This is a powerpoint presentation for a seminar given to a group of local Kansas City area small business owners. It covers search engine optimization, internet marketing, social media marketing and SEO-friendly web design. Visit: www.kansas-city-website-design.com

1. Phil Singleton
Kansas City Website Design, Owner
Established 2006
Over 100 websites
Over 30 current SEO clients
www.kansas-city-website-design.com
Kansas City SEO | Web Design Clients
 ABC Seamless Siding
 Bob Hamilton Plumbing
 Builders Overhead Door
 Mid America Coach
 Unique Epoxy Designs
 Briggs Turf Farm
 Brogans Home Painting
 Lightning Landscape
 Highland Park Builders
 Arrow Foundation Repair

2. Statistics
 97% of Consumers use the Internet to search for local
products and service
 Organic SEO = 85% of Google searches
 Only 15% of Google searchers click pay-per-click
advertisements (aka PPC / Adwords)
– Yet, Google is a $260B company, 4-5x bigger than Facebook
 Social Media: great for demand creation, important for SEO
 Organic SEO: great for capturing existing demand
– Google & Review sites drive purchase decisions
– First page rankers are perceived as market leaders
– http://www.kansas-city-website-design.com/seo/

3. Pay-Per-Click

4. KC Roofing Search Data
Keyword Competition Monthly Searches
kansas city roofing 0.86 6600
roofing kansas city
roofing in kansas city
roofing companies in kansas city 0.86 1600
kansas city roofing companies
roofing companies kansas city
roofing contractors kansas city 0.86 1300
roofing contractors in kansas city
kansas city roofing contractors
kansas city roofing company 0.87 1000
roofing company kansas city
roofing kansas city mo
roofing contractor kansas city 0.85 880
kansas city roofers 0.9 720
roofers kansas city
roofers in kansas city
overland park roofing 0.92 590
olathe roofing 0.81 590
lees summit roofing 0.79 590
roofing overland park 0.92 590
commercial roofing kansas city 0.99 260
kansas city commercial roofing
roofing supply kansas city 0.69 170
roofing supplies kansas city 0.78 140
overland park roofers 0.97 110
metal roofing kansas city 0.97 110
olathe roofers 0.92 73

6. Organic SEO
ON Page SEO (your website)
SEO friendly coding
SEO friendly layout
Enough text
Optimized text
Page to page linking
Social media integration (twitter feed, facebook feed, links)
Blog with frequent blog posts
Videos
Avoid over-optimization

7. Organic SEO
OFF Page SEO – Backlinks
 Reciprocal Links
 High Quality Local Directories (about 100 or so)
 Review sites
 Forum posts
 Organizations
 Social media
 Likes, pins and pluses
 Links from social media pages
 Content distribution
 Micro sites & mini sites
 Press Releases
 Article Submissions
 Guest Blogging
 Quality and relevance vs Quantity

8. Review Sites

9. Social Media – Must Haves
 Facebook
– FB page likes are not the same as FB website likes
– Important ranking factor for SEO
– Generates referrals, word-of-mouth advertising
– Pattern: hear about it on FB, check Google & reviews
 Google Plus
– May be most important in terms of SEO
– Shift from Google Places to G+ page
– Center of Google review strategy
 Twitter
– Better for SEO
– Can be good for specials and promotional offers
 Pinterest
– Good for SEO
 LinkedIN
– Good for SEO
 YouTube
– Really good for SEO
– YT is the worlds 2nd
largest search engine

10. Great Tools & Sites
 Google
– Webmaster Tools; Google Analytics; Adwords
 Crowdspring.com & 99designs.com
– Logos, graphics, web design (not coding)
 eReleases.com
– National press release, generates backlinks
 HostGator.com
– $5/mo hosting, SEO friendly, excellent support, 100% wind
powered
 WordPress
– Free open source content management system
 SucuriLive.com
– $89/yr web security, worth every penny

11. SEO Outsourcing? Tips:
 DIY SEO: can do in house. Time consuming and gets more
complex every year
 Avoid national, offshore or remote freelancers
 Hire Local
 Avoid SEO guarantees
 Never fall for free hosting or domains
 Check company rankings
 Check client’s rankings
 Confirm no bait and switch
 Focus on results shopping
 Most sites need a new design or re-design
 Negotiate “no down payment”
 SEO should be monthly (no contracts)
 Should always be cancelable at any time

12. www.kansas-city-website-design.com
913-674-0322