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HRV Fit Ltd © 2013 /myithlete @myithlete
• Introduction
• What is the opportunity?
• What was the challenge?
• How did we approach it?
• How did it come out?
• Thoughts for the future
HRV Fit Ltd © 2013
Contents
/myithlete @myithlete
• Biomedical engineer and inventor from Hampshire
• My professional background is in signal processing
• digital broadcasting at the BBC in London
• Philips Electronics in the UK and Silicon Valley
• Keen, but not very talented endurance athlete
• rowing
• running
• Triathlon
• now competitive cyclist
HRV Fit Ltd © 2013
about Simon
/myithlete @myithlete
• Deliberately & repeatedly stress the body
• Force adaptation through super compensation
• Get stronger, faster, more efficient
• The magic happens during recovery
• Training = Workouts + Recovery
• If the balance between Workouts & Recovery is wrong, either:
• Under-train – improvement is slow or does not occur at all
• Over-train – improvement also does not occur !
• Overtraining = Under recovery
HRV Fit Ltd © 2013
The timing of training is important
/myithlete @myithlete
HRV Fit Ltd © 2013
How do athletes train effectively ?
- it’s all in the periodisation
/myithlete @myithlete
• Subjective indications:
 Muscle soreness
 Fatigue
 Mood / motivation
 Stress
• Objective measures:
 Jump height
 Reaction times
 Cardiovascular (autonomic) measures
 Resting Heart rate
 Heart Rate variability (HRV)
HRV Fit Ltd © 2013
Measure recovery & know when to work out
/myithlete @myithlete
• HRV is a medical measurement
• known about for a long time
• Sensor attached to body
• Originally performed using ECG
• Some models of HRM strap
• Pulse at finger tip
• Used in Soviet space program, elite athletics
• Traditionally expensive & complex to perform
 Challenge: make it simple & inexpensive
HRV Fit Ltd © 2013
What is HRV analysis ?
/myithlete @myithlete
HRV Fit Ltd © 2013
Autonomic (involuntary) nervous system
/myithlete @myithlete
HRV Fit Ltd © 2014
The ithlete patent is mainly about the UX
/myithlete @myithlete
…not new science
• Convenient 1 min
measure
• Robust processing
algorithms
• User feedback in 3
complementary forms
• Traffic lights
• Number scale
• Charts
• Correlations between
objective (HRV) and
subjective (Likert scale)
measures
HRV Fit Ltd © 2013
UI generation 0 (pre-release)
/myithlete @myithlete
Measurement Results
Beta tester feedback: scale not intuitive, lacked countdown timer during
measurement
HRV Fit Ltd © 2013
UI generation 1
/myithlete @myithlete
Measurement Results
HRV Fit Ltd © 2013
UI generation 2
/myithlete @myithlete
Measurement Results
HRV Fit Ltd © 2013
Process to create UI generation 3
/myithlete @myithlete
Unfiltered
ideas
collection
(xls)
Magazine
& web
reviews
User
surveys
Forum,
social
media
HRV Fit Ltd © 2013
Process to create UI generation 3
/myithlete @myithlete
Unfiltered
ideas
Feasibility
study
Team
review
V3.x
Prioritised
features
Design
concepts
HRV Fit Ltd © 2013
UI generation 1-2 sensors
/myithlete @myithlete
Chest strap Receiver
HRV Fit Ltd © 2013
UI generation 3 sensor
/myithlete @myithlete
Finger sensor Direct plug in to phones
Why not
wireless?
HRV Fit Ltd © 2013
Generation 3 UI
/myithlete @myithlete
• Remove distractions during measurement
HRV Fit Ltd © 2013
Generation 3 UI
/myithlete @myithlete
• Prioritise most important information whilst allowing detail
End of measurement Dashboard
HRV Fit Ltd © 2013
Generation 3 UI
/myithlete @myithlete
• Collect hygiene & configuration settings in a simple nested menu
HRV Fit Ltd © 2013
ithlete creates a journey of self discovery
/myithlete @myithlete
• Landscape chart lets you correlate HRV changes with subjective
indicators and training load
HRV Fit Ltd © 2013
What has been the reaction to new UX?
/myithlete @myithlete
• Loving the new @myithlete app! Goes into great detail! Check
these guys out if you're looking 2monitor #recovery!
 Lee Doran, Twitter
• Version 3 Awesome!
 Michael Kress, Twitter
• Love the new app interface! Thanks! Just started using ithlete last
week, hoping will help train smarter.
 Aaron Olson, Twitter
• How often should you update an app?
• How to secure ongoing revenues?
• To what extent should you interface & open up APIs to other apps?
• How closely should you tie the app to your website?
HRV Fit Ltd © 2013
Thoughts for the future
/myithlete @myithlete
HRV Fit Ltd © 2013
Questions and
comments?
Simon@myithlete.com

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Athlete health tracking - from laboratory measure to popular app (ithlete)

  • 1. HRV Fit Ltd © 2013 /myithlete @myithlete
  • 2. • Introduction • What is the opportunity? • What was the challenge? • How did we approach it? • How did it come out? • Thoughts for the future HRV Fit Ltd © 2013 Contents /myithlete @myithlete
  • 3. • Biomedical engineer and inventor from Hampshire • My professional background is in signal processing • digital broadcasting at the BBC in London • Philips Electronics in the UK and Silicon Valley • Keen, but not very talented endurance athlete • rowing • running • Triathlon • now competitive cyclist HRV Fit Ltd © 2013 about Simon /myithlete @myithlete
  • 4. • Deliberately & repeatedly stress the body • Force adaptation through super compensation • Get stronger, faster, more efficient • The magic happens during recovery • Training = Workouts + Recovery • If the balance between Workouts & Recovery is wrong, either: • Under-train – improvement is slow or does not occur at all • Over-train – improvement also does not occur ! • Overtraining = Under recovery HRV Fit Ltd © 2013 The timing of training is important /myithlete @myithlete
  • 5. HRV Fit Ltd © 2013 How do athletes train effectively ? - it’s all in the periodisation /myithlete @myithlete
  • 6. • Subjective indications:  Muscle soreness  Fatigue  Mood / motivation  Stress • Objective measures:  Jump height  Reaction times  Cardiovascular (autonomic) measures  Resting Heart rate  Heart Rate variability (HRV) HRV Fit Ltd © 2013 Measure recovery & know when to work out /myithlete @myithlete
  • 7. • HRV is a medical measurement • known about for a long time • Sensor attached to body • Originally performed using ECG • Some models of HRM strap • Pulse at finger tip • Used in Soviet space program, elite athletics • Traditionally expensive & complex to perform  Challenge: make it simple & inexpensive HRV Fit Ltd © 2013 What is HRV analysis ? /myithlete @myithlete
  • 8. HRV Fit Ltd © 2013 Autonomic (involuntary) nervous system /myithlete @myithlete
  • 9. HRV Fit Ltd © 2014 The ithlete patent is mainly about the UX /myithlete @myithlete …not new science • Convenient 1 min measure • Robust processing algorithms • User feedback in 3 complementary forms • Traffic lights • Number scale • Charts • Correlations between objective (HRV) and subjective (Likert scale) measures
  • 10. HRV Fit Ltd © 2013 UI generation 0 (pre-release) /myithlete @myithlete Measurement Results Beta tester feedback: scale not intuitive, lacked countdown timer during measurement
  • 11. HRV Fit Ltd © 2013 UI generation 1 /myithlete @myithlete Measurement Results
  • 12. HRV Fit Ltd © 2013 UI generation 2 /myithlete @myithlete Measurement Results
  • 13. HRV Fit Ltd © 2013 Process to create UI generation 3 /myithlete @myithlete Unfiltered ideas collection (xls) Magazine & web reviews User surveys Forum, social media
  • 14. HRV Fit Ltd © 2013 Process to create UI generation 3 /myithlete @myithlete Unfiltered ideas Feasibility study Team review V3.x Prioritised features Design concepts
  • 15. HRV Fit Ltd © 2013 UI generation 1-2 sensors /myithlete @myithlete Chest strap Receiver
  • 16. HRV Fit Ltd © 2013 UI generation 3 sensor /myithlete @myithlete Finger sensor Direct plug in to phones Why not wireless?
  • 17. HRV Fit Ltd © 2013 Generation 3 UI /myithlete @myithlete • Remove distractions during measurement
  • 18. HRV Fit Ltd © 2013 Generation 3 UI /myithlete @myithlete • Prioritise most important information whilst allowing detail End of measurement Dashboard
  • 19. HRV Fit Ltd © 2013 Generation 3 UI /myithlete @myithlete • Collect hygiene & configuration settings in a simple nested menu
  • 20. HRV Fit Ltd © 2013 ithlete creates a journey of self discovery /myithlete @myithlete • Landscape chart lets you correlate HRV changes with subjective indicators and training load
  • 21. HRV Fit Ltd © 2013 What has been the reaction to new UX? /myithlete @myithlete • Loving the new @myithlete app! Goes into great detail! Check these guys out if you're looking 2monitor #recovery!  Lee Doran, Twitter • Version 3 Awesome!  Michael Kress, Twitter • Love the new app interface! Thanks! Just started using ithlete last week, hoping will help train smarter.  Aaron Olson, Twitter
  • 22. • How often should you update an app? • How to secure ongoing revenues? • To what extent should you interface & open up APIs to other apps? • How closely should you tie the app to your website? HRV Fit Ltd © 2013 Thoughts for the future /myithlete @myithlete
  • 23. HRV Fit Ltd © 2013 Questions and comments? Simon@myithlete.com