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7 MISTAKES THAT WILL KILL
YOUR ECOMMERCE BUSINESS
By WebAlive
1. CHOOSINGTHE WRONG PLATFORM
The Ecommerce platform market isn’t a tiny one,
there are literally hundreds of options available.To
find out the right one, consider the following things
– your product type (digital/physical), stock size,
payment method, self-hosted or hosted, payment
plan, etc.
2. NOT HAVING RESPONSIVE WEBSITE
"Statistics show that more and more people are
doing their research and shopping on mobile
devices. In fact, 57% of consumers will not
recommend a business with a poorly designed
mobile site," says Chris Belew, CEO,Apptive.
3. NOT MAKING SUREYOURWEBSITE IS SECURE
25% users stopped an online purchase because of
website security concerns.When it comes to
ecommerce security, the strongest method is SSL
using public key encryption. Make sure to display
the SSL and any other security capabilities on the
shopping cart and check-out pages.
4. BAD OR NO SEARCH CAPABILITY
"Customers who use on-site search to find products
are more than three times more likely to convert
than customers who don't," says Andy Eades,
ecommerce consultant. Review your existing search
option and speak with your developers about how
you can implement a better search solution.
5. POOR IMAGES
A case study fromVisualWebsite Optimizer showcased that product with large images and product
description viewable on mouse resulted in a straight 9.46% increase in sales. It's important to show
multiple angles, and if the options change the appearance, such as the color, multiple options. Also make
sure the photo is big enough to zoom in on, especially with a smartphone.
6. NOT HAVING UNIQUE PRODUCT DESCRIPTION
Most of the ecommerce retailers copy product
description from the manufacturer website which is
consider one of the biggest mistakes. Adding unique
product description not only help you stand apart
from the competition, but also boost your ranking.
7. LACK OF SHIPPING &WARRANTY INFORMATION
22% of cart abandonments happen due to lack of shipping
and warranty information.Therefore, it’s essential to
provide detailed information which will be well understood
by the visitors. It is also important for you to offer multiple
shipping options as some might expect an overnight
delivery, whereas some might rather opt for a cost-effective
option.
BROUGHTTOYOU BY WWW.WEBALIVE.COM.AU
Sources:
https://www.webalive.com.au/7-mistakes-that-will-kill-your-ecommerce-business/

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7 Mistakes That Will Kill Your Ecommerce Business by WebAlive

  • 1. 7 MISTAKES THAT WILL KILL YOUR ECOMMERCE BUSINESS By WebAlive
  • 2. 1. CHOOSINGTHE WRONG PLATFORM The Ecommerce platform market isn’t a tiny one, there are literally hundreds of options available.To find out the right one, consider the following things – your product type (digital/physical), stock size, payment method, self-hosted or hosted, payment plan, etc.
  • 3. 2. NOT HAVING RESPONSIVE WEBSITE "Statistics show that more and more people are doing their research and shopping on mobile devices. In fact, 57% of consumers will not recommend a business with a poorly designed mobile site," says Chris Belew, CEO,Apptive.
  • 4. 3. NOT MAKING SUREYOURWEBSITE IS SECURE 25% users stopped an online purchase because of website security concerns.When it comes to ecommerce security, the strongest method is SSL using public key encryption. Make sure to display the SSL and any other security capabilities on the shopping cart and check-out pages.
  • 5. 4. BAD OR NO SEARCH CAPABILITY "Customers who use on-site search to find products are more than three times more likely to convert than customers who don't," says Andy Eades, ecommerce consultant. Review your existing search option and speak with your developers about how you can implement a better search solution.
  • 6. 5. POOR IMAGES A case study fromVisualWebsite Optimizer showcased that product with large images and product description viewable on mouse resulted in a straight 9.46% increase in sales. It's important to show multiple angles, and if the options change the appearance, such as the color, multiple options. Also make sure the photo is big enough to zoom in on, especially with a smartphone.
  • 7. 6. NOT HAVING UNIQUE PRODUCT DESCRIPTION Most of the ecommerce retailers copy product description from the manufacturer website which is consider one of the biggest mistakes. Adding unique product description not only help you stand apart from the competition, but also boost your ranking.
  • 8. 7. LACK OF SHIPPING &WARRANTY INFORMATION 22% of cart abandonments happen due to lack of shipping and warranty information.Therefore, it’s essential to provide detailed information which will be well understood by the visitors. It is also important for you to offer multiple shipping options as some might expect an overnight delivery, whereas some might rather opt for a cost-effective option.