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Five things I know about running a digital agency
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Presented by Rob Bare at Brisbane What Do You Know, August 30 2012.
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Five things I know about running a digital agency
1.
FIVE THINGS I KNOW
ABOUT RUNNING A DIGITAL AGENCY
2.
0001 GOOD PEOPLE
3.
hire nice people,
they are more fun to work with and generally better team players.
4.
5.
hire smart, highly
skilled people that like solving problems.
6.
7.
hire inspired people
that are somewhat perfectionists.
8.
9.
10.
hire people who
love learning.
11.
12.
13.
hire people with
a sense of humour ... it matters.
14.
15.
16.
0010 CONSTANT LEARNING
17.
keep learning, or
die. metaphorically speaking of course.
18.
professional development time
is just as important as client work.
19.
20.
industry events like
this are really important for all team members.
21.
22.
provide and share
books, industry journals, websites and other quality resources.
23.
24.
organise internal training
days for outside specialists to come in or for cross pollination between diciplines.
25.
26.
0011 BETTER OR BEST
27.
make every project
your best.
28.
be firm with
clients that want to make your work suck.
29.
30.
you’re only as
good as your latest work, as far as the market is concerned.
31.
32.
take the kaizen
approach.
33.
34.
35.
36.
if it’s your
best, be proud of your work, whatever stage you’re at.
37.
0100 TELL YOUR STORY
38.
enter awards, it’s
good for morale even if you don’t win.
39.
40.
send out press
releases when you have a story to tell, don’t be shy.
41.
42.
attend industry events
locally or globally, whether you’re a guest or speaker. connections matter.
43.
44.
rank well, post
often, get social ... and all that shit you already know!
45.
0101 KEEP THE FUN
46.
although they call
it ‘work’, remember to have fun.
47.
48.
49.
record and post
the fun times, it’ll remind you it’s not all bad when you’re working your arse off.
50.
51.
make your own
fun. no one will make it for you.
52.
53.
54.
55.
make your place
of work as fun as possible.
56.
57.
58.
59.
play drives creativity
and gives you energy to work, so it’s important!
60.
61.
62.
THANKS WWW.RANDB.COM.AU
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