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Joshua Ziering - The Metrics System

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The Metrics System @JoshuaZiering Owner, FullSpeedSEO.com
Why Listen To Me? ,[object Object],[object Object],[object Object]
Who Shouldn't Use GA? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What I Will Cover Today
"If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it." -Edward Bernays
Are You Ready?! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are You Ready?! ,[object Object]
Are You Ready?! ,[object Object],[object Object],[object Object],Let's see the math...
Are You Ready?! ,[object Object],[object Object],[object Object],[object Object]
Pitfalls of GA ,[object Object]
Pitfalls of GA ,[object Object],[object Object],[object Object]
Traffic Sources >Keywords Gives you specific data on each keyword. If a key phrase isn't performing like you thought, time to evaluate the page or ranking.
Traffic Sources Pro Tip Segment keywords to find weird problems. If Safari bounces 2x FF, time to look at the site in Safari.
Traffic Sources Pro Tip You can segment by location, OS, and almost any other conceivable metric. Consider location for local business, and landing page for most others. Compare Pgs/visit and bounce rate.
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object]
Goals With goals come further segmentation. You can see performance, rather than metrics.
Goals And even more segmentation...
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals Don't go crazy with goals. Sometimes they aren't good everywhere. Let's see an example...
Goals What are people sharing most?
Goals What are people sharing most? Our aim is better button placement. Doesn't meet our litmus test of people going somewhere. While we could setup goals to fire on /share/twitter or /share/aim it would increase the pageviews of the site.
Goals What are people sharing most?
Pro Tips Finding Problem Areas Using Top Content
Pro Tips Finding Problem Areas Using Top Landing and Top Exit Pages, and Monetize
Pro Tips Site Search Tracking As Easy As One Keystroke
Pro Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! FullSpeedSEO.com [email_address] @JoshuaZiering Questions? Comments? Diatribes?

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Joshua Ziering - The Metrics System

  • 1. The Metrics System @JoshuaZiering Owner, FullSpeedSEO.com
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  • 5. "If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it." -Edward Bernays
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  • 12. Traffic Sources >Keywords Gives you specific data on each keyword. If a key phrase isn't performing like you thought, time to evaluate the page or ranking.
  • 13. Traffic Sources Pro Tip Segment keywords to find weird problems. If Safari bounces 2x FF, time to look at the site in Safari.
  • 14. Traffic Sources Pro Tip You can segment by location, OS, and almost any other conceivable metric. Consider location for local business, and landing page for most others. Compare Pgs/visit and bounce rate.
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  • 17. Goals With goals come further segmentation. You can see performance, rather than metrics.
  • 18. Goals And even more segmentation...
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  • 20. Goals Don't go crazy with goals. Sometimes they aren't good everywhere. Let's see an example...
  • 21. Goals What are people sharing most?
  • 22. Goals What are people sharing most? Our aim is better button placement. Doesn't meet our litmus test of people going somewhere. While we could setup goals to fire on /share/twitter or /share/aim it would increase the pageviews of the site.
  • 23. Goals What are people sharing most?
  • 24. Pro Tips Finding Problem Areas Using Top Content
  • 25. Pro Tips Finding Problem Areas Using Top Landing and Top Exit Pages, and Monetize
  • 26. Pro Tips Site Search Tracking As Easy As One Keystroke
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  • 28. Thank You! FullSpeedSEO.com [email_address] @JoshuaZiering Questions? Comments? Diatribes?