Presentation given at the joint Silicon Valley UPA/ BayCHI Usability Engineering BOF on September 16, 2008 in Mountain View, CA.
The slides are from a talk about common traps that professional usability researchers make. It also includes suggestions for how to avoid the traps.
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Research Traps: 7 ways of thinking that keep you from doing great customer research
1. Research Traps: 7 ways of thinking that keep you from doing great customer research Wendy Castleman Principal User Research Scientist To be presented at the UPA/BayCHI Usability BOF, September 16, 2008
23. What is the rule? 2, 4, 6, 8, ___ Hypotheses: Each value must be 2 higher than the one before. How do you test this hypothesis? Actual Rule: Each value must be any number bigger than the one before.
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