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Blog As A Powerful Content Marketing Strategy

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Richard Ferguson
Richard Ferguson

Blogs as a powerful content marketing strategy. Introduces the content marketing revolution and how to use Blogs properly to adapt to the changing buyer behaviour of online visitors.

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As a Powerful Content Marketing Strategy By Richard Ferguson 29 th September 2009 BLOGS
What do all these things have in common ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
They are content marketing tools ,[object Object],[object Object],[object Object],[object Object]
What is content marketing ? Its about sharing information in a non-threatening way that enables people to make better buying decisions. Its about making your potential buyer more intelligent, positioning you as the expert, building trust and credibility so its easy for them to buy from you. Instead of writing copy to sell your products and service you now have to write content that teaches and influences. Difference between Content Marketing & Social Media is like difference between marketing and media.
Why Should You Care ? ,[object Object],[object Object],[object Object],[object Object]
No longer just the “younger” generation ,[object Object],[object Object],[object Object],[object Object],[object Object],www.theboomerblog.com
What's so good about a BLOG ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Difference between Website & Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why blogs get abandoned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Keys to a Successful Business Blog ( www.writingontheweb.com by Patsi Krakoff) ,[object Object],[object Object],[object Object],[object Object]
1. Content – the four E's ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Outreach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One way to find them ... www.google.com/alerts Twitter Search is another http://search.twitter.com/
Google Alert email eg.
www.writingontheweb.com - her material used in this preso 3. DESIGN
www.junta42.com - great reference website !
www.e-nova.net.au (Adelaide Guy ! - check him out Its a good read )
4. Action : Ask Readers ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A Successful Blog Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some options if you like what you have seen and heard .... ,[object Object],[object Object],Visit www.webenhancer.com.au
If you want to do it yourself http://www.problogger.net @$19.95 www.wordpress.com - its free
If you want someone to set it all up for you ....... Ph : 0431 732 112 – Richard Ferguson Examples Starter - http://skincare4antiageing.wordpress.com/ Social Power - http://getitdunn.wordpress.com/ Pro - http://juicycustomwebsites.com/
Thank You www.twitter.com/webenhancer

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Blog As A Powerful Content Marketing Strategy

  • 1. As a Powerful Content Marketing Strategy By Richard Ferguson 29 th September 2009 BLOGS
  • 2.
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  • 4. What is content marketing ? Its about sharing information in a non-threatening way that enables people to make better buying decisions. Its about making your potential buyer more intelligent, positioning you as the expert, building trust and credibility so its easy for them to buy from you. Instead of writing copy to sell your products and service you now have to write content that teaches and influences. Difference between Content Marketing & Social Media is like difference between marketing and media.
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  • 14. One way to find them ... www.google.com/alerts Twitter Search is another http://search.twitter.com/
  • 16. www.writingontheweb.com - her material used in this preso 3. DESIGN
  • 17. www.junta42.com - great reference website !
  • 18. www.e-nova.net.au (Adelaide Guy ! - check him out Its a good read )
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  • 22. If you want to do it yourself http://www.problogger.net @$19.95 www.wordpress.com - its free
  • 23. If you want someone to set it all up for you ....... Ph : 0431 732 112 – Richard Ferguson Examples Starter - http://skincare4antiageing.wordpress.com/ Social Power - http://getitdunn.wordpress.com/ Pro - http://juicycustomwebsites.com/