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Social Media Training for The Vermont Council

  1. Introduction to Social Media The Vermont Council June 10, 2009 Bill Balderaz Webbed Marketing www.webbedmarketing.com Twitter: @bbalderaz
  2. Source: Tony O’Driscoll
  3. What is a Social Network?
  4. Why Social Media Matters in Healthcare
  5. Another Reason Why Social Networks Matter
  6.  
  7. You’re Creating Content
  8. Google Trends – Tracking Search Patterns
  9. You’re Creating Content
  10. Social Networks
  11. Mental and Behavioral Health Social Networks More than 1,200 active members
  12. Mental and Behavioral Health Social Networks
  13. Facebook
  14. Facebook Search
  15. Facebook Profile Search
  16. “ Behavioral Health” on Facebook
  17. “ Behavioral Health” on Facebook
  18. A Facebook Group
  19. A Facebook Fan Page
  20. What is the difference between groups & fan pages?
  21. Facebook Pages vs Groups
  22. Twitter
  23. Twitter
  24. Twitter
  25. Twitter
  26. Advanced Search in Twitter
  27. YouTube
  28. YouTube Tens of thousands of views!
  29.  
  30. YouTube Thousands of videos about “mental and behavioral health”
  31. YouTube Nearly 30,000 views!
  32. Second Life
  33. Second Life
  34. Planning a Social Media Campaign
  35. Word of Mouth / Social Media Case Study Shizuka Spa – aka “The Bird Poop Facial”
  36. SEO Press Release
  37. SEO Press Release 1,250 Pickups
  38. SEO Press Release 221,000 Results
  39. Blogger Outreach 1,513 Posts
  40. Blogger Outreach
  41. Web Results Ice Rocket web results were at 3,960 at the beginning of May and are now up to 20,700
  42. The “We Know It Works”
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