate
• Owner healthy but             • Sold 80% for Cash for
  getting older                   estate liquidity & gifts
• Concerned about               • Retained 20% of equity
  estate planning               • Continued to run the
                                  business

Nov 2008          © Wayne Wilson & Company.             19
Case #5 – Construction Co.
___________________________________________________

Situation                       Solution
• One owner – wanted            • Management buyout
  to retire                     • Bank loan, personally
• Very profitable                 guaranteed by managers
• Two key operating               for initial payout
  managers                      • Seller notes for balance
• Owner flexible on               over several years
  pricing

Nov 2008          © Wayne Wilson & Company.            20
Case #6 – IT Reseller
___________________________________________________

Situation                       Solution
• Closely held                  • Initial public offering
• Growing rapidly               • No secondary shares
• Needed growth capital         • Large tax dividend
• Owners wanted to              • Take out > $30 m of
  maintain control                $60 m proceeds



Nov 2008          © Wayne Wilson & Company.                 21
___________________________________________________




     Where Do YOU Want to Go?



Nov 2008          © Wayne Wilson & Company.      22
About Wayne Wilson
___________________________________________________
Wayne Wilson is the principal of Wayne Wilson & Company
(www.waynewilson.com), a business advisory services firm providing executive
coaching and advisory services on growth-related issues to owner/CEOs of
middle-market companies.

He has advised companies on: developing growth strategies; improving
operational profitability; financing business operations; establishing corporate
governance and management processes; designing management incentive
compensation programs; managing mergers & acquisitions; and monetizing
founder equity.

       Wayne can be reached at 603.763.3435 or wayne@waynewilson.com



Nov 2008                    © Wayne Wilson & Company.                         23

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Business Valuation & Exit Strategies: Planning for the End Game

  • 1. Wayne Wilson & Company Business Advisory Services ___________________________________________________ Business Valuation & Exit Strategies: Planning for the End Game A Primer for Business Owners Seeking Liquidity Nov 2008 © Wayne Wilson & Company. 1
  • 2. ___________________________________________________ Begin with the END in Mind. Nov 2008 © Wayne Wilson & Company. 2
  • 3. Preliminary Questions – Environmental/ Situational ___________________________________________________ • Is your business mature or still growing rapidly? • Is your industry stable, consolidating or declining? • Does the business generate excess cash or require continual investments? • Do you wish to continue working? • Is successor management in place or available? Nov 2008 © Wayne Wilson & Company. 3
  • 4. Preliminary Questions – Transactional ___________________________________________________ • Are there logical buyers or investors? • Do you want cash now or over time? • Do you wish to retain an equity upside? • Do you have other business opportunities with greater potential? • Are there other personal, family or health issues? Nov 2008 © Wayne Wilson & Company. 4
  • 5. ___________________________________________________ Valuation is in the Eye of the Beholder. Nov 2008 © Wayne Wilson & Company. 5
  • 6. Valuation – Factors ___________________________________________________ • Fundamentals • Players • Currencies Nov 2008 © Wayne Wilson & Company. 6
  • 7. Valuation – Fundamentals ___________________________________________________ • Revenue size • Revenue growth rate • Market position / share • Profitability • Management / Successor Nov 2008 © Wayne Wilson & Company. 7
  • 8. Valuation – Players ___________________________________________________ • Strategic buyers • Financial buyers • New operators • Investors – Public – Private • Employees / Managers Nov 2008 © Wayne Wilson & Company. 8
  • 9. Valuation – Currencies ___________________________________________________ • Cash • Earn outs • Seller notes • Stock • Combinations Nov 2008 © Wayne Wilson & Company. 9
  • 10. Monetizing Your Equity* ___________________________________________________ Some Methods for Monetizing Your Equity: • Dividends • Hire & Retire • Recaps • Liquidate • IPOs • Sell Out • MBOs *Wayne Wilson, “7 Ways to Monetize Your Equity,” Companies in Transition, June 2007. Nov 2008 © Wayne Wilson & Company. 10
  • 11. ___________________________________________________ The Value Quadrant: Trading between Value and Risk Nov 2008 © Wayne Wilson & Company. 11
  • 12. The Value Quadrant ___________________________________________________ Higher $ The Ideal Value Lower Lower Higher Time / Risk Nov 2008 © Wayne Wilson & Company. 12
  • 13. The Value Quadrant ___________________________________________________ Higher $ Value All Cash? Lower Lower Higher Time / Risk Nov 2008 © Wayne Wilson & Company. 13
  • 14. The Value Quadrant ___________________________________________________ Higher $ Financial Buyer Leveraged Recap? Value Lower Lower Higher Time / Risk Nov 2008 © Wayne Wilson & Company. 14
  • 15. ___________________________________________________ A Few Case Histories: Situations & Solutions Nov 2008 © Wayne Wilson & Company. 15
  • 16. Case #1 – Janitorial Svcs ___________________________________________________ Situation Solution • Closely held • Strategic sale to large • Profitable national operator • Strong local franchise • Premium price • Owner wanted to • 100% seller notes retire – Secured – Above market rate – Limit reinvestment risk Nov 2008 © Wayne Wilson & Company. 16
  • 17. Case #2 – Software services ___________________________________________________ Situation Solution • Closely held • Strategic sale to public • Growing rapidly company buyer • Little infrastructure • Cash + earnout • Needed help • Continued w/ business – Div President – Options – Career path Nov 2008 © Wayne Wilson & Company. 17
  • 18. Case #3 – Radio Station Gp ___________________________________________________ Situation Solution • Closely held • Private equity leveraged recap • Had grown rapidly via acquisitions • Back-end equity stake; but No cash • Struggling with heavy • Continued to run the debt load during a business • Downturn in • Stake worth millions advertising after advertising rebound Nov 2008 © Wayne Wilson & Company. 18
  • 19. Case #4 – Cutting Tools ___________________________________________________ Situation Solution • Closely held • Private recap – sale to a • Very profitable large conglomerate • Owner healthy but • Sold 80% for Cash for getting older estate liquidity & gifts • Concerned about • Retained 20% of equity estate planning • Continued to run the business Nov 2008 © Wayne Wilson & Company. 19
  • 20. Case #5 – Construction Co. ___________________________________________________ Situation Solution • One owner – wanted • Management buyout to retire • Bank loan, personally • Very profitable guaranteed by managers • Two key operating for initial payout managers • Seller notes for balance • Owner flexible on over several years pricing Nov 2008 © Wayne Wilson & Company. 20
  • 21. Case #6 – IT Reseller ___________________________________________________ Situation Solution • Closely held • Initial public offering • Growing rapidly • No secondary shares • Needed growth capital • Large tax dividend • Owners wanted to • Take out > $30 m of maintain control $60 m proceeds Nov 2008 © Wayne Wilson & Company. 21
  • 22. ___________________________________________________ Where Do YOU Want to Go? Nov 2008 © Wayne Wilson & Company. 22
  • 23. About Wayne Wilson ___________________________________________________ Wayne Wilson is the principal of Wayne Wilson & Company (www.waynewilson.com), a business advisory services firm providing executive coaching and advisory services on growth-related issues to owner/CEOs of middle-market companies. He has advised companies on: developing growth strategies; improving operational profitability; financing business operations; establishing corporate governance and management processes; designing management incentive compensation programs; managing mergers & acquisitions; and monetizing founder equity. Wayne can be reached at 603.763.3435 or wayne@waynewilson.com Nov 2008 © Wayne Wilson & Company. 23