Presentation on how Emory University health sciences' web projects tracked, in terms of numbers, in 2010. Includes main web site, blog, YouTube and more.
14. Emory Health Now Blog Google Analytics: 13,587 Visits 20,333 Pageviews 10,216 Unique Visitors Also: Average Time on Site: 2 Minutes Most Popular Tag: “Grady”
18. Emory University YouTube Emory University Channel(youtube.com/EmoryUniversity) Launched Feb. 2009 1,000+ videos posted 750,000 views in 2010 + Emory Healthcare Channel WHSC Videos Most Viewed in 2010 “Adults with Autism” (14,800 views) – April 2009 “Symptoms of PTSD” (12,800 views) – August 2009
21. Themes of Successful Videos News Hooke.g. Oil Spill, Stem-Cell Treatment, Sugar/Heart Human Storiese.g. ALS, Transplant, Med Students, Seniors Eventse.g. AIDS Conference, Match Day Unique Emory Researche.g. Nano/Cancer, ALS Trial, New Treatments
22. Sources of Video Traffic Almost half traffic originated in YouTube itself – people were not on WHSC, Emory or Healthcare site, but were on YouTube searching and found Emory content. YouTube is like Google for videos.
24. What Has Worked Internal E-Blasts – Research News, Mags, “One-offs”Promoting web site, releases, magazine issue, blog Blog – Emory Health NowPromoting & displaying videos, links to releases PackagesMagazine Story Video Slideshow Blog Post Featuring on Home PageFeaturing video, release, Sound Science on WHSC, University & Healthcare site Featuring on School SitesFor example, prominent links on RSPH homepage
25. Things to Try More Include URLs in ReleasesShort releases pointing to long content & multimedia Bit.lyShort URLsUsing Bit.ly as way to list links more often in print, releases, etc. Social MediaBetter coordinated, target social social media + greater coordination with University and EHC Marketing More E-BlastsScheduling more regular (internal) E-Blasts Subscription EmailsAllowing users to subscribe for updates on magazines More Cross-linking from EHCHealthcare homepage brings hits for releases; other pages could include more links to blog posts, videos, etc.