Beyond Analysis Data Strategy Infographic Example
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Beyond Analysis Data Strategy Infographic Example
- 1. 3rd Party Data / Communities Advertising Analytics Affiliate Tracking Data Alerts Amazon Vendor Central Apple Digital Sales B3 Bibliographic Data Bestseller Lists and Charts Bookscan* Bookscan Physical Sales Community Data Competitor information (Genre, Reviews) Conversions On-Site Customer Service Data Direct Online Sales Focus Groups Global Stocks and Sales* Inventory* In-App Analytics Key Account Sales Kobo Digital Sales Newsletter Nielsen Bibliographic Data Feedback Report On-Site Behaviour Data Penguin App Sales Penguin Reviews and Ratings Penguin Social Media Data Performance Bids* Retailer Analytics (ASDA, WHSmith) Retailer Orders Search Terms Social Community Data Stocks and Sales* Surveys Vista Stock and Sales Data Weekly Digital Sales* PRODUCT DATA READER DATA TRANSACTIONAL DATA BOTH READER & TRANSACTIONAL DATA 1935 First Penguin paperbacks appeared in the summer. Including works by Ernest Hemingway, Andre Maurois and Agatha Christie 1960S The company was charged under the Obscene Publications Act after publishing Lady Chatterley's Lover. Penguin fought back and was acquitted, marking a turning point in British censorship laws. Penguin sold 2 million copies in six weeks 2010 Penguin releases its first app on the iPhone and hits the top spot in the iTunes ‘free books apps’ charts within its first week WHERE NEXT? 1936 Sold 3 MILLION paperbacks within 12 months 2008 Penguin publishes its first mainstream trade ebook 1993 Penguin Audiobooks is launched, bringing a mix of classic and contemporary titles to a listening audience TODAY The ebook market is growing rapidly. The UK market grew by 336% in 2011, providing a huge opportunity for publishers *Universe of Business Objects W h ere it all be gan 1935 METADATA CONSISTENCY AGEING THE DATA ENRICHED PRODUCT CLASSIFICATION SINGLE READER VIEW DATA STORAGE DATA CAPTURE POLICY DATA CLEANSING ENHANCED SALES REPORTS DATA VISUALISATION TRAINING AUTOMATED REPORTING CAMPAIGN ANALYSIS TOOLKIT CO-FOUNDED MARKET ANALYTICS TREND TRACKING PENGUIN READER JOURNEYS MYTHBUSTERS INCREASE ONLINE CAPABILITES ENRICH MARKET VIEW THROUGH OPEN DATA PENGUIN BRAND VALUE PENGUIN MARKETING & INSIGHT FORUM PRODUCT DNA PENGUIN VIPs READER DNA RETAILER FORUMS KEY DATA & TECH INSIGHTS BUSINESS IMPROVEMENTS • 6.4% OF READERS WHO BUY DIRECTLY FROM PENGUIN PURCHASED MORE THAN ONCE IN 2011 • 1.6% OF ALL READERS BOUGHT AT LEAST 3 BOOKS FROM PENGUIN DIRECTLY IN 2011 • IN 2011 THE 250 MOST RATED PENGUIN BOOKS RECEIVED AN AVERAGE RATING OF 4.2 STARS, BOTH PHYSICAL AND DIGITAL • 41% OF READERS WHO VIEWED THE DVD OF “GOODNIGHT MISTER TOM” AFTER VIEWING THE BOOK ACTUALLY PURCHASED THE DVD (W/C 07.05.12) • 33% OF READERS WHO VIEWED THE “IN THE NIGHT GARDEN” DVD BOX, BOUGHT THE “IN THE NIGHT GARDEN: BEDTIME LITTLE LIBRARY” (W/C 07.05.12) • 150K UNIQUE READERS WHO SPENT £1.1M, BOUGHT 4,100 DIFFERENT TITLES AND SPENT £7.54 ON AVERAGE • 23% ARE READERS WHO PURCHASED REPEATEDLY IN THE GIVEN PERIOD • 8.7% HAVE BOUGHT 3 OR MORE EBOOKS • OUR BEST CUSTOMER BOUGHT 93 PENGUIN EBOOKS IN A 10 MONTH PERIOD AND SPENT £685 (£7.36 ON AVG. PER EBOOK) • PERIOD OF TIME FOR APPLE DATA IS FROM JUNE 2011 TO APRIL 2012 .CO.UK: © Copyright Beyond Analysis 2012 TM OUR DATA SOURCES DID YOU KNOW...OUR HISTORY OUR DATA VISION