Social, Digital & Mobile in The Middle East, North Africa & Turkey

Social, Digital & Mobile in The Middle East, North Africa & Turkey
Title • 1We Are Social DIGITAL LANDSCAPE: MIDDLE EAST, NORTH AFRICA & TURKEY we are social WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
@wearesocialsgWe Are Social COUNTRIES DETAILED IN THIS REPORT 01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN 01! 02! 14! 08! 15! 20! 12! 19! 03! 07! 09! 18! 05! 04!06! 13! 17! 11! 10! 16!
wearesocial.sg • @wearesocialsg • 3We Are Social CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
@wearesocialsg • 4We Are Social GLOBAL & REGIONAL OVERVIEW
@wearesocialsg • 5We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UNIQUE MOBILE USERS MOBILE PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION GLOBAL DIGITAL STATISTICS JUL 2014 7,176,000,000 2,928,000,000 1,972,000,000 RURAL • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence 3,574,000,000 7,124,000,000 52% 48% 41% 27% 50% 99%
@wearesocialsg • 6We Are Social ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014 • Sources: most recent user data in company press releases, correct as at June 2014 SOCIAL NETWORK MESSENGER / CHAT APP BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS 1,280 ! 848 ! 644 ! 500 ! 396 ! 343 ! 300 ! 255 ! 230 ! 220 ! FACEBOOK QQ QZONE WHATSAPP WECHAT GOOGLE+ LINKEDIN TWITTER TUMBLR TENCENT WEIBO
@wearesocialsg • 7We Are Social INTERNET PENETRATION JUL 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats GLOBAL AVERAGE: 41%99%! 97%! 97%! 94%! 81%! 80%! 76%! 64%! 61%! 51%! 46%! 46%! 43%! 41%! 40%! 27%! 26%! 22%! 18%! 17%! 8%! KUWAIT QATAR BAHRAIN UAE LEBANON OMAN ISRAEL SAUDIARABIA MOROCCO JORDAN EGYPT TUNISIA TURKEY GLOBAL PALESTINE IRAN SYRIA LIBYA YEMEN ALGERIA IRAQ
@wearesocialsg • 8We Are Social SHARE OF NET TRAFFIC BY DEVICE JUL 2014 • Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users. 98%! 97%! 97%! 97%! 97%! 97%! 96%! 96%! 95%! 94%! 93%! 92%! 91%! 90%! 90%! 89%! 89%! 89%! 89%! 82%! 81%! 2%! 3%! 3%! 3%! 3%! 3%! 4%! 4%! 5%! 6%! 7%! 8%! 9%! 10%! 10%! 11%! 11%! 11%! 11%! 18%! 19%! ALGERIA EGYPT MOROCCO PALESTINE TUNISIA YEMEN ISRAEL TURKEY SYRIA JORDAN IRAN GLOBAL IRAQ QATAR UAE BAHRAIN LEBANON LIBYA OMAN SAUDIARABIA KUWAIT MOBILE SHARE OF WEB TRAFFIC PC SHARE OF WEB TRAFFIC
@wearesocialsg • 9We Are Social SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, Facebook, Tencent, VKontakte GLOBAL AVERAGE: 27%56%$ 54%$ 51%$ 49%$ 48%$ 48%$ 47%$ 42%$ 42%$ 33%$ 31%$ 30%$ 27%$ 27%$ 23%$ 23%$ 22%$ 18%$ 6%$ N/A$ N/A$ QATAR ISRAEL UAE KUWAIT JORDAN LEBANON TURKEY TUNISIA BAHRAIN PALESTINE SAUDIARABIA LIBYA OMAN GLOBAL EGYPT IRAQ MOROCCO ALGERIA YEMEN IRAN SYRIA
@wearesocialsg • 10We Are Social MOBILE SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, Facebook GLOBAL AVERAGE: 21% 46%! 43%! 42%! 42%! 41%! 36%! 34%! 34%! 29%! 26%! 23%! 22%! 21%! 20%! 17%! 15%! 15%! 9%! 4%! N/A! N/A! QATAR ISRAEL KUWAIT LEBANON UAE JORDAN TURKEY BAHRAIN TUNISIA SAUDIARABIA LIBYA OMAN GLOBAL PALESTINE IRAQ MOROCCO EGYPT ALGERIA YEMEN IRAN SYRIA
@wearesocialsg • 11We Are Social MOBILE SUBSCRIPTION PENETRATION JUL 2014 • Sources: US Census Bureau, GSMA Intelligence GLOBAL AVERAGE: 98%212%! 193%! 188%! 174%! 168%! 163%! 150%! 129%! 127%! 127%! 127%! 115%! 102%! 102%! 98%! 97%! 94%! 85%! 75%! 61%! 55%! KUWAIT BAHRAIN SAUDIARABIA OMAN UAE LIBYA JORDAN MOROCCO IRAN TUNISIA ISRAEL EGYPT IRAQ ALGERIA GLOBAL QATAR LEBANON TURKEY PALESTINE YEMEN SYRIA
@wearesocialsg • 12We Are Social 3G SUBSCRIPTION PENETRATION JUL 2014 • Sources: US Census Bureau, GSMA Intelligence 72%! 61%! 58%! 57%! 56%! 52%! 50%! 46%! 45%! 43%! 34%! 23%! 20%! 17%! 6%! 5%! 3%! N/A! N/A! N/A! ISRAEL TURKEY SAUDIARABIA KUWAIT UAE QATAR LIBYA LEBANON OMAN BAHRAIN JORDAN EGYPT MOROCCO SYRIA TUNISIA YEMEN IRAQ ALGERIA IRAN PALESTINE
@wearesocialsg • 13We Are Social INDIVIDUAL COUNTRY DATA
@wearesocialsg • 14We Are Social ALGERIA
We Are Social @wearesocialsg • 15 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN ALGERIA 38.8 MILLION 6.70 MILLION 7.00 MILLION 39.5 MILLION PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 73%
@wearesocialsg • 16We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 3,400,000 ALGERIA OVERVIEW 38,814,000 6,670,000 7,000,000 39,500,000 RURAL 73% 27% 17% 18% 102% 9%
We Are Social @wearesocialsg • 17 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 6.67 M 17% 98% 2%
We Are Social @wearesocialsg • 18 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 18% 49%3.4 M 9%7.0 M
We Are Social @wearesocialsg • 19 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 39.5 M 91% 9% [ N/A ]
We Are Social @wearesocialsg • 20 BAHRAIN
We Are Social @wearesocialsg • 21 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN BAHRAIN 1.34 MILLION 1.30 MILLION 560 THOUSAND 2.6 MILLION PENETRATION: 97% PENETRATION: 42% PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 89%
We Are Social @wearesocialsg • 22 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 460,000 BAHRAIN OVERVIEW 1,344,000 1,298,000 560,000 2,600,000 RURAL 89% 97% 42% 34% 193% 11%
We Are Social @wearesocialsg • 23 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 1.30M 97% 89% 11%
We Are Social @wearesocialsg • 24 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 42% 82%460 K 34%560 K
We Are Social @wearesocialsg • 25 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 2.6 M 80% 20% 43%
We Are Social @wearesocialsg • 26 EGYPT
We Are Social @wearesocialsg • 27 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN EGYPT 86.9 MILLION 40.3 MILLION 20.0 MILLION 99.6 MILLION PENETRATION: 46% PENETRATION: 23% PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 44%
We Are Social @wearesocialsg • 28 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 12,600,000 EGYPT OVERVIEW 89,985,000 40,312,000 20,000,000 99,600,000 RURAL 44% 56% 46% 23% 15% 115%
We Are Social @wearesocialsg • 32 IRAN
We Are Social @wearesocialsg • 33 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN IRAN 80.8 MILLION 22.2 MILLION [ N/A ] 102.9 MILLION PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 69%
We Are Social @wearesocialsg • 34 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence [ N/A ] IRAN OVERVIEW 80,841,000 22,201,000 [ N/A ] 102,900,000 RURAL 69% 31% 127% [ N/A ] 27% [ N/A ]
We Are Social @wearesocialsg • 36 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 103 M 73% 27% [ N/A ]
We Are Social @wearesocialsg • 37 IRAQ
We Are Social @wearesocialsg • 38 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN IRAQ 32.6 MILLION 2.71 MILLION 7.40 MILLION 33.3 MILLION PENETRATION: 8% PENETRATION: 23% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 67%
We Are Social @wearesocialsg • 39 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 5,600,000 IRAQ OVERVIEW 32,586,000 2,798,000 7,400,000 33,300,000 RURAL 67% 33% 23% 17% 102% 8%
We Are Social @wearesocialsg • 43 ISRAEL
We Are Social @wearesocialsg • 44 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN ISRAEL 7.82 MILLION 5.93 MILLION 4.20 MILLION 9.90 MILLION PENETRATION: 76% PENETRATION: 54% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 92%
We Are Social @wearesocialsg • 45 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 3,400,000 ISRAEL OVERVIEW 7,822,000 5,929,000 4,200,000 9,900,000 RURAL 92% 76% 54% 43% 127% 8%
We Are Social @wearesocialsg • 49 SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE SMARTPHONE USE • Source: Google’s “Our Mobile Planet” Report JUL 2014 57% 95% 78% 31%
We Are Social @wearesocialsg • 50 JORDAN
We Are Social @wearesocialsg • 51 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN JORDAN 6.60 MILLION 3.38 MILLION 3.20 MILLION 9.90 MILLION PENETRATION: 51% PENETRATION: 48% PENETRATION: 150% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 83%
We Are Social @wearesocialsg • 52 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 2,400,000 JORDAN OVERVIEW 6,600,000 3,380,000 3,200,000 9,900,000 RURAL 83% 17% 51% 48% 36% 150%
We Are Social @wearesocialsg • 56 KUWAIT
We Are Social @wearesocialsg • 57 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN KUWAIT 3.07 MILLION 3.02 MILLION 1.50 MILLION 6.50 MILLION PENETRATION: 99% PENETRATION: 49% PENETRATION: 212% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 98%
We Are Social @wearesocialsg • 58 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,280,000 KUWAIT OVERVIEW 3,066,000 3,022,000 1,500,000 6,500,000 RURAL 98% 99% 49% 42% 212% % 2%
We Are Social @wearesocialsg • 59 TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 # INTERNET USE • Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users 3.02M 99% 81% 19%
We Are Social @wearesocialsg • 62 LEBANON
We Are Social @wearesocialsg • 63 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN LEBANON 4.14 MILLION 3.34 MILLION 2.00 MILLION 3.90 MILLION PENETRATION: 81% PENETRATION: 48% PENETRATION: 94% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 87%
We Are Social @wearesocialsg • 64 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,720,000 LEBANON OVERVIEW 4,137,000 3,337,000 2,000,000 3,900,000 RURAL 87% 81% 48% 42% 94% 13%
We Are Social @wearesocialsg • 68 LIBYA
We Are Social @wearesocialsg • 69 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN LIBYA 6.24 MILLION 1.36 MILLION 1.86 MILLION 10.2 MILLION PENETRATION: 22% PENETRATION: 30% PENETRATION: 163% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 78%
We Are Social @wearesocialsg • 70 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,440,000 LIBYA OVERVIEW 6,244,000 1,362,000 1,860,000 10,200,000 RURAL 78% 22% 22% 30% 23% 163%
We Are Social @wearesocialsg • 74 MOROCCO
We Are Social @wearesocialsg • 75 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN MOROCCO 33.0 MILLION 20.2 MILLION 7.40 MILLION 42.4 MILLION PENETRATION: 61% PENETRATION: 22% PENETRATION: 129% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 57%
We Are Social @wearesocialsg • 76 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 5,000,000 MOROCCO OVERVIEW 32,987,000 20,207,000 7,400,000 42,400,000 RURAL 57% 43% 61% 22% 15% 129%
We Are Social @wearesocialsg • 80 OMAN
We Are Social @wearesocialsg • 81 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN OMAN 3.22 MILLION 2.58 MILLION 860 THOUSAND 5.60 MILLION PENETRATION: 80% PENETRATION: 27% PENETRATION: 174% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 73%
We Are Social @wearesocialsg • 82 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 720,000 OMAN OVERVIEW 3,220,000 2,584,000 860,000 5,600,000 RURAL 73% 27% 80% 27% 22% 174%
We Are Social @wearesocialsg • 84 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 27% 84%720K 22%860 K
We Are Social @wearesocialsg • 86 PALESTINE
We Are Social @wearesocialsg • 87 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN PALESTINE 4.42 MILLION 1.78 MILLION 1.48 MILLION 3.30 MILLION PENETRATION: 40% PENETRATION: 33% PENETRATION: 75% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 74%
We Are Social @wearesocialsg • 88 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 900,000 PALESTINE OVERVIEW 4,421,000 1,780,000 1,480,000 3,300,000 RURAL 74% 26% 40% 33% 20% 75%
We Are Social @wearesocialsg • 90 JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE • Sources: US Census Bureau, United Nations, Facebook 33% 61%900 K 20%1.48 M
We Are Social @wearesocialsg • 91 TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE • Sources: US Census Bureau, United Nations, GSMA Intelligence 3.30 M 90% 10% [ N/A ]
We Are Social @wearesocialsg • 92 QATAR
We Are Social @wearesocialsg • 93 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN QATAR 2.27 MILLION 2.19 MILLION 1.26 MILLION 2.20 MILLION PENETRATION: 97% PENETRATION: 56% PENETRATION: 97% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 99%
We Are Social @wearesocialsg • 94 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,040,000 QATAR OVERVIEW 2,268,000 2,192,000 1,260,000 2,200,000 RURAL 99% 97% 56% 46% 97% 1%
We Are Social @wearesocialsg • 98 SAUDI ARABIA
We Are Social @wearesocialsg • 99 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN SAUDI ARABIA 27.3 MILLION 17.4 MILLION 8.60 MILLION 51.3 MILLION PENETRATION: 64% PENETRATION: 31% PENETRATION: 188% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 82%
We Are Social @wearesocialsg • 100 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 7,000,000 SAUDI ARABIA OVERVIEW 27,346,000 17,397,000 8,600,000 51,300,000 RURAL 82% 18% 64% 31% 26% 188%
We Are Social @wearesocialsg • 102 AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUL 2014 TIME SPENT ONLINE • Sources: US Census Bureau, GlobalWebIndex 4H 07M 3H 33M 3H 14M
We Are Social @wearesocialsg • 104 JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 39%! 31%! 25%! 18%! 10%! 88%! 81%! 78%! 47%! 31%! FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
We Are Social @wearesocialsg • 107 JUL 2014 PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ • Sources: US Census Bureau, GlobalWebIndex 60% 15%32% 12%33%
We Are Social @wearesocialsg • 108 SYRIA
We Are Social @wearesocialsg • 109 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN SYRIA 22.6 MILLION 5.86 MILLION [ N/A ] 12.5 MILLION PENETRATION: 26% PENETRATION: 55% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 56%
We Are Social @wearesocialsg • 110 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence [ N/A ] SYRIA OVERVIEW 22,598,000 5,861,000 [ N/A ] 12,500,000 RURAL 56% 44% 26% 55% [ N/A ] [ N/A ]
We Are Social @wearesocialsg • 113 TUNISIA
We Are Social @wearesocialsg • 114 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN TUNISIA 10.9 MILLION 5.05 MILLION 4.60 MILLION 13.9 MILLION PENETRATION: 46% PENETRATION: 42% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 66%
We Are Social @wearesocialsg • 115 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 3,200,000 TUNISIA OVERVIEW 10,938,000 5,054,000 4,600,000 13,900,000 RURAL 66% 34% 46% 42% 29% 127%
We Are Social @wearesocialsg • 119 TURKEY
We Are Social @wearesocialsg • 120 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN TURKEY 81.6 MILLION 35.4 MILLION 38.0 MILLION 69.4 MILLION PENETRATION: 43% PENETRATION: 47% PENETRATION: 85% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 72%
We Are Social @wearesocialsg • 121 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 28,000,000 TURKEY OVERVIEW 81,619,000 35,359,000 38,000,000 69,400,000 RURAL 72% 28% 43% 47% 34% 85%
We Are Social @wearesocialsg • 125 JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 58%! 35%! 29%! 15%! 10%! 94%! 72%! 75%! 34%! 34%! FACEBOOK TWITTER GOOGLE+ INSTAGRAM LINKEDIN
We Are Social @wearesocialsg • 129 UNITED ARAB EMIRATES
We Are Social @wearesocialsg • 130 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN THE UAE 9.35 MILLION 8.81 MILLION 4.80 MILLION 15.7 MILLION PENETRATION: 94% PENETRATION: 51% PENETRATION: 168% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 84%
We Are Social @wearesocialsg • 131 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 3,800,000 UAE OVERVIEW 9,346,000 8,807,000 4,800,000 15,700,000 RURAL 84% 16% 94% 51% 41% 168%
We Are Social @wearesocialsg • 135 JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX • Source: GlobalWebIndex 46%! 26%! 23%! 19%! 14%! 92%! 76%! 67%! 55%! 36%! FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
We Are Social @wearesocialsg • 139 YEMEN
We Are Social @wearesocialsg • 140 TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence JUL 2014 DIGITAL IN YEMEN 26.1 MILLION 4.78 MILLION 1.56 MILLION 15.9 MILLION PENETRATION: 18% PENETRATION: 6% PENETRATION: 61% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 32%
We Are Social @wearesocialsg • 141 ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 • Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence 1,100,000 YEMEN OVERVIEW 26,053,000 4,778,000 1,560,000 15,900,000 RURAL 32% 68% 18% 61% 6% 4%
wearesocial.sg • @wearesocialsg • 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 231We Are Social @WEARESOCIAL LETSTALK@WEARESOCIAL.COM +1 646 476 2893 HTTP://WEARESOCIAL.COM UNITED STATES @WEARESOCIALBR FALECOMAGENTE@WEARESOCIAL.COM.BR +55 11 3032 7086 HTTP://WEARESOCIAL.COM.BR BRAZIL @WEARESOCIAL TALKTOUS@WEARESOCIAL.NET +44 (0)20 3195 1700 HTTP://WEARESOCIAL.NET UNITED KINGDOM @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG SINGAPORE GET IN TOUCH WITH OUR TEAMS:
wearesocial.sg • @wearesocialsg • 232We Are Social @WEARESOCIALIT PARLACONNOI@WEARESOCIAL.IT +39 (0)2 3655 1868 HTTP://WEARESOCIAL.IT ITALY @WEARESOCIALAU LETS.CHAT@WEARESOCIAL.COM.AU +61 (02) 9046 3700 HTTP://WEARESOCIAL.COM.AU AUSTRALIA @WEARESOCIALFR CONVERSATION@WEARESOCIAL.FR +33 (0)1 73 00 32 70 HTTP://WEARESOCIAL.FR PARIS @WEARESOCIALDE SPRICHMITUNS@WEARESOCIAL.DE +49 (0)89 8099 110 20 HTTP://WEARESOCIAL.DE MUNICH GET IN TOUCH WITH OUR TEAMS:
Making Friends & Inﬂuencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
wearesocial.sg • @wearesocialsg • 233We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG

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