Define your strategy on the social media, how to follow them up and determine the KPI's

1. SOCIAL MEDIA
STRATEGY
HUBERTVAN DEVYVER
WEBCOM 2.0, BRUXELLES

2. SUMMARY
• Social Media Planning & Strategy
• The Social Media listening phase
• Selecting your social media engagement channels
• From strategy to action
• Monitoring and analysis
• Organising for social media success

3. PRESENTATION
HUBERTVAN DEVYVER
• Phones
• Interactivity
TIMING
• Training
• 9:00 – 17:00
• Breaks
• 10:30
• 12:30 – 13:30
• 15:00
HOUSE RULES
• Over 15 years of training experience
• Community manager

4. SOCIAL MEDIA PLANNING & STRATEGY
• Social media and the network economy
• Articulating a social media vision and roadmap
• Defining social media objectives and KPI’s

5. THE SOCIAL MEDIA LISTENING PHASE
• What is social media listening and why is it important ?
• What is the conversation around your brand or organization about ?
• Understanding social media audiences and drivers
• Understanding the social media environment of your competitors
Voir:
http://www.socialbakers.com/statistics/facebook/

6. EXERCISE
• Check what is told about your company on Google, Omgili,Webmii
• Create some alerts with Google Alerts,Talkwalker alerts
• Check with
• Rankur (14 days free trial)
• Nothing to Hide
• Mention
• Netvibes

7. INTERESTED?
• If you are interested by this training, please contact us here:
• E-mail: webcomunication2.0@gmail.com
• Twitter: @webcom20

8. SELECTINGYOUR SOCIAL MEDIA ENGAGEMENT
CHANNELS
• Facebook
• Twitter
• YouTube
• Linkedin
• Pinterest
• Yammer
• Other social media platforms (Instagram, Scoopit, Foursquare, Slideshare …)

9. EXERCISE
• Select the social media most appropriate to your company
• Set objectives for each media with a yearly timeplan and , 3 yearstimeplan

10. FROM STRATEGY TO ACTION
• The do’s and don’ts of participating in social media conversations
• Defining your content plan and calendar
• Integrating social media channels
• Answering to social media conversations

11. INTERESTED?
• If you are interested by this training, please contact us here:
• E-mail: webcomunication2.0@gmail.com
• Twitter: @webcom20

12. MONITORING AND ANALYSIS
• How to monitor social media engagement and strategic success
• Web analytics tools
• Social media monitoring tools
• Platform specific analytical tools

13. ORGANISING FOR SOCIAL MEDIA SUCCESS
• Social media governance and control
• Social media policy
• Social media code of conduct