2. Red Bull is famed for its public image as well as
the originality and creativity of its marketing campaigns
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3. To launch its new red, blue and silver Red Bull Editions varieties,
the brand needed a social campaign that people would naturally
want to get involved in, not just a run-of-the-mill competition
4. So we created a collaborative, visually-led social campaign:
‘Instagram your Inspiration’
5.
6. We centered the campaign around the distinct colour
of each new Editions can, asking the public to submit
content that inspired them using one of three hashtags
#rededitionplease #silvereditionplease #blueeditionplease
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7. To boost the reach of the campaign we enlisted three
highly influential photographers to create
their own inspirational content
@Mikekus @naomiatkinson @finn
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