1. The Use of Social Media in Job
Search
Trinity Job Club
Meet Monthly on the last Sunday of
the month

2. LinkedIn – Intermediate
Introduction for people who have used LinkedIn
or some familiar with the basic functions. It is
assume that attendee have updated their
profile and job description on LinkedIn.

3. Establish your professional profile
LinkedIn gives you the keys to controlling your
online identity. Have you Googled yourself
lately? You never know what may come up.
LinkedIn profiles rise to the top of search
results, letting you control the first impression
people get when searching for you online.

4. Stay in touch with colleagues and
friends
In today’s professional world, people change
jobs and locations constantly. By connecting
on LinkedIn, your address book will never go
out of date. Your contacts update their
profiles, keeping you current with their latest
jobs, projects and contact info. You’ll stay in
closer contact with great tools to
communicate and collaborate.

5. Start building with your existing
relationship
• Co-workers, friends, acquaintances
• Previous companies
• Education institutions
• Social circles
– Friends
– Clubs, non-profits, church
– Encounters
• eMail address book
• LIONs – Linked In Open Network

6. Start with people you know

7. LinkedIn Searches

8. Other places to find people you know

9. Email addresses

10. LIONs

11. What to do after you find someone on
LinkedIn?

12. What to choose after clicking connect

13. Personalize the note
Here’s one very recent request:
“I am a loyal follower on Twitter and am very
impressed with what you do. I was hoping we could
connect so I can learn even more from you.”
And another really nice one:
“Loved your recent post, 29 Biggest LinkedIn
Mistakes. I shared it, along with others in the past,
with several of my LinkedIn Groups. Would you like to
connect with me here on LinkedIn? I feel like I already
know you!”

14. After connection is made
Don’t forget to
Request permission to thank them.
connect to others in their
network

15. How do I make sure my LinkedIn
profile is professional?
1. be totally truthful and never stretch the facts --
remember that your profile is public.
2. post a photo that is professionally appropriate
(no pets, quirky backgrounds or funny
expressions).
3. write up your experience and credentials as you
would present them on a resume or cover letter.
Your writing can be a little less formal on
LinkedIn, but proper grammar, spelling and
proofreading are essential.

16. How often should I check LinkedIn?
While logging in daily is ideal, what’s most
important is that you maintain a consistent
presence and respond to messages and
connection requests in a timely fashion.
LinkedIn will send you a Network Update
once a week or once a day -- you can use
that email as a reminder to log in and send
someone a note, respond to a request or
post to a group discussion.

17. Demo

18. Questions?
Dave Chen, CISSP
wchend@aol.com
917 945 3893
Thank you for coming, see you next month.