Digital Summit Dallas 2015 Pre-Conf Workshop
Human Centered Design, Design Thinking, Agile, Mobile First, Lean. These tech methodologies have fueled our disruptive revolution. But ecosystem design is hard, and successful campaigns typically cross a wide section of “silos”. As digital marketers and strategists, our careers depend on facilitating and driving the vision to the rest of the team.
The focus of this workshop is on understanding the current consumer and anticipating the consumer of the near future. Specifically, this session focuses on understanding a consumer who is empowered, participatory and discriminating and thinking about how they behave across platforms.
By investigating the shift in the traditional Consumer Decision Journey, we will deconstruct successful integrated campaigns to establish a framework for creating our own.
In this half day session you will:
Understand the Profiles, Triggers, and Motivations of the Connected Shopper.
Identify all relevant touch points in the Customer Decision Journey.
Learn design thinking exercises to enable disruptive thinking.
Leave with a ‘UX design vernacular’ to accurately communicate concerns.
See a LIVE design audit (if we have any volunteers).
19. Market Statistics and Device Penetration
Global Mobile Statistics Report
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
20. Totally Sweet Stats, Brah!
“At the end of 2011 there were
6 Billion Mobile Subscriptions.
That is equivalent to 87% of the world population.
And is a huge increase from 5.4 billion in 2010
and 4.7 billion in 2009.“
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mobiThinking 2013 Global Mobile Statistics Report
146. “But you don’t have to take my word for it…”
Jakob Nielsen
Ten Usability Heuristics:
http://www.useit.com/papers/heuristic/heuristic_list.html
Heuristic Evaluation:
http://www.useit.com/papers/heuristic/heuristic_evaluation.html
Bill Buxton
Sketching User Experience Design
Donald Norman
The Design of Everyday Things
William Lidwell, Kritina Holden, Jill Butler
Universal Principles of Design
Robin Williams
The Non-Designer’s Design Book
Anthony Viviano
The Lean UX Manifesto: Principle-Driven Design
http://www.smashingmagazine.com/2014/01/lean-ux-manifesto-
principle-driven-design
Indi Young
Mental Modeling
Re-imagining the Design of Everyday Things
(SlideShare)
Stephen Few
Information Dashboard Design - The Effective
Visual Communication of Data
Rudolf Arnheim
To the Rescue of Art - Twenty-six Essays
Lindsay Moore and Austin Brown
Human Centered Design and the Intersection of
Physical and Digital Worlds:
http://www.slideshare.net/EveFife/humancentered-design-and-the-
intersection-of-the-physical-and-digital-worlds?from=ss_embed
Original Paul Rand video:
http://imaginaryforces.com/featured/3/415
148. KTHXBYE!
Enjoy the Digital Summit!
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