With the web becoming more and more influential in people’s buying decisions, you can can no longer afford to get your website wrong – it could literally be the difference between a flourishing practice and struggle street. The good news is that it is pretty easy to ensure your website becomes your hardest working salesperson. In this session we will break through the technical mumbo jumbo and help you understand how to maximise the potential of your website. You will learn: How Smartphones and Tablets are changing the way your visitors see your site – are people seeing you in your best light? How omitting this one crucial part of your site can mean your visitors won’t ever return to your site – AGAIN! Resulting in loss of revenue & reputation. Why these 5 things will make visitors leave your site as quickly as they arrived – as well as how to change them to keep visitors for longer and start building loyal fans.

1. Websites Aren’t Just
Pretty Pictures
Make Yours Work For You

2. A Bit About Me
• Co-founder of DIY Website
Coach
• Building WordPress sites
since 2008
• Regular speaker at
WordPress conferences
• 15 years as a business
analyst
• Not a designer :(

3. The Importance Of Responsive
• > 50% of all browsing now done on mobile/tablet
• Miniature versions of your site are a turn-off
vs

4. The Importance Of Responsive
Mobile friendly options:
• Adaptive
• Separate site for different devices
• Multiples sites to update / branding inconsistencies
• Responsive
• Elements on site moved and resized to fit available space
• Consistent site branding across devices

5. The Importance Of Responsive
Make sure you test your site
Test your website here: http://ami.responsivedesign.is

6. Opt-Ins And List Building
Importance of building a list
• Bring people back to your site
• Build relationships
• Promote your services to a warm audience
• Opens the door to joint venture opportunities

7. Opt-Ins And List Building
Place opt-ins where they are most likely to be seen
Opt-in positioned at the top of the sidebar - visible
when visiting pages within the website
Opt-in positioned below the main header picture area
- visible when first arriving on your site.
After your posts is also a good option

8. Opt-Ins And List Building
To bribe or not to bribe?
• Tend to get higher conversion rate with a bribe
• Bribe needs to be relevant
• Can end up with a lot of “tire kickers”
• Go with your gut, then test, test, test

9. Opt-Ins And List Building
The pop-up balancing act
• Shown to massively increase signups, but can also
turn many users off
• General guidelines:
• Allow a reasonable time for a visitor to see your site first
• Don’t display again for 7 days after a visitor closes it
• Target to the page (or exit intent)

10. Opt-Ins And List Building
Recommended opt-in tools
Genesis eNews Extended

11. 5 Ways Lose Visitors In 10 Sec
• Slow page loading
• Confusing navigation
• Inconsistent or un-professional look
• Content that doesn’t appeal
• Too focussed on Google

12. #1 - Slow Loading
Why page load speed is important
• Visitors hate waiting
• Short attention spans
• Plenty of other options
• Big factor in Google rankings

13. #1 - Slow Loading
Common Causes:
• Too many images and/or fonts
• Unoptimised images
• Too many plugins
• Poorly coded and/or feature bloated theme
• Cheap hosting

14. #1 - Slow Loading
Common Cures:
• Caching (plugin or hosting level)
• Offload file delivery (use a CDN)
• Image optimisation
• Better hosting

15. #2 - Confusing Navigation
• Visitors don’t want to have to think too hard
• Make it easy for them to find what they are looking for
• Use terms they are familiar with (don’t get too creative with your
menus)
• Mimimise the number of choices (use sub-menus if necessary)
Simple menu

16. #2 - Confusing Navigation
Resource boxes make it easy to find your core
content
Resource boxes in a
website sidebar

17. #3 - Unprofessional Look
• A visitor’s impression of your site affects how they
view your products/services
vs

18. #3 - Unprofessional Look
Common cures:
• Consistent use of (minimal) colours and fonts
• Get a branding expert to create a style guide -
and stick to it

19. #4 - Content That Doesn’t Appeal
• Topics not of interest
• Difficult to read due to layout
• Difficult to read due to language usage (eg, jargon)
• No personality in your writing
• Too focussed on you

20. #4 - Content That Doesn’t Appeal
Common cures:
• Hook in to THEIR problems and emotions
• Use stories instead of lecturing

21. #5 - Too Google Focussed
• Over “optimised” content is hard for humans to
read - it doesn’t flow
• Picking the wrong keywords can attract the wrong
crowd

22. #5 - Too Google Focussed
Common cures:
• Write for humans. Google will rank you if you
provide value
• Use meaningful page titles
• Useful meta description (2 line ad)
• Provide Google with an XML sitemap (use a plugin)

23. Help Your Readers Promote You
• People like to share things that make them look
good to their friends & followers
• Write content that is worth sharing
• Make it easy for visitors to share - social sharing plugins
• Don’t go overboard - focus on those channels that
your target audience will use

24. Help Your Readers Promote You
Recommended plugins:
• Jetpack
• Floating Social Bar

25. Behind The Scenes
Security and Monitoring
• The good news is most hacking attacks are
automated - it’s nothing personal
• A few simple steps will protect you from most attacks
• Monitoring will alert you should the worst happen

26. Behind The Scenes
Security and Monitoring Recommendations

27. Behind The Scenes
Backup
• Make sure you can recover should something happen
to your site
• Don’t rely on your host to backup/recover
• Store backups offsite for extra protection
• Make sure you can restore easily from your backups

28. Behind The Scenes
Backup Recommendations

29. Need Help

30. Business Boost Pack
• Secure WordPress installation
• Backup and Security configuration
• Premium responsive theme, fully configured
• Opt-ins integrated to your list(s)
• Migration of your content
• Styling to match your brand
• Integrated training videos

31. Business Boost Pack
Bonus: 1 hour customised training session
Investment: $1,199 + GST
More details:
http://www.diywebsitecoach.com/services/

32. Questions?

33. Connect With Us
www.diywebsitecoach.com
facebook.com/diywebsitecoach