This document provides an overview of growth hacking strategies presented by Dmytro Voloshyn. It discusses identifying existing strengths, experimenting, leveraging analytics to track goals, and working on things that matter. Specific tactics covered include SEO, email marketing, PPC, social media, viral growth, API integrations, and guerrilla marketing. Tools are recommended for each channel. The presentation aims to introduce growth hacking processes and techniques for scaling startups.

1. #GROWTHHACK
WORKSHOP
Dmytro Voloshyn, preply.com
https://www.facebook.com/dmytriy.voloshyn
http://twitter.com/dmytro_voloshyn
http://dmytrovoloshyn.com

2. ABOUT ME
0. Programmer 5+ years
1. Marketing manager in AB-InBev 2+ years
2. Consulting projects, outsource, sales 2+ years
3. CMO & CTO at Preply, growthhacker, 3+ years
and now

3. PREPLY.COM –
MARKETPLACE FOR
PERSONALIZED TUTORING
We make education more accessible and take a small commission of that

4. INTRO -ORDER OF
MAGNITUE RULE
1x -> 10x -> 100x -> 1000x -> 10000x
Airbnb, Wikipedia, lun.ua, jooble.com

5. ANALYTICS
TO TRACK
YOUR GOALS
LEVERAGE
YOUR
EXISTING
STRENGTHS
EXPIRIMENT
INTRO GROWTH-HACKING
PROCESS

6. INTRO - IDENTIFY YOU EXISTING
STRENGTHS
Credits to Niel Patel from quicksrout.com

7. Hofstadter's Law:
It always takes longer than you
expect, even when you take into
account Hofstadter's Law.
INTRO - WORK ON THINGS
THAT MATTER

8. SEO - STRATEGY

9. SEO – ALL DATA IN DB FOR
MANAGERS

10. SEO – AUTOMATA

11. SEO - HUMAN

12. SEO – CASE

13. SEO – CASE2

14. SEO – CASE3

15. SEO - AUTOMATE TOPIC
SELECTION

16. SEO - CONTENT CRITERIA

17. SEO - CROWDMARKETING

18. SEO/PR - INFOGRAPHICS

19. SEO - UGT

20. SEO - TECHNICALLY

21. SEO - TECHNICALLY

22. SEO – I18N
http://ssqt.co/kbmC

23. INFLUENCERS

24. WEBINARS AND
PODCASTS(INVITED GUEST)

25. EBOOKS, GUIDES AND
REPORTS

26. LOPA – CLEVER HUBS
1. Quora
2. Reddit
3. Producthunt
4. Visually
5. Medium

27. SEO – 2015
1. Moving from keyword matching to topic
association
2. Domain-level keyword connections are on the rise
3. Google's crackdown on spam is basically a
crackdown on ranking without brand
4. Critical SEO data still flows for the 1%, but is
unavailable to the 99%
5. Even great content benefits from paid
amplification
Credits to Rand Fishkin from moz.xom

28. SEO – ADVICES
1. Automated processes
2. Fake it until you make it (if it is legal:)
3. Define your threshold between black & white
4. Review your pages with tech. seo expert
5. Go mobile!

29. SEO - TOOLS
1. http://www.digitalcurrent.com/seo-engine-optimization/60-seo-tools-strategies-resourc
2. http://www.quicksprout.com
3. http://www.hubspot.com/blog-topic-generator
4. http://ahrefs.com
5. https://similarweb.com
6. http://moz.com
7. http://sharedcount.com/
8. http://import.io
9. http://www.localizely.com
10. http://Fiverr.com
11. https://www.conspire.com/welcome

30. EMAIL - STRATEGY

31. EMAIL DISCLAIMER

32. EMAIL – SPF, DKIM

33. EMAIL – DATABASE

34. EMAIL – DATABASE2

35. EMAIL – CRAWLING

36. EMAIL – CRAWLING2

37. EMAIL – THE RIGHT WAY

38. EMAIL – SENDING

39. EMAIL – WHITE

40. EMAIL – CUSTOM

41. EMAIL – ALTERNATIVE

42. EMAIL – MATH

43. EMAIL - TRANSACTIONAL

44. EMAIL - CAMPAIGNS

45. EMAIL - REPLENISHMENT

46. EMAIL – EXTRA ON
SPAM

47. EMAIL - ADVICE
1. Personalize the email subject, pre-headers
2. Special symbols, be creative & catchy
3. Test in mobile, A/B
4. Unsubscribe & spam check

48. EMAIL - TOOLS
Names registrars:
1. http://pdd.yandex.ru
2. http://www.google.com/work/apps/business/
SaaS solutions:
1. Sendgrid.com, mailchimp.com, Amazon SES
2. mailchimp test, http://isnotspam.com,
https://spamassassin.apache.org/tests_3_3_x.html
3. Beacons: kissmetrics http://support.kissmetrics.com/apis/beacon.html
Crawling
1. http://import.io
2. http://odesk.com

49. PPC - STRATEGY
1. Business model competition
2. Learn ad platform in deep, use extensions
3. Fit landings to channels, align messages
4. Remember about cohorts
5. Always test

50. PPC – COUPONS(CHECK IF
STILL VALID)

51. PPC - MATH
FREE > PAID
LTV > CAC
LTV > 3 * CAC !

52. PPC - LANDINGS

53. PPC – MANUALLY PICKED

54. PPC – LANDING PAGES
1. Single CTA
2. Limited navigation
3. Align messages with ad copy with KW insertion
4. Work with objections
5. Length proportional to info user already knows

55. PPC – REMARKETING
Try to be bigger, build brand awareness with worst banner ever)

56. PPC – EMAIL PRETARGETING

57. PPC - TOOLS
1. http://unbounce.com/landing-pages/checklist/
2. http://www.tapjoy.com/
3. https://buysellads.com
4. https://adroll.com
5. https://www.launchbit.com
6. https://github.com/carlsednaoui/ouibounce

58. SOCIAL PERSONAL ACCOUNT

59. SOCIAL PROOF

60. SOCIAL SHARING

61. SOCIAL AMPLIFICATION

62. SOCIAL -ADVICE
1. Personal account(exchange, fake+student base, hashtags)
2. Mature(VK) vs. New(periscope, meerkat, medium)
3. Demographics(Pinterest, Instgrm, cross avatar)

63. SOCIAL - TOOLS
1. https://www.linkedin.com/groups/LION-MASS-INVITE-EMAIL-LIST-3792456.S.4
2. https://Fiverr.com

64. VIRAL

65. VIRAL STRATEGY
1. Correlate value with perceived effort.
2. Do not think about virality until your product sucks
3. Mechanics / Touch points / Incentives

66. VIRAL – PREPLY

67. VIRAL – PREPLY

68. VIRAL – K-FACTOR
Given a customer base (C), number of invites sent (S) and % of invites
accepted (A), K is calculated as (S x A) / C. If K is lower than 1 then
your user acquisition is decreasing exponentially, a value of 1 implies
steady state and K of greater than 1 indicates exponential user
acquisition.

69. VIRAL – K-FACTOR

70. VIRAL – SAAS SQATCH

71. VIRAL – LOCATION A-HA

72. VIRAL – GAMIFICATION

73. VIRAL – GIVEAWAYS

74. VIRAL WOM

75. VIRAL VS. BUZZ

76. SMALL PIECE ON GHPR
1. Harvest journalists DB
2. Event based marketing
3. There is an app for that

77. VIRAL TOOLS
Refferals
1. http://pinax-referrals.readthedocs.org/en/latest/
2. https://www.friendbuy.com/developers/
3. http://www.referralsaasquatch.com
Giveaways:
1. https://www.rafflecopter.com
PR
1. http://pitchpigeon.com/blog/the-10-types-of-startup-press-release.html

78. API INTEGRATIONS

79. API INTEGRATIONS – FB GRAPH

80. API INTEGRATIONS – YANDEX

81. API INTEGRATIONS –
BROWSER EXTENSIONS
Browser extensions like Mobile apps: test images, headlines, pump social proof

82. API INTEGRATIONS - REVERSE

83. API INTEGRATIONS -
MARKETPLACES

84. API CRAIGSLIST, OLX ETC.

85. API POSTING ANTI-SPAM
• Checking for duplicate submissions(shingles,
hash).
• Blocking excessive posts from a single IP
address(use VPN).
• Requiring users to register with a valid email
address or phone(next slide)
• Using a CAPTCHA to stop automated posting
tools.
• Letting users flag postings they recognize as spam.
• Bayesian filters

86. AUTOMATED POSTING
TRICKS

87. AUTOMATED POSTING
TRICKS
CAPTCHA(Google “captcha solver API”):
https://2captcha.com
http://www.captchasniper.com
http://scraping.pro/8-best-captcha-solving-services-and-tools/
https://github.com/infosimples/deathbycaptcha (human)
Automated posting:
http://www.globalsubmissionchamp.com/OLXSubmitter.php
https://www.listingapi.com
http://claposter.com

88. GUERILLA MARKETING

89. GUERILLA MARKETING

90. GUERILLA MARKETING
NOT ONLY FOR USERS

91. FIND YOUR SELF

92. QUESTIONS?