we.CONECT dedicates its Autonomous Driving - The Future of ADAS 2014 to discuss the state-of-the-art in all sectors. The conference gives an update on the latest challenges and solutions in the area of autonomous driving.

1. Autonomous Driving – The Future of ADAS 2014
Strategic Roadmap – From ADAS to Highly Automated Driving | New Systems and Technologies for
Automated Driving | HMI Consideration for Autonomous Driving
February 27 – 28, 2014 | Ramada Hotel Berlin-Alexanderplatz | autonomous-driving.we-conect.com
After the huge success of the Automotive Series in 2013, we.CONECT is now introducing Autonomous Driving
– The Future of ADAS 2014, an international business platform related to the latest challenges and solutions in
the area of autonomous driving! Autonomous Driving – The Future of ADAS 2014 arises with questions and
solutions regarding Autonomous Driving, Strategic Roadmaps, New Systems and Technologies for automated
Driving or HMI Consideration for Autonomous Driving. Meet and discuss the most pressuring challenges in the
evolution of automated driving and cutting-edge technologies with more than 100+ senior level executives and
leading professionals from the automotive industry. Watch our conference video and get a concrete impression of
what is awaiting you at the Autonomous Driving – The Future of ADAS 2014!
"Very valuable content, high-skilled professionals and a great mixture
of presentations and interactive sessions."
Konrad Pfaller, Audi
Expected Highlights & Keynote Sessions from the following industry leaders:

Getting the event on the road, Emilio Frazzoli, Professor at the Massachusetts Institute of
Technology (MIT) / USA, will welcome the participants by moderating an interactive Icebreaker
Roundtable in a relaxed atmosphere on the eve of the conference. At his Roundtable, Frazzoli is going
to discuss whether autonomous vehicles will influence mobility in the future.

Karlheinz Haupt, Executive Vice President Business Unit ADAS Division Chassis & Safety, Continental
Corporation / Germany will hold a Case Study on the morning of the first conference day on the
“Strategic Roadmap – from ADAS to highly automated driving” – including the status ADAS holds today,
its market influence and future requirements.

Dr. Hariolf Gentner, Head of Department, Environment Models and Software Development, BMW AG /
Germany will introduce the “Fully Autonomous Driving Track” on the second conference day by outlining
ways towards highly automated driving, including the importance of sensors, customer functions and
environment models as prerequisite to be displayed.
This event is a great opportunity to network and benchmark projects and strategies in combination with large
information flows and know-how in the field. Participate in the Icebreaker Session on the day before the
conference to get to know your peers. You get to enjoy the benefits of collective intelligence during the World
Café, which will give a new, stimulating impulse to your business strategy. Meet with excellent business partners
and discuss processes, solutions and products face-to-face. We enable you to talk about more industry themes
and issues than you expect – be surprised at how valuable our Challenge Your Peers Roundtables will be to you.
For more information about the conference or to register, please follow this link: http://autonomous-driving.weconect.com/en/.
We look forward to welcoming you in early spring in Berlin!
Your we.CONECT team
Contact:
Serina Gummert
Digital Marketing Manager
we.CONECT Global Leaders GmbH
Phone: +49 (0)30 52 10 70 3 – 83 | Fax: +49 (0)30 52 10 70 3 - 30
Email: serina.gummert@we-conect.com | www.we-conect.com