Do you have an idea for a mobile project but don’t know how to get your project started? This presentation helps the audience go from the feeling of “where do I start?” to a plan. It gives the user an understanding of the 5 most underestimated mobile requirements and Patrik’s top 10 tips for planning a mobile project.

1. Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma
patrik.malmquist@sigma.se | @PatrikMalmquist | #campdigital

3. Native app
Cross-
Compiled
app
Hybrid
app
Web App /
Mobile Site
-----------------
Adaptive
Web Design
Responsive
Web Design
RESS = REsponsive + Server Side
Interoperability
App store distribution Web distribution

4. Resources
User experience and features
RESS
Hybrid
Custom runtime
Native
MEAP
Adaptive
Responsive

5. Getstarted
Buildmomentumand
getasponsor
Conceptualise
Top10advicefor
planning
GO or
NO-GO
Business
driver
Market
opportunity
Top 5 under
estimated
things

6. •
•

9. New behaviour and new technology Your business focus

12. • Is your boss the correct person to convince?
• Is it internally or externally focused?
• What is the enabler?
• Saving money
• ROI < 18 Month
• ROI > 18 Month
• New opportunities?
• Looking for a competitive advantage?

17. • No one can dream of anything they don’t know!
• Motivation comes from realising that the GOAL is more
valuable then the effort of reaching it.
So what to do?
• Educate and inspire…
How?
• With the magic formula (Magic = Competence & Passion)
• If you don’t believe it why should others believe it?

18. •
•

19. Imagination
Insights

28. •
•

29. Life or death
Uncomfortable
Standalone solution Integrated solutions
Use external supplier
Substantial
Money
Small
investment
Needs internal ownership
Strategicimportance
Complexity

30. 1. Does your organisation already have some mobile
solutions. Can you learn from that?
2. Does your organisation have any components or
platforms already?
3. Do this align with current KPIs and goals?
4. Is it a corporate concern or a departmental concern?
5. How many people will be able to use it? Can you spread
the cost and investment per user?
6. Do your organisation have any strategies or guiding
principles for mobile?
7. Do you need to connect to 10 different backend systems
just to connect one app, that’s a lot of work.

31. 8. Do you already have a business process schema and a
database schema?
9. What is your preferred integration strategy, is it SOA, API
setup or MDM? If you are looking into a platform and
solution check that it’s compatible with your preferred
integration strategy.
10.Focus on Why and What, NOT on HOW when you try to
sell it internally.

36. patrik.malmquist@sigma.se
@PatrikMalmquist