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Word camp ga 2017 4

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WordCamp Toronto 2017

Publié dans : Technologie
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Word camp ga 2017 4

  1. 1. Network: RU-Secure Username: trsguest2017 Password: RUguest253$
  2. 2. David Bird @birdseyemktg .. And How to Fix Them
  3. 3.  Where did website visitors come from? ◦ SEO, Advertising, Social Media, etc.  What did website visitors do? ◦ The pages users view ◦ The buttons users click  Are people doing what you want them to do? ◦ Buy something ◦ Become a sales lead ◦ Sign up for email list ◦ Engaging with your website
  4. 4.  Small Company  $300K marketing budget  Ugly, difficult website  No leads
  5. 5. 1. Go to: www.google.com/analytics 2. Complete registration form 3. You are provided a “Tracking ID” Sccreen
  6. 6. Techies Non Techies Easier Way…..
  7. 7. 1. Loads GA code on whole site 2. Filters WordPress Admin out of reports 3. (Some) Track Events: o File Downloads (PDFs, Zip, Word, etc.) o Track Outbound links (social media buttons) Image from ZERO TO WORDPRESS HERO Ben Lobaugh
  8. 8.  It’s installed – But you are not done yet!
  9. 9.  Filter in/out users  Goals  Site Search tracking  Canadian Search Engines  Events  AdWords Linking  Search Console Linking  Audiences  Content Groups  Currencies  Views  Ecommerce  …….Lots More……..
  10. 10.  Filter in/out users  Goals  Site Search tracking  Canadian Search Engines  Events  AdWords Linking  Search Console Linking  Audiences  Content Groups  Currencies  Views  Ecommerce
  11. 11.  Most valuable website traffic sources  Most valuable pages
  12. 12. Changing how you look at website data
  13. 13. There are many things you want people to do….. Images are thanks to: Visit Love Boice (Comment), Yankee-shelties (Contact), Globaicy (Read our blog), Marketing Digit Pro (social like),
  14. 14.  “Tell” Google Analytics …… These are your goals
  15. 15.  Most valuable: ◦ Pages ◦ Traffic sources It organizes your data around the goals
  16. 16.  Acquisition  Behaviour  Conversions
  17. 17. How people find your website
  18. 18. $2,500 / month
  19. 19. $2,500 / month
  20. 20. Without Goal With Goal
  21. 21.  Assume lots of traffic means a lot of goal achievements
  22. 22. What people do on your website
  23. 23.  Ranks the pages by contribution to achieving that goal ◦ Page with $0.35 is worth more than one with $0.15  Differentiates between popular and valuable
  24. 24. Did people do what you wanted them to do? Your GOALS
  25. 25.  Copy of presentation  PDF of instructions  Demo Video  Extras birdseyemarketing.com/wcto2017/
  26. 26. 1. Admin (lower left side menu)
  27. 27. 1. Admin (lower left side menu) 2. View
  28. 28. 1. Admin (lower left side menu) 2. Views 3. Goals
  29. 29. 1. Admin (lower left side menu) 2. Views 3. Goals a) +New Goal
  30. 30.  Duration / time on site  Pages / session  Destination ◦ Specific Page on your website Thank you Order confirmation  Event ◦ Click on a Button, video, download, link, etc. ◦ where web page does not change
  31. 31. 1. Admin > Views > Goals 2. Click “Custom” (near the bottom) 3. Name the goal 4. Select goal type you need: ◦ Destination = specific page on your website (thank you, order confirmation) ◦ Pages / Session = viewed a specific number of pages ◦ Duration = spent a specific amount of time on your site 5. Follow the steps for the selected goal type 6. Insert a goal value 7. Save
  32. 32.  By Monday 8:00 p.m.  Make 3 Goals: 1. Destination 2. Duration, 3. Pages / session  Put a $1 value on each  David Bird  david@birdseyemarketing.com  613-875-4987

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