The document discusses the use of social media for businesses. It outlines some common concerns executives have expressed about social media, such as losing control of their brand and employees wasting time. However, these same concerns were previously raised about email. The document then provides an overview of various social media platforms like Facebook, Twitter, YouTube, and Second Life and how businesses can utilize them to engage with customers, build their brand, and market their services. It emphasizes the importance of setting goals and metrics to measure the success of social media campaigns.

1. Introduction to Social Media The Vermont Council June 10, 2009 Bill Balderaz Webbed Marketing www.webbedmarketing.com Twitter: @bbalderaz

10. Source: Tony O’Driscoll

16. What is a Social Network?

18. Why Social Media Matters in Healthcare

19. Another Reason Why Social Networks Matter

21. You’re Creating Content

22. Google Trends – Tracking Search Patterns

23. You’re Creating Content

25. Social Networks

26. Mental and Behavioral Health Social Networks More than 1,200 active members

27. Mental and Behavioral Health Social Networks

28. Facebook

32. Facebook Search

33. Facebook Profile Search

34. “ Behavioral Health” on Facebook

35. “ Behavioral Health” on Facebook

36. A Facebook Group

37. A Facebook Fan Page

38. What is the difference between groups & fan pages?

39. Facebook Pages vs Groups

40. Twitter

43. Twitter

44. Twitter

45. Twitter

47. Advanced Search in Twitter

48. YouTube

50. YouTube Tens of thousands of views!

53. YouTube Thousands of videos about “mental and behavioral health”

54. YouTube Nearly 30,000 views!

56. Second Life

61. Second Life

63. Planning a Social Media Campaign

68. Word of Mouth / Social Media Case Study Shizuka Spa – aka “The Bird Poop Facial”

74. SEO Press Release

75. SEO Press Release 1,250 Pickups

76. SEO Press Release 221,000 Results

80. Blogger Outreach 1,513 Posts

81. Blogger Outreach

88. Web Results Ice Rocket web results were at 3,960 at the beginning of May and are now up to 20,700

89. The “We Know It Works”