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Digital in 2018 in Western Africa Part 1 - West

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All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Western Africa in 2018.

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Digital in 2018 in Western Africa Part 1 - West

  1. 1. DIGITAL IN 2018 IN WESTERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1:WEST
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  3. 3. 3 COUNTRIES INCLUDED IN EACH AFRICA REPORT ALGERIA EGYPT LIBYA MOROCCO SUDAN TUNISIA WESTERN SAHARA CABO VERDE GAMBIA GUINEA GUINEA-BISSAU LIBERIA MAURITANIA SAINT HELENA SENEGAL SIERRA LEONE BENIN BURKINA FASO CÔTE D'IVOIRE GHANA MALI NIGER NIGERIA TOGO ANGOLA CAMEROON CENTRAL AFRICAN REP. CHAD CONGO, DEM. REP. CONGO, REP. EQUATORIAL GUINEA GABON SÃO TOMÉ & PRÍNCIPE BURUNDI DJIBOUTI ERITREA ETHIOPIA KENYA RWANDA SEYCHELLES SOMALIA SOUTH SUDAN UGANDA COMOROS MADAGASCAR MALAWI MAURITIUS MAYOTTE MOZAMBIQUE RÉUNION TANZANIA ZAMBIA ZIMBABWE BOTSWANA LESOTHO NAMIBIA SOUTH AFRICA SWAZILAND NORTHERN AFRICA WESTERN AFRICA PART 1: WEST WESTERN AFRICA PART 2: EAST MIDDLE AFRICA EASTERN AFRICA PART 1: NORTH SOUTHERN AFRICA EASTERN AFRICA PART 2: SOUTH DIGITAL IN 2018 IN NORTHERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DIGITAL IN 2018 IN WESTERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1: WEST DIGITAL IN 2018 IN WESTERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 2: EAST DIGITAL IN 2018 IN EASTERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 1: NORTH DIGITAL IN 2018 IN EASTERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION PART 2: SOUTH DIGITAL IN 2018 IN SOUTHERN AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION DIGITAL IN 2018 IN MIDDLE AFRICAESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE ACROSS THE REGION
  4. 4. 1 GLOBAL YEARBOOK BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTAN AFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIA ALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILAND ALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTE AMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT, GRENADINES TOGO ANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAU ANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGA ANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGO ANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIA ARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEY ARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTAN ARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS. AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALU AUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDA AZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINE BAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E. BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K. BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A. BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAY BELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTAN BELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATU BELIZE CÔTE D'IVOIRE GREECE KOREA, NORTH MONACO PORTUGAL SPAIN VENEZUELA BENIN CROATIA GREENLAND KOREA, SOUTH MONGOLIA PUERTO RICO SRI LANKA VIETNAM BERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS. BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS. BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN BOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA BRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE CLICK THE COUNTRY NAMES BELOW TO ACCESS OUR IN-DEPTH COUNTRY REPORTS
  5. 5. 5 GLOBAL OVERVIEW
  6. 6. 6 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL AROUND THE WORLD IN 2018KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS 7.593 4.021 3.196 5.135 2.958 BILLION BILLION BILLION BILLION BILLION 55% 53% 42% 68% 39%
  7. 7. 7 INTERNET USERS ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS JAN 2018 ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +7% +13% +4% +14% +248 MILLION +362 MILLION +218 MILLION +360 MILLION
  8. 8. 8 GLOBAL AVERAGE: SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA INTERNET PENETRATION BY REGIONJAN 2018 REGIONAL PENETRATION FIGURES, COMPARING INTERNET USERS TO TOTAL POPULATION 53% 88% 61% 48% 68% 94% 90% 77% 74% 49% 39% 12% 27% 51% 65% 50% 36% 57% 58% 69%
  9. 9. 9 GLOBAL AVERAGE: SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA SOCIAL MEDIA PENETRATION BY REGIONJAN 2018 TOTAL ACTIVE ACCOUNTS ON THE MOST ACTIVE SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 42% 70% 59% 40% 63% 66% 54% 56% 45% 38% 11% 6% 7% 31% 55% 12% 20% 64% 55% 55%
  10. 10. 10 GLOBAL AVERAGE: SOURCES: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. NORTHERN AMERICA CENTRAL AMERICA SOUTH AMERICA SOUTHERN AFRICA WESTERN ASIA NORTHERN EUROPE EASTERN EUROPE EASTERN ASIA OCEANIA CENTRAL ASIA SOUTHERN ASIA SOUTHEAST ASIA THE CARIBBEAN WESTERN EUROPE SOUTHERN EUROPE WESTERN AFRICA NORTHERN AFRICA MIDDLE AFRICA EASTERN AFRICA MOBILE CONNECTIVITY BY REGIONJAN 2018 THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION (NOTE: NOT UNIQUE USERS) 112% 103% 96% 74% 115% 123% 119% 126% 157% 106% 89% 58% 61% 147% 108% 98% 91% 103% 141% 110%
  11. 11. 11 ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN 2018 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS FOR EACH PLATFORM, IN MILLIONS SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA; ALL AS OF JANUARY 2018. *ADVISORY: PLATFORMS IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. TUMBLR FIGURE IS FOR MONTHLY UNIQUE VISITORS IN DEC 2017, VIA SIMILARWEB. SNAPCHAT FIGURE VIA TECHCRUNCH, JUN 2017. LINKEDIN DATA VIA FORTUNE / APPTOPIA, APR 2017. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP DATA CORRECT TO: 27 JANUARY 2018 2,167 1,500 1,300 1,300 980 843 800 794 568 376 330 300 300 260 260 255 250 203 200 117 100 97 63 49 FACEBOOK YOUTUBE WHATSAPP FB MESSENGER WECHAT QQ INSTAGRAM TUMBLR** QZONE SINA WEIBO TWITTER BAIDU TIEBA* SKYPE* LINKEDIN** VIBER* SNAPCHAT** REDDIT LINE PINTEREST YY TELEGRAM* VKONTAKTE BBM* KAKAOTALK
  12. 12. 12 TOP MESSENGER APPS BY COUNTRYJAN 2018 BASED ON THE GOOGLE PLAY STORE RANK FOR EACH COUNTRY IN DECEMBER 2017 SOURCE: SIMILARWEB, JANUARY 2018, BASED ON THE GOOGLE PLAY APP STORE RANK FOR DECEMBER 2017. FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. WHATSAPP (128) FACEBOOK MESSENGER (72) VIBER (10) WECHAT (3) LINE (3) TELEGRAM (3) IMO (3) KAKAOTALK (1) HANGOUTS (1) ANDROID MESSENGER (1) NO DATA (14)
  13. 13. 13 With more than 4 billion people using the internet for an average of 6 hours each per day, digital has become an essential part of everyday life for most of us. We’re using that connectivity in almost every aspect of our lives, whether it’s chatting with friends, playing games, researching products, tracking our health, or even finding love. As a result, brands need to evolve beyond today’s siloed approach to digital, and build seamless digital integration into everything they do – just as our audiences already have. Here are some tips to help with that: WE ARE SOCIAL’S ANALYSIS: DIGITAL IN 2018 Start with what people really need and want, and not just what the technology can do Focus on creating mutual value at every opportunity, instead of simply ‘selling more stuff’ Make it easy for people to buy online as soon as they’re ready, wherever they are Harness digital tools to keep the conversation going, even after you make a successful sale To learn more about what these Digital, Social and Mobile trends mean for your brand, click here to download our Think Forward report.
  14. 14. 14 HOOTSUITE’S PERSPECTIVE: 2018 SOCIAL TRENDS The evolution of social ROI. It's the end of the road for vanity metrics. Expect to see more organisations evolve their metrics as they look to quantify social’s contribution to tangible business challenges such as lowering costs, increasing revenue, mitigating risk, and attracting talent. Mobile fuels the growth of social TV. In 2018, social networks will encourage brands to become broadcasters as mobile video and social-TV content take the spotlight. We advise caution here as the metrics that bump the stock price of social networks—such as mobile video views—might not help your organisation achieve your own business outcomes. Trust declines, while peer influence rises. From Trump’s tumultuous triumph over traditional media to the fake news phenomenon, we saw a shift in media culture in 2017. It’s clear we’re moving away from trusting traditional institutions—and moving towards smaller spheres of influence where customer communities and engaged employees matter more than ever. Humans, meet AI. The machines have risen. And marketers have discovered they can be delightfully useful. But while marketers rush ahead with chatbots and AI-generated content, it’s still unclear whether customers will value these human- less engagements. The promise (and reality) of social data. From tying together analytics systems to CRM integrations, marketers underestimated the complexity of social data initiatives. Organisations must recalculate the effort and resources needed to turn social data into a true—and unified—source of customer insights. Click here to download our 2018 Social Media Trends Toolkit to align your strategy with the year’s key social network and digital trends.
  15. 15. 11 CLICK HERE TO READ ‘DIGITAL IN 2018’, OUR MAIN GLOBAL OVERVIEW REPORT DIGITAL IN 2018ESSENTIAL INSIGHTS INTO INTERNET, SOCIAL MEDIA, MOBILE, AND ECOMMERCE USE AROUND THE WORLD
  16. 16. 16 IN-DEPTH COUNTRY PROFILES
  17. 17. 17 CABO VERDE
  18. 18. 18 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN CABO VERDE 549.9 265.0 250.0 710.1 240.0 THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND 67% 48% 45% 129% 44%
  19. 19. 19 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +15% +9% +4% +14% +35 THOUSAND +20 THOUSAND +27 THOUSAND +30 THOUSAND
  20. 20. 20 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 549.9 50.2% 49.8% +1.3% 25.8 THOUSAND YEARS OLD 67% $6,564 88% 83% 92%
  21. 21. 21 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 265.0 48% 254.4 46% THOUSAND THOUSAND
  22. 22. 22 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 257.0 264.8 224.2 265.0 THOUSAND THOUSAND THOUSAND THOUSAND
  23. 23. 23 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 44% 52% 4% 0.01% -23% +33% +8% [N/A]
  24. 24. 24 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.CV 7M 54S 8.03 YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 FACEBOOK.COM 10M 21S 4.00 ABOLA.PT 12M 12S 4.33 LIVE.COM 4M 03S 3.41 ONOTICIOSO.COM 2M 46S 1.43 SAPO.CV 4M 50S 2.10 YAHOO.COM 4M 02S 3.61 ALIEXPRESS.COM 14M 15S 11.29 PUBL.CV 5M 32S 2.00 GOV.CV 8M 11S 2.50 WIKIPEDIA.ORG 4M 16S 3.31 BLOGSPOT.COM 2M 38S 2.12 FATOSDESCONHECIDOS.COM.BR 3M 48S 2.26 OJOGO.PT 8M 33S 2.97 BLASTINGNEWS.COM 3M 04S 1.72 RECORD.PT 9M 56S 3.12 EDU.CV 12M 17S 6.70 MSN.COM 3M 51S 2.53
  25. 25. 25 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). FACEBOOK 100 CABO VERDE 69 GOOGLE 60 TRADUTOR 52 YOUTUBE 32 ABOLA 28 GOOGLE TRADUTOR 26 MUSICA 21 FILME 18 VIDEOS 17 GMAIL 16 HOTMAIL 15 MP3 13 A BOLA 12 FILMES 12 CAPE VERDE 12 IMAGENS 11 MUSICAS 10 JOGOS 10 BENFICA 9
  26. 26. 26 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 250.0 45% 240.0 44% THOUSAND THOUSAND
  27. 27. 27 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 250.0 +9% 96% 48% 52% THOUSAND
  28. 28. 28 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 61.00 11% 48% 52% THOUSAND
  29. 29. 29 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 710.1 129% 97% 3% 56% THOUSAND
  30. 30. 30 THE GAMBIA
  31. 31. 31 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN THE GAMBIA 2.13 0.39 0.34 3.36 0.31 MILLION MILLION MILLION MILLION MILLION 61% 19% 16% 158% 15%
  32. 32. 32 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +6% +36% +6% +41% +21 THOUSAND +90 THOUSAND +194 THOUSAND +90 THOUSAND
  33. 33. 33 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 2.13 50.5% 49.5% +3.0% 21.3 MILLION YEARS OLD 61% $1,680 56% 48% 64%
  34. 34. 34 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 394.5 19% 359.6 17% THOUSAND THOUSAND
  35. 35. 35 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 392.3 394.5 346.5 394.5 THOUSAND THOUSAND THOUSAND THOUSAND
  36. 36. 36 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 22% 74% 3% 0.01% -31% +15% +13% [N/A]
  37. 37. 37 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. YOUTUBE.COM 8M 18S 4.79 GOOGLE.COM 7M 32S 8.56 GOOGLE.GM 6M 09S 5.88 FACEBOOK.COM 10M 21S 4.00 YAHOO.COM 4M 02S 3.61 LIVE.COM 4M 03S 3.41 XVIDEOS.COM 14M 04S 10.15 XNXX.COM 12M 46S 9.27 GOAL.COM 4M 12S 2.82 BBC.COM 4M 09S 2.68 FREEDOMNEWSPAPER.COM 5M 22S 2.40 WIKIPEDIA.ORG 4M 16S 3.31 THEPIRATEBAY.ORG 4M 25S 6.17 BONGACAMS.COM 4M 22S 2.03 IQOPTION.COM 1M 25S 1.24 THEPOINT.GM 4M 48S 2.30 DAILYMAIL.CO.UK 5M 27S 2.49 IWANTTODELIVER.COM 1M 11S 1.09 MARCA.COM 6M 07S 3.56 STANDARD.GM 4M 55S 2.40
  38. 38. 38 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). GAMBIA 100 FACEBOOK 60 GAMBIA NEWS 35 FREEDOM 25 BARCELONA 24 THE GAMBIA 23 GOOGLE 23 GOAL.COM 23 YOUTUBE 22 CHELSEA 22 LIVESCORE 22 REAL MADRID 19 FOOTBALL 18 MAN UTD 17 BBC 16 FACEBOOK LOGIN 16 FREEDOM NEWS 13 LOVE 13 ARSENAL 12 GOAL 12
  39. 39. 39 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 340.0 16% 310.0 15% THOUSAND THOUSAND
  40. 40. 40 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 340.0 +36% 91% 32% 68% THOUSAND
  41. 41. 41 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 83.00 4% 41% 59% THOUSAND
  42. 42. 42 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 3.36 158% 98% 2% 19% MILLION
  43. 43. 43 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 33.90 32.01 45.82 40.35 22.33
  44. 44. 44 GUINEA
  45. 45. 45 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN GUINEA 12.88 1.60 1.60 11.46 1.50 MILLION MILLION MILLION MILLION MILLION 38% 12% 12% 89% 12%
  46. 46. 46 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +33% +33% +2% +36% +400 THOUSAND +400 THOUSAND +264 THOUSAND +400 THOUSAND
  47. 47. 47 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 12.88 49.9% 50.1% +2.6% 19.0 MILLION YEARS OLD 38% $1,970 30% 23% 38%
  48. 48. 48 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 1.60 12% 1.50 12% MILLION MILLION
  49. 49. 49 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 1.30 1.26 236.9 1.26 MILLION MILLION THOUSAND MILLION
  50. 50. 50 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 9% 90% 1% [N/A] -33% +7% -46% [N/A]
  51. 51. 51 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 YAHOO.COM 4M 02S 3.61 GOOGLE.FR 6M 34S 11.10 ORANGE-GUINEE.COM 2M 52S 1.42 GUINEENEWS.ORG 5M 40S 2.59 AFRICAGUINEE.COM 6M 41S 3.03 AFRIKMAG.COM 4M 42S 2.31 BESOCCER.COM 7M 52S 5.16 WIKIPEDIA.ORG 4M 16S 3.31 GUINEEGAMES.COM 7M 44S 4.20 XVIDEOS.COM 14M 04S 10.15 GUINEEMATIN.COM 4M 31S 2.10 MEDIAGUINEE.ORG 12M 32S 3.50 VISIONGUINEE.INFO 9M 20S 3.60 JAOGUINEE.COM 4M 17S 2.60 GUINEE7.COM 9M 55S 4.00 LINKEDIN.COM 5M 19S 4.19 INFORMATIONVINE.COM 0M 57S 1.01
  52. 52. 52 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). LIVESCORE 100 SCORE 52 LIVE SCORE 43 GUINEE 36 GUINÉE 33 REAL 26 MERCATO 20 VIDEO 19 LIVESCOR 19 REAL MADRID 18 FACEBOOK 18 LIVE SCOR 15 BARCELONE 14 GOOGLE 13 MESSI 12 BARÇA 12 GUINÉE GAMES 11 PMU 11 GUINEE GAMES 11 CONAKRY 11
  53. 53. 53 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 1.60 12% 1.50 12% MILLION MILLION
  54. 54. 54 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 1.60 +33% 94% 38% 62% MILLION
  55. 55. 55 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 230.0 2% 32% 68% THOUSAND
  56. 56. 56 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 11.46 89% 99% 1% 20% MILLION
  57. 57. 57 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 20.31 23.42 44.39 25.93 6.31
  58. 58. 58 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 7% 2% 1% 2% 2% 2% 1.0% 3%
  59. 59. 59 GUINEA-BISSAU
  60. 60. 60 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN GUINEA-BISSAU 1.88 0.12 0.12 1.39 0.11 MILLION MILLION MILLION MILLION MILLION 51% 6% 6% 74% 6%
  61. 61. 61 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +33% +33% +2% +41% +30 THOUSAND +30 THOUSAND +33 THOUSAND +32 THOUSAND
  62. 62. 62 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 1.88 50.8% 49.2% +2.5% 20.3 MILLION YEARS OLD 51% $1,612 60% 48% 72%
  63. 63. 63 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 120.0 6% 110.0 6% THOUSAND THOUSAND
  64. 64. 64 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 84.00 70.88 66.28 71.60 THOUSAND THOUSAND THOUSAND THOUSAND
  65. 65. 65 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 19% 80% 2% 0.01% -37% +18% -40% [N/A]
  66. 66. 66 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). BISSAU 100 FACEBOOK 91 GOOGLE 67 GUINENDADE 62 ABOLA 56 GUINE BISSAU 45 DITADURA CONSENSO 38 DOKA INTERNACIONAL 38 TRADUTOR 34 DITADURAECONSENSO 33 REAL 33 MESSI 33 WWW 29 NOTICIAS 29 VIDEOS 28 RESULTADOS 28 YOUTUBE 27 CONOSABA 25 A BOLA 23 GUINE PURO 22
  67. 67. 67 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 120.0 6% 110.0 6% THOUSAND THOUSAND
  68. 68. 68 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 120.0 +33% 92% 29% 71% THOUSAND
  69. 69. 69 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 10.00 1% 29% 71% THOUSAND
  70. 70. 70 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 1.39 74% 100% 0% 11% MILLION
  71. 71. 71 LIBERIA
  72. 72. 72 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN LIBERIA 4.79 0.51 0.51 3.61 0.48 MILLION MILLION MILLION MILLION MILLION 51% 11% 11% 75% 10%
  73. 73. 73 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +28% +28% +6% +30% +110 THOUSAND +110 THOUSAND +202 THOUSAND +110 THOUSAND
  74. 74. 74 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 4.79 49.5% 50.5% +2.6% 17.8 MILLION YEARS OLD 51% $814 48% 33% 62%
  75. 75. 75 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 510.0 11% 480.0 10% THOUSAND THOUSAND
  76. 76. 76 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 395.1 350.8 395.1 349.9 THOUSAND THOUSAND THOUSAND THOUSAND
  77. 77. 77 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 31% 66% 3% 0.02% +48% -12% -26% [N/A]
  78. 78. 78 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 YAHOO.COM 4M 02S 3.61 FACEBOOK.COM 10M 21S 4.00 EMANSION.GOV.LR 4M 59S 3.00 WIKIPEDIA.ORG 4M 16S 3.31 FRONTPAGEAFRICAONLINE.COM 4M 56S 2.30 GOAL.COM 4M 12S 2.82 ASK.COM 1M 59S 1.92 LIVESCORE.COM 6M 09S 3.92 BBC.COM 4M 09S 2.68 AMAZON.COM 8M 29S 8.62 LIVE.COM 4M 03S 3.41 ZAPMETA.WS 0M 57S 1.53 STATE.GOV 10M 49S 5.92 BONGACAMS.COM 4M 22S 2.03 SOFTONIC.COM 2M 21S 2.65 SAVEFROM.NET 3M 03S 1.32 NECLIBERIA.ORG 5M 58S 3.30 THEPIRATEBAY.ORG 4M 25S 6.17
  79. 79. 79 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). LIVESCORE 100 FACEBOOK 83 LIBERIA 79 CHELSEA 31 BARCELONA 29 TRANSFER NEWS 22 REAL MADRID 17 GOAL.COM 16 PREDICTION 15 LIVE SCORE 15 CHELSEA NEWS 15 ARSENAL 14 BARCELONA NEWS 13 GOOGLE 13 BARCA 12 BBC 12 YOUTUBE 11 SPORT 10 FACEBOOK LOGIN 10 LIVESCORE CZ 10
  80. 80. 80 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 510.0 11% 480.0 10% THOUSAND THOUSAND
  81. 81. 81 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 510.0 +28% 94% 40% 60% THOUSAND
  82. 82. 82 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 86.00 2% 41% 59% THOUSAND
  83. 83. 83 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 3.61 75% 97% 3% 15% MILLION
  84. 84. 84 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 32.94 24.95 37.72 33.20 37.69
  85. 85. 85 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 19% 3% [N/A] [N/A] 2% 3% [N/A] [N/A]
  86. 86. 86 MAURITANIA
  87. 87. 87 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN MAURITANIA 4.48 0.81 0.67 5.07 0.61 MILLION MILLION MILLION MILLION MILLION 61% 18% 15% 113% 14%
  88. 88. 88 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +13% +40% +5% +42% +92 THOUSAND +190 THOUSAND +237 THOUSAND +180 THOUSAND
  89. 89. 89 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 4.48 49.6% 50.4% +2.7% 20.7 MILLION YEARS OLD 61% $3,860 52% 42% 63%
  90. 90. 90 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 806.4 18% 734.2 16% THOUSAND THOUSAND
  91. 91. 91 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 770.0 806.4 714.1 806.4 THOUSAND THOUSAND THOUSAND THOUSAND
  92. 92. 92 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 24% 75% 2% 0.02% -30% +15% +11% +100%
  93. 93. 93 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 YOUTUBE.COM 8M 18S 4.79 FACEBOOK.COM 10M 21S 4.00 RIMNOW.COM 6M 24S 2.85 YAHOO.COM 4M 02S 3.61 ALAKHBAR.INFO 6M 09S 3.56 CRIDEM.ORG 15M 17S 3.96 RIMNOW.MR 6M 14S 2.75 GOOGLE.FR 6M 34S 11.10 ESSAHRAA.NET 6M 56S 10.20 ATLASINFO.INFO 6M 01S 9.20 KOOORA.COM 7M 59S 5.95 TORRENT9.BZ 7M 37S 7.92 WIKIPEDIA.ORG 4M 16S 3.31 AMI.MR 8M 11S 4.45 AKHBARW.NET 5M 42S 9.80 ALWIAM.INFO 7M 39S 14.00 XNXX.COM 12M 46S 9.27 ESSAHA.INFO 5M 15S 14.00 VOURSA.COM 9M 09S 6.90
  94. 94. 94 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). ‫ﻣﻭوﺭرﻳﯾﺗﺎﻧﻳﯾﺎ‬ 100 GOOGLE 62 FACEBOOK 61 YOUTUBE 48 RIMNOW 43 ‫ﻣﻭوﺭرﻳﯾﺗﺎﻧﻳﯾﺎ  ﺍاﻵﻥن‬ 37 MAURITANIE 32 TRADUCTION 32 ‫ﺻﻭوﺭر‬ 28 RIM 27 HIHI2 26 KOOORA 25 ‫ﺍاﻓﻼﻡم‬ 24 ‫ﻛﻭوﺭرﺓة‬ 22 ‫ﺍاﻏﺎﻧﻲ‬ 22 CRIDEM 22 WWW 18 ‫ﻣﻭوﺭرﻳﯾﺗﺎﻧﻳﯾﺎ  ﺍاﻻﻥن‬ 18 RIM NOW 18 TELECHARGER 17
  95. 95. 95 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 670.0 15% 610.0 14% THOUSAND THOUSAND
  96. 96. 96 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 670.0 +40% 91% 33% 67% THOUSAND
  97. 97. 97 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 84.00 2% 36% 64% THOUSAND
  98. 98. 98 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 5.07 113% 95% 5% 48% MILLION
  99. 99. 99 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 33.05 30.60 47.59 36.61 22.39
  100. 100. 100 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 23% 5% 6% 4% 5% 5% 4% 4%
  101. 101. 101 SAINT HELENA, ASCENSION, & TRISTAN DA CUNHA
  102. 102. 102 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN SAINT HELENA* 4,062 2,200 2,200 2,701 1,700 39% 54% 54% 66% 42% *INCLUDES DATA FOR SAINT HELENA, ASCENSION AND TRISTAN DA CUNHA
  103. 103. 103 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +10% +16% +13% +31% +200 +300 +300 +400
  104. 104. 104 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 4,062 49.6% 50.4% +0.6% 42.4 YEARS OLD 39% $7,800 97% 98% 97%
  105. 105. 105 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 2,200 54% 1,700 42%
  106. 106. 106 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 2,000 [N/A] [N/A] 938.3
  107. 107. 107 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUMES FOR EACH QUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). *NOTE: IT’S UNCLEAR WHETHER QUERY #14 IS THE RESULT OF PEOPLE ENTERING “NULL” INTO GOOGLE, OR IF THE ACTUAL QUERY HAS NOT BEEN RECOGNISED BY GOOGLE. GOOGLE 100 FACEBOOK 67 YOUTUBE 65 TRANSLATE 42 NEWS 36 BBC 31 GMAIL 20 GOOGLE TRANSLATE 20 AMAZON 17 MAPS 16 INSTAGRAM 13 YAHOO 12 BBC NEWS 11 NULL* 10 FB 10 HOTMAIL 10 WWW 9 TWITTER 9 ВК 9 EBAY 9
  108. 108. 108 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 2,200 54% 1,700 42%
  109. 109. 109 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 2,200 +16% 77% 56% 44%
  110. 110. 110 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 400.0 10% 50% 50%
  111. 111. 111 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 2,701 66% 81% 19% 16%
  112. 112. 112 SENEGAL
  113. 113. 113 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN SENEGAL 16.07 9.74 3.10 15.68 2.90 MILLION MILLION MILLION MILLION MILLION 45% 61% 19% 98% 18%
  114. 114. 114 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +34% +19% -3% +26% +2 MILLION +500 THOUSAND -504 THOUSAND +600 THOUSAND
  115. 115. 115 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 16.07 50.9% 49.1% +2.8% 19.0 MILLION YEARS OLD 45% $2,571 56% 44% 69%
  116. 116. 116 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 9.74 61% 9.11 57% MILLION MILLION
  117. 117. 117 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 4.12 4.12 3.65 4.13 MILLION MILLION MILLION MILLION
  118. 118. 118 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 39% 59% 2% 0.01% -27% +34% -11% -50%
  119. 119. 119 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. YOUTUBE.COM 8M 18S 4.79 GOOGLE.SN 6M 45S 6.95 GOOGLE.COM 7M 32S 8.56 SENEWEB.COM 11M 02S 3.00 SENEGO.COM 6M 40S 3.23 FACEBOOK.COM 10M 21S 4.00 SUNUBUZZSN.COM 4M 39S 2.30 GALSEN221.COM 4M 39S 1.80 SANSLIMITESN.COM 6M 25S 2.92 YAHOO.COM 4M 02S 3.61 LERAL.NET 8M 42S 3.45 DAKARACTU.COM 4M 55S 2.12 METRODAKAR.NET 4M 59S 2.30 GOOGLE.FR 6M 34S 11.10 WARIME.COM 22M 16S 5.26 LIVE.COM 4M 03S 3.41 PASSORANGE.SN 4M 17S 2.92 LIMAMETTI.COM 3M 03S 1.80 TORRENT9.BZ 7M 37S 7.92 WIKIPEDIA.ORG 4M 16S 3.31
  120. 120. 120 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). FACEBOOK 100 SENEGAL 83 YOUTUBE 66 GOOGLE 57 VIDEO 33 SENEWEB 27 TRADUCTION 26 FILM 24 TELECHARGER 24 GMAIL 20 REAL 18 MERCATO 18 YAHOO 16 PRONO 14 REAL MADRID 13 GOOGLE TRADUCTION 13 WWW 13 STREAMING 12 EXPAT 12 SENEGO 12
  121. 121. 121 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 3.10 19% 2.90 18% MILLION MILLION
  122. 122. 122 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 3.10 +19% 94% 35% 65% MILLION
  123. 123. 123 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.03% 9.1% 8.9% 23.3% 27.3%
  124. 124. 124 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 3.27% 4.87% 3.31% 4.36% 4.68%
  125. 125. 125 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 430.0 3% 33% 67% THOUSAND
  126. 126. 126 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 15.68 98% 99% 1% 28% MILLION
  127. 127. 127 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 35.26 30.03 52.21 35.25 27.97
  128. 128. 128 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 15% 1% 6% 1% 0.7% 1% 0.6% 2%
  129. 129. 129 SIERRA LEONE
  130. 130. 130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SOCIAL USERS URBANISATION: PENETRATION: PENETRATION: PENETRATION: JAN 2018 MOBILE CONNECTIONS vs. POPULATION: A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION (ALL AGES). DIGITAL IN SIERRA LEONE 7.64 0.90 0.49 5.85 0.45 MILLION MILLION MILLION MILLION MILLION 41% 12% 6% 77% 6%
  131. 131. 131 INTERNET USERS ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 SINCE JAN 2017 JAN 2018 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS ANNUAL DIGITAL GROWTH SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS; MOBILE: GSMA INTELLIGENCE; GOOGLE; ERICSSON; KEPIOS ANALYSIS. GROWTH DATA: WE ARE SOCIAL & HOOTSUITE’S DIGITAL IN 2017 REPORT. +144% +32% +9% +36% +531 THOUSAND +120 THOUSAND +466 THOUSAND +120 THOUSAND
  132. 132. 132 TOTAL POPULATION FEMALE POPULATION MALE POPULATION MEDIAN AGE JAN 2018 POPULATION & ECONOMIC INDICATORSESSENTIAL DEMOGRAPHICS AND KEY ECONOMIC INDICATORS ANNUAL CHANGE IN POPULATION SIZE POPULATION LIVING IN URBAN AREAS GDP PER CAPITA LITERACY (TOTAL) MALE LITERACY FEMALE LITERACY SOURCES: UNITED NATIONS; US CENSUS BUREAU; UNESCO; WORLD BANK, IMF; CIA WORLD FACTBOOK. 7.64 50.5% 49.5% +2.2% 19.1 MILLION YEARS OLD 41% $1,479 48% 38% 59%
  133. 133. 133 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 INTERNET USEBASED ON REPORTED INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES SOURCES: INTERNETWORLDSTATS; ITU; EUROSTAT; INTERNETLIVESTATS; CIA WORLD FACTBOOK; MIDEASTMEDIA.ORG; FACEBOOK; GOVERNMENT OFFICIALS; REGULATORY AUTHORITIES; REPUTABLE MEDIA; KEPIOS ANALYSIS. NOTES: PENETRATION FIGURES ARE FOR FULL POPULATION, REGARDLESS OF AGE. 901.3 12% 827.8 11% THOUSAND THOUSAND
  134. 134. 134 INTERNET WORLD STATS ITU (INTERNATIONAL TELECOMMUNICATION UNION) INTERNET LIVE STATS JAN 2018 INTERNET USERS: DIFFERENT PERSPECTIVESREPORTS OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS CIA WORLD FACTBOOK SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; ALL LATEST REPORTED FIGURES AS OF JANUARY 2018. 792.5 899.3 160.2 901.3 THOUSAND THOUSAND THOUSAND THOUSAND
  135. 135. 135 LAPTOPS & DESKTOPS MOBILE PHONES TABLET DEVICES OTHER DEVICES YEAR-ON-YEAR CHANGE: JAN 2018 SHARE OF WEB TRAFFIC BY DEVICEBASED ON EACH DEVICE’S SHARE OF ALL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: YEAR-ON-YEAR CHANGE: SOURCES: STATCOUNTER, JANUARY 2018, AND STATCOUNTER, JANUARY 2017. 19% 78% 4% [N/A] +11% -4% +60% [N/A]
  136. 136. 136 JAN 2018 ALEXA’S RANKING OF TOP WEBSITESRANKINGS BASED ON THE NUMBER OF VISITORS TO EACH SITE, AND THE NUMBER OF PAGES VIEWED ON EACH SITE PER VISIT # WEBSITE TIME PAGES 01 02 03 04 05 06 07 08 09 10 # WEBSITE TIME PAGES 11 12 13 14 15 16 17 18 19 20 SOURCE: ALEXA, JANUARY 2018. NOTES: ‘TIME’ REPRESENTS TIME SPENT ON SITE PER DAY. ‘PAGES’ REPRESENTS NUMBER OF PAGE VIEWS PER DAY. ALEXA USES A COMBINATION OF AVERAGE DAILY VISITORS AND PAGE VIEWS OVER A ONE-MONTH PERIOD TO CALCULATE ITS RANKING. RANKINGS ON THIS SLIDE ARE BASED ON THE MONTH TO 16 JANUARY 2018. ADVISORY: SOME WEBSITES REFERENCED ON THIS SLIDE MAY CONTAIN ADULT CONTENT, OR CONTENT THAT IS UNSUITABLE FOR THE WORKPLACE. PLEASE USE CAUTION WHEN VISITING UNKNOWN WEBSITES. GOOGLE.COM 7M 32S 8.56 GOOGLE.COM.SL 6M 14S 6.86 YOUTUBE.COM 8M 18S 4.79 YAHOO.COM 4M 02S 3.61 FACEBOOK.COM 10M 21S 4.00 WIKIPEDIA.ORG 4M 16S 3.31 BBC.COM 4M 09S 2.68 LIVE.COM 4M 03S 3.41 CAREERS.SL 5M 30S 3.60 GOAL.COM 4M 12S 2.82 SOFTONIC.COM 2M 21S 2.65 AMAZON.COM 8M 29S 8.62 SAVEFROM.NET 3M 03S 1.32 ZAPMETA.WS 0M 57S 1.53 ASK.COM 1M 59S 1.92 MYWAY.COM 3M 00S 2.58 MICROSOFT.COM 3M 00S 2.50 LINKEDIN.COM 5M 19S 4.19 LIVESCORES.COM 20M 12S 4.33 IQOPTION.COM 1M 25S 1.24
  137. 137. 137 JAN 2018 TOP GOOGLE SEARCH QUERIES IN 2017RANKING OF THE TOP SEARCH TERMS ENTERED INTO GOOGLE’S SEARCH ENGINE THROUGHOUT 2017 # QUERY INDEX 01 02 03 04 05 06 07 08 09 10 # QUERY INDEX 11 12 13 14 15 16 17 18 19 20 SOURCE: GOOGLE TRENDS, JANUARY 2018. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE ‘INDEX’ COLUMN SHOWS RELATIVE VOLUME FOR EACH QUERY COMPARED TO THE SEARCH VOLUME FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY). XSCORES 100 LIVESCORES 78 LIVE 73 SCORES 59 LIVESCORE 50 MERCURY 48 ARSENAL 47 GOAL.COM 43 LIVE SCORES 37 SIERRA LEONE 35 TRANSFER NEWS 30 FOOTBALL 29 XSCORE 28 CHELSEA 27 ARSENAL NEWS 24 BARCELONA 23 MAN UTD 21 MAN UNITED 21 GOAL 20 FACEBOOK 20
  138. 138. 138 TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION JAN 2018 SOCIAL MEDIA USEBASED ON THE MONTHLY ACTIVE USERS REPORTED BY THE MOST ACTIVE SOCIAL MEDIA PLATFORM IN EACH COUNTRY SOURCES: FACEBOOK; TENCENT; VKONTAKTE; KAKAO; NAVER; DING; TECHRASA; SIMILARWEB; KEPIOS ANALYSIS NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 490.0 6% 450.0 6% THOUSAND THOUSAND
  139. 139. 139 TOTAL NUMBER OF MONTHLY ACTIVE FACEBOOK USERS ANNUAL CHANGE IN FACEBOOK USERS vs. JANUARY 2017 PERCENTAGE OF FACEBOOK USERS ACCESSING VIA MOBILE JAN 2018 FACEBOOK USAGE ANALYSISA CLOSER LOOK AT FACEBOOK USE, BROKEN DOWN BY MOBILE USE AND SELF-DECLARED GENDER OF USERS SOURCE: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2018. PERCENTAGE OF FACEBOOK PROFILES DECLARED AS FEMALE PERCENTAGE OF FACEBOOK PROFILES DECLARED AS MALE 490.0 +32% 92% 38% 63% THOUSAND
  140. 140. 140 JAN 2018 AVERAGE FACEBOOK PAGE POST REACH AVERAGE MONTHLY CHANGE IN PAGE LIKES AVERAGE POST REACH vs. PAGE LIKES AVERAGE ORGANIC REACH vs. PAGE LIKES PERCENTAGE OF PAGES USING PAID MEDIA AVERAGE MONTHLY GROWTH IN PAGE LIKES (‘FANS’), AVERAGE REACH OF PAGE POSTS vs. PAGE LIKES, AND PAID MEDIA AVERAGE PAID REACH vs. TOTAL REACH SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: REACH FIGURES COMPARE THE NUMBER OF TIMES THAT A POST WAS SERVED IN USERS’ NEWSFEEDS TO THE TOTAL NUMBER OF PAGE ‘FANS’ (I.E. USERS THAT HAD LIKED THE PAGE) AT THE TIME THAT THE POST WAS PUBLISHED. +0.04% 6.6% 0.2% 14.4% 19.5%
  141. 141. 141 AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE POSTS (ALL TYPES) AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE VIDEO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE PHOTO POSTS AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE LINK POSTS JAN 2018 AVERAGE FACEBOOK ENGAGEMENT RATESTHE NUMBER OF PEOPLE WHO ENGAGE WITH A FACEBOOK PAGE’S POSTS vs. THE NUMBER OF PEOPLE THAT THOSE POSTS REACH AVERAGE ENGAGEMENT RATE FOR FACEBOOK PAGE STATUS POSTS SOURCE: LOCOWISE, JANUARY 2018. DATA REPRESENTS AVERAGE FIGURES FOR FULL-YEAR 2017. NOTE: ENGAGEMENT RATES COMPARE THE NUMBER OF PEOPLE WHO INTERACTED WITH A POST TO THE TOTAL NUMBER OF UNIQUE USERS TO WHOM THAT POST WAS SERVED, REGARDLESS OF WHETHER THOSE USERS WERE FANS OF THE PAGE AT THAT TIME. 4.85% 5.13% 3.83% 2.99% 2.84%
  142. 142. 142 TOTAL NUMBER OF MONTHLY ACTIVE INSTAGRAM USERS ACTIVE INSTAGRAM USERS AS A PERCENTAGE OF TOTAL POPULATION FEMALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS MALE USERS AS A PERCENTAGE OF ALL ACTIVE INSTAGRAM USERS JAN 2018 INSTAGRAM USAGE ANALYSISAN OVERVIEW OF MONTHLY ACTIVE INSTAGRAM USERS, BROKEN DOWN BY GENDER SOURCE: EXTRAPOLATION OF DATA FROM INSTAGRAM (VIA FACEBOOK), JANUARY 2018. PENETRATION RATES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 43.00 1% 33% 67% THOUSAND
  143. 143. 143 TOTAL NUMBER OF MOBILE CONNECTIONS MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) JAN 2018 MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS (NOTE: NOT UNIQUE INDIVIDUALS) SOURCE: GSMA INTELLIGENCE, Q4 2017. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. 5.85 77% 97% 3% 36% MILLION
  144. 144. 144 OVERALL COUNTRY INDEX SCORE MOBILE NETWORK INFRASTRUCTURE AFFORDABILITY OF DEVICES & SERVICES CONSUMER READINESS JAN 2018 MOBILE CONNECTIVITY INDEXGSMA INTELLIGENCE’S ASSESSMENT OF THE COUNTRY’S KEY ENABLERS AND DRIVERS OF MOBILE CONNECTIVITY AVAILABILITY OF RELEVANT CONTENT & SERVICES OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 OUT OF A MAXIMUM POSSIBLE SCORE OF 100 SOURCE: GSMA INTELLIGENCE, Q4 2017. TO ACCESS THE COMPLETE MOBILE CONNECTIVITY INDEX, VISIT HTTP://WWW.MOBILECONNECTIVITYINDEX.COM/ 34.14 24.46 41.80 38.99 34.08
  145. 145. 145 HAS A BANK ACCOUNT HAS A CREDIT CARD MAKES AND / OR RECEIVES MOBILE PAYMENTS VIA GSMA MAKES ONLINE PURCHASES AND / OR PAYS BILLS ONLINE JAN 2018 FINANCIAL INCLUSION FACTORSPERCENTAGE OF THE POPULATION AGED 15+ THAT REPORTS OWNING OR USING EACH FINANCIAL PRODUCT OR SERVICE PERCENTAGE OF WOMEN WITH A CREDIT CARD PERCENTAGE OF MEN WITH A CREDIT CARD PERCENTAGE OF WOMEN MAKING INTERNET PAYMENTS PERCENTAGE OF MEN MAKING INTERNET PAYMENTS SOURCE: WORLD BANK GLOBAL FINANCIAL INCLUSION DATA (2015). NOTE: FIGURES REPRESENT THE PERCENTAGE OF PEOPLE AGED 15+, NOT TOTAL POPULATION. 16% 0.6% 4% 2% 0.3% 1% 1% 2%
  146. 146. 1 MORE INFORMATION
  147. 147. 2 CLICK THE LINKS BELOW TO READ AND DOWNLOAD THE FULL SET OF 2018 GLOBAL DIGITAL REPORTS, AND ACCESS ADDITIONAL INSIGHTS AND RESOURCES FROM BOTH HOOTSUITE AND WE ARE SOCIAL: CLICK HERE TO ACCESS HOOTSUITE’S RESOURCES CLICK HERE TO ACCESS WE ARE SOCIAL’S RESOURCES
  148. 148. 3 GlobalWebIndex is the leading provider of audience profiling data to agencies, publishers and brands worldwide. Sign up for free: http://www.globalwebindex.net/ SPECIAL THANKS: GLOBALWEBINDEX 90% GLOBAL COVERAGE QUARTERLY DATA COLLECTION ACROSS 42 MARKETS CROSS-DEVICE COVERAGE
  149. 149. 4 GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com SPECIAL THANKS: GSMA INTELLIGENCE
  150. 150. 5 Statista is one of the world’s largest online statistics databases. Its Digital Market Outlook products provide forecasts, detailed market insights, and key indicators on 8 digital verticals including e-commerce, digital media, advertising, and smart home with 33 segments across more than 50 regions and countries. SPECIAL THANKS: STATISTA 78% OF GLOBAL INTERNET POPULATION 50 DIGITAL ECONOMIES 90% OF WORLDWIDE ECONOMIC POWER MORE THAN 30,000 INTERACTIVE STATISTICS Learn more about Statista’s Digital Market Outlook at http://www.statista.com/
  151. 151. 6 SPECIAL THANKS: LOCOWISE Locowise is a social media performance measurement platform that helps agencies to manage clients, produce and prove value, and win new business. CUSTOM REPORT BUILDER WITH OVER 300 METRICS CAMPAIGN ANALYSIS, TRACKING AND REPORTING INSIGHTS FROM ALL YOUR NETWORKS IN ONE PLACE PREDICTIVE METRICS TO DRIVE FUTURE STRATEGY Find out more: https://locowise.com/
  152. 152. 7 SPECIAL THANKS: SIMILARWEB SimilarWeb is the pioneer of market intelligence and the standard for understanding the digital world. SimilarWeb provides granular insights about any website or app across all industries in every region. WEB INTELLIGENCE APP INTELLIGENCE GLOBAL COVERAGE GRANULAR ANALYSIS Find out more: http://similarweb.com/
  153. 153. 8 SPECIAL THANKS: APPANNIE App Annie delivers the most trusted app market data for businesses to succeed in the global app economy. Over 1 million registered members rely on App Annie to better understand the app market, and how to improve user acquisition strategies (paid and ASO), retention, product development to further grow their businesses, and leverage the opportunities around them. Find out more: http://www.appannie.com/ 1 MILLION REGISTERED USERS BEST-IN-CLASS DATA COVERAGE ACROSS 150 COUNTRIES UNPARALLELED SERVICE & SUPPORT
  154. 154. 9 Klear is a big data search engine for influencers. Klear is trusted by the world’s leading brands and agencies to help build, scale, and measure influencer programs. GLOBAL COVERAGE, DOWN TO CITY LEVEL 500 MILLION PROFILES 60,000 INFLUENCE CATEGORIES FULL INFLUENCER CAMPAIGN SOLUTION Find out more: http://klear.com/ SPECIAL THANKS: KLEAR
  155. 155. 10 SPECIAL THANKS We’d also like to offer our thanks to the following data providers for publishing much of the remaining data included in this year’s reports: STATCOUNTERGOOGLE ERICSSONOOKLA Lastly, a big thank you to the The Noun Project, who supply and inspire the icons we use in these reports. ALEXA
  156. 156. 11 POPULATION DATA: United Nations World Population Prospects, 2017 Revision; US Census Bureau (accessed January 2018); United Nations World Urbanization Prospects, 2014 Revision. Literacy rates from UNESCO (accessed January 2018). GDP data from World Bank (accessed January 2018). Median age data from US Census Bureau (accessed January 2018). DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer (accessed January 2018)**. DIGITAL ATTITUDES DATA: GlobalWebIndex (Q2 & Q3 2017)*; Google Consumer Barometer (accessed January 2018)**. INTERNET USER DATA: InternetWorldStats (accessed January 2018); ITU, Individuals Using the Internet, 2016; Eurostat online database, Individuals – internet use (accessed January 2018); CIA World Factbook (accessed January 2018); Northwestern University in Qatar, Media use in the Middle East, 2017 (accessed January 2018); national government and regulatory body websites; government officials cited in reputable media. Mobile internet use data from GlobalWebIndex (Q2 & Q3 2017)* and extrapolation of data from Facebook (January 2018). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex (Q2 & Q3 2017)*. Share of web traffic data from StatCounter (January 2018). Frequency of internet use data from Google Consumer Barometer (accessed January 2018)**. Internet connection speed data from Ookla’s Speed Test (December 2017). Website rankings from SimilarWeb (Q4 2017) and Alexa (December 2017). Google search query rankings from Google Trends (data for 12 months to January 2018). Frequency of use and TV viewing habits from Google Consumer Barometer (accessed January 2018)**. SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user numbers from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snap, as quoted directly in company documents, or as reported by reputable media (all latest data available at time of publishing in January 2018). Time spent on social media from GlobalWebIndex (Q2 & Q3 2017)*. Facebook and Instagram age and gender figures extrapolated from Facebook data (January 2018). Facebook reach and engagement data from Locowise; data represents monthly averages for full-year 2017. MOBILE PHONE USERS, MOBILE CONNECTIONS, AND MOBILE BROADBAND DATA: Latest reported global and national data from GSMA Intelligence (Q4 2017); extrapolated global data from GSMA Intelligence (January 2018); Ericsson Mobility Report (November 2017). Usage data extrapolated from GlobalWebIndex (Q2 & Q3 2017)*; Google Consumer Barometer (accessed January 2018)**. GSMA Intelligence Mobile Connectivity Index (accessed January 2018): http://www.mobileconnectivityindex.com/ Smartphone Life Management Activity data from Google Consumer Barometer (accessed January 2018). Mobile app rankings and app usage insights taken from App Annie’s 2017 Retrospective and Why You Mobile Strategy Needs Apps reports – for more details, visit http://bit.ly/AppAnnie2017. E-COMMERCE DATA: Statista Digital Market Outlook, e-Commerce, e-Travel, and digital media industry reports (accessed January 2018). For more info, visit http://www.statista.com. GlobalWebIndex (Q2 & Q3 2017)*; Google Consumer Barometer (accessed January 2018)**. FINANCIAL INCLUSION DATA: World Bank Global Financial Inclusion (accessed January 2018). NOTES: Some ‘annual growth’ figures are calculated using the data reported in Hootsuite and We Are Social’s Digital in 2017 report: http://bit.ly/GD2017GO. *GlobalWebIndex manages a panel of more than 18 million connected consumers, collecting data every quarter across 40 countries around the world, and representing 90% of the global internet population. Visit http://www.globalwebindex.net for more details. **Google’s Consumer Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, Japan, South Korea, Malaysia, Mexico, Philippines, Vietnam, and the USA, where the sample base is aged 18+. For more details, visit http://www.consumerbarometer.com/. DATA SOURCES USED IN THIS REPORT & NOTES ON METHODOLOGIES

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