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Entrepreneurship 101!
!
Presented by Dr. Tony Redpath, Vice
President, Partner Programs and Allyson
Hewitt, Director, Social Entrepreneurship
and Director, SiG@MaRS!
!
October 2011!
¨  Insert text for bullet #1!
¨  Insert text for bullet #2!
¨  Insert text for bullet #3!
    –  Insert text for sub bullet A!
    –  Insert text for sub bullet B!

¨  Insert text for bullet #4!
                                       Picture with inset white frame &
                                              shadow on image!




                                                                          Pg 3!
Memory at Work


   ¨  Why do I want to start this business?!
      –  What is my motivation!

   ¨  What resources do I need?!
      –  Basement or corporate office!
      –  Shared spaces/ incubators!

   ¨  How do I fit into the rest of the world?!
      –  Is my product and/or services unique?!
      –  Have others tried this before?!

   ¨  What is my business model?!
      –  For profit!
      –  Not-for-profit!
      –  Co-operative!
      –  Hybrid!
                                                  Pg 4!
Target	
  Zone	
  


Grant	
  Funded	
                Revenue	
  	
  	
  	
  	
  	
                                                        Social	
  
                                                                      Social	
  Ventures	
                                                     Tradi;onal	
  
 Non-­‐Profit	
               Genera;ng	
  NFP	
                                                                      Purpose	
  
                                                                      (B	
  Corps	
  –	
  L3C)	
                                                Business	
  
  (Charity)	
               (Social	
  Enterprise)	
                                                                 Business	
  



                                                                   Co-­‐opera3ve	
  Structure	
  
              Social	
  (Charitable)	
                                                                                     Financial	
  (Commercial)	
  
                                                                             RETURN


                                                                                                                                                                Pg 5!
Memory at Work

  CONSULTING!

   ¨  Key Characteristics!
      –  Multiple participants, diverse focus, variable size, leverage core assets to
         provide access to market and advice!

   ¨  Examples!
      –  Hatch Associates/ Professional Consulting Firms!
      –  Aperio/ Venture Deli!

   ¨  Benefits & Risks of Model!
      –  Low capital costs and minimal input!
      –  Liability insurance, lack of support!




                                                                                        Pg 6!
Memory at Work

  SERVICES!




                 Pg 7!
Memory at Work

  SERVICES!

    ¨  Key Characteristics!
       –  Speciality business serving existing businesses!

    ¨  Examples!




    ¨  Benefits & Risks of Model!
       –  Online software as a service!
       –  Capital costs can be high; labs services, servers!
                                                               Pg 8!
Memory at Work

                 Advise.
                 Convene.
                 Accelerate.




                 Do
                 good-
                 er




                                                         Photo: Chris Chapman
                 This is John Mighton of JUMP Math.
                 We worked together to take his
                 innovative venture to the next level.
                 Do good better.
                 This is SiG@MaRS.


                 marsdd.com/sig




                                                                                Pg 9!
Memory at Work

  PRODUCTS!




                 Pg 10!
Memory at Work

  PRODUCTS!

   ¨  Key Characteristics!
       –  Tangible offering (pharmaceutical compound, medical device, consumer
          product)!

   ¨  Examples!


   !
   ¨  Benefits & Risks of Model!
       –  High development costs; market traction!
       –  Production costs high, outsource?!
       –  Potential for scale - huge!




                                                                                 Pg 11!
Memory at Work

  PRODUCTS!




                 Pg 12!
Memory at Work


  ¨  Forms of Financing!
  !
      –  Debt - borrow from someone, using an asset
         as security; rate & time period to be negotiated!
        !
      –  Equity - sell a piece of your venture to
         someone in exchange for an investment in the
         venture!
      !
      –  Bootstrap - self-fund and reinvest all profits
         for growth !
      !
      –  Fundraising: grants/ foundations/ government
         funding/ corporate sponsorship/ members (co-
         ops)!

      	
                                                     Pg 13!
Memory at Work


    A quick primer on debt vs equity:!
    !
    Debt: - gets paid back first, before any dividends
          ! get paid !
          !- secured by asset (the companyʼs, yours)!
          !+ once the debt is repaid (with interest of
          ! course), the lender gets nothing else!
    !
    Equity: + never has to be “repaid”!
          ! - keeps on “paying” forever!
          ! -/+ you now have an investor partner who
          ! is in this, like you, for the long haul!
                                                         Pg 14!
The Lemonade Stand Example!
Assume you’re 10 years old and you need $20 to set
               up a lemonade stand

           Revenues         Debt               50:50 Equity


    Rain     $10         lender loses $10      partner loses $15
                      entrepreneur gets $0   entrepreneur gets $5


   Cloud     $30         lender is even         partner loses $5
                   entrepreneur gets $10     entrepreneur gets $15


   Sun       $50         lender is even         partner makes $5
                   entrepreneur gets $30     entrepreneur gets $25
Memory at Work




                 Pg 16!
Memory at Work


 ¨  The 3Fʼs again – Friends, Family and Fools!
    –  The turkey principle!
    !
 ¨  Angels (aka high net worth individuals)!
    –  Generally like to invest in areas that they have worked
       in or are comfortable with!
    –  Can add valuable hands-on experience!
    –  http://www.angelinvestor.ca/!
    –  http://www.mapleleafangels.com/186103_186104.html!
    !
 ¨  Venture Capital Funds!
    –  Different funds invest at different stages in the growth
       of a company!
    –  http://www.cvca.ca/!




                                                                  Pg 17!
Memory at Work


  !
  ¨  Proof	
  of	
  Principle	
  /	
  Idea	
  to	
  Innova;on	
  
         –  www.ResearchNet.com	
  
         –  www.nserc-­‐crsng.gc.ca/index_eng.asp	
  	
  	
  
  ¨  NRC	
  -­‐	
  IRAP	
  
         –  hPp://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html	
  




         	
  
  ¨  	
  Founda;ons:	
  
         –  Ontario	
  Trillium	
  Founda;on	
  -­‐	
  www.trilliumfounda;on.org	
  	
  
         –  Gates	
  Founda;on	
  –	
  www.gatesfounda;on.org	
  	
  

  	
  
                                                                                           Pg 18!
The Financing Life Cycle


                                              Public Markets
                            Venture Capital
            Seed Funds
    Angels

  Grants
                            Risk




  Concept        Start-up     Growth           Expansion
The Financing Life Cycle


                                              Public Markets
                            Venture Capital
            Seed Funds
    Angels

  Grants
                            Risk




  Concept        Start-up     Growth           Expansion
The Financing Life Cycle

    Risk




   Grants


  Concept   Start-up   Growth   Expansion
Memory at Work




                 Pg 22!
Memory at Work


 ¨ Technology Risks!               ¨ Market Risks!
    –  Stage of development!          –  Market size, dynamics and
    –  Proof of concept!                 growth potential!
    –  Prototype product!             –  Route to market, access,
                                         scalability!
    !
                                      –  USPs	
  of	
  the	
  products	
  or	
  services	
  
 ¨ Intellectual Property Risks!      !
    –  Nature of the invention!
                                    ¨ Execution Risks!
    –  Scope of the invention!
    –  IP form: patent, know-how,     –  Knowledge of the market,
       software!                         networks!
    !                                 –  Skills required to move the
                                         enterprise through all stages of
                                         development!
                                      –  Reputation in the marketplace!
                                                                                               Pg 23!
Memory at Work


 ¨  Mission drift !
    –  Balancing a Social (or Environmental) and Financial Bottom Line    !

 ¨  Execution risk !
    –  Knowledge of the market, networks!
    –  Skills required to move the enterprise through all stages of development!
    –  Reputation in the marketplace!

 ¨  General lack of understanding in the global marketplace!
    –  People understand charity and business but creating a new sector is not
       without its challenges – we better have fun while we are doing! !




                                                                                   Pg 24!
Tony Redpath – tredpath@marsdd.com and Allyson Hewitt – ahewitt@marsdd.com!

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Different Types of Entrepreneurship - Entrepreneursip 101

  • 1.
  • 2. Entrepreneurship 101! ! Presented by Dr. Tony Redpath, Vice President, Partner Programs and Allyson Hewitt, Director, Social Entrepreneurship and Director, SiG@MaRS! ! October 2011!
  • 3. ¨  Insert text for bullet #1! ¨  Insert text for bullet #2! ¨  Insert text for bullet #3! –  Insert text for sub bullet A! –  Insert text for sub bullet B! ¨  Insert text for bullet #4! Picture with inset white frame & shadow on image! Pg 3!
  • 4. Memory at Work ¨  Why do I want to start this business?! –  What is my motivation! ¨  What resources do I need?! –  Basement or corporate office! –  Shared spaces/ incubators! ¨  How do I fit into the rest of the world?! –  Is my product and/or services unique?! –  Have others tried this before?! ¨  What is my business model?! –  For profit! –  Not-for-profit! –  Co-operative! –  Hybrid! Pg 4!
  • 5. Target  Zone   Grant  Funded   Revenue             Social   Social  Ventures   Tradi;onal   Non-­‐Profit   Genera;ng  NFP   Purpose   (B  Corps  –  L3C)   Business   (Charity)   (Social  Enterprise)   Business   Co-­‐opera3ve  Structure   Social  (Charitable)   Financial  (Commercial)   RETURN Pg 5!
  • 6. Memory at Work CONSULTING! ¨  Key Characteristics! –  Multiple participants, diverse focus, variable size, leverage core assets to provide access to market and advice! ¨  Examples! –  Hatch Associates/ Professional Consulting Firms! –  Aperio/ Venture Deli! ¨  Benefits & Risks of Model! –  Low capital costs and minimal input! –  Liability insurance, lack of support! Pg 6!
  • 7. Memory at Work SERVICES! Pg 7!
  • 8. Memory at Work SERVICES! ¨  Key Characteristics! –  Speciality business serving existing businesses! ¨  Examples! ¨  Benefits & Risks of Model! –  Online software as a service! –  Capital costs can be high; labs services, servers! Pg 8!
  • 9. Memory at Work Advise. Convene. Accelerate. Do good- er Photo: Chris Chapman This is John Mighton of JUMP Math. We worked together to take his innovative venture to the next level. Do good better. This is SiG@MaRS. marsdd.com/sig Pg 9!
  • 10. Memory at Work PRODUCTS! Pg 10!
  • 11. Memory at Work PRODUCTS! ¨  Key Characteristics! –  Tangible offering (pharmaceutical compound, medical device, consumer product)! ¨  Examples! ! ¨  Benefits & Risks of Model! –  High development costs; market traction! –  Production costs high, outsource?! –  Potential for scale - huge! Pg 11!
  • 12. Memory at Work PRODUCTS! Pg 12!
  • 13. Memory at Work ¨  Forms of Financing! ! –  Debt - borrow from someone, using an asset as security; rate & time period to be negotiated! ! –  Equity - sell a piece of your venture to someone in exchange for an investment in the venture! ! –  Bootstrap - self-fund and reinvest all profits for growth ! ! –  Fundraising: grants/ foundations/ government funding/ corporate sponsorship/ members (co- ops)!   Pg 13!
  • 14. Memory at Work A quick primer on debt vs equity:! ! Debt: - gets paid back first, before any dividends ! get paid ! !- secured by asset (the companyʼs, yours)! !+ once the debt is repaid (with interest of ! course), the lender gets nothing else! ! Equity: + never has to be “repaid”! ! - keeps on “paying” forever! ! -/+ you now have an investor partner who ! is in this, like you, for the long haul! Pg 14!
  • 15. The Lemonade Stand Example! Assume you’re 10 years old and you need $20 to set up a lemonade stand Revenues Debt 50:50 Equity Rain $10 lender loses $10 partner loses $15 entrepreneur gets $0 entrepreneur gets $5 Cloud $30 lender is even partner loses $5 entrepreneur gets $10 entrepreneur gets $15 Sun $50 lender is even partner makes $5 entrepreneur gets $30 entrepreneur gets $25
  • 16. Memory at Work Pg 16!
  • 17. Memory at Work ¨  The 3Fʼs again – Friends, Family and Fools! –  The turkey principle! ! ¨  Angels (aka high net worth individuals)! –  Generally like to invest in areas that they have worked in or are comfortable with! –  Can add valuable hands-on experience! –  http://www.angelinvestor.ca/! –  http://www.mapleleafangels.com/186103_186104.html! ! ¨  Venture Capital Funds! –  Different funds invest at different stages in the growth of a company! –  http://www.cvca.ca/! Pg 17!
  • 18. Memory at Work ! ¨  Proof  of  Principle  /  Idea  to  Innova;on   –  www.ResearchNet.com   –  www.nserc-­‐crsng.gc.ca/index_eng.asp       ¨  NRC  -­‐  IRAP   –  hPp://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html     ¨   Founda;ons:   –  Ontario  Trillium  Founda;on  -­‐  www.trilliumfounda;on.org     –  Gates  Founda;on  –  www.gatesfounda;on.org       Pg 18!
  • 19. The Financing Life Cycle Public Markets Venture Capital Seed Funds Angels Grants Risk Concept Start-up Growth Expansion
  • 20. The Financing Life Cycle Public Markets Venture Capital Seed Funds Angels Grants Risk Concept Start-up Growth Expansion
  • 21. The Financing Life Cycle Risk Grants Concept Start-up Growth Expansion
  • 22. Memory at Work Pg 22!
  • 23. Memory at Work ¨ Technology Risks! ¨ Market Risks! –  Stage of development! –  Market size, dynamics and –  Proof of concept! growth potential! –  Prototype product! –  Route to market, access, scalability! ! –  USPs  of  the  products  or  services   ¨ Intellectual Property Risks! ! –  Nature of the invention! ¨ Execution Risks! –  Scope of the invention! –  IP form: patent, know-how, –  Knowledge of the market, software! networks! ! –  Skills required to move the enterprise through all stages of development! –  Reputation in the marketplace! Pg 23!
  • 24. Memory at Work ¨  Mission drift ! –  Balancing a Social (or Environmental) and Financial Bottom Line ! ¨  Execution risk ! –  Knowledge of the market, networks! –  Skills required to move the enterprise through all stages of development! –  Reputation in the marketplace! ¨  General lack of understanding in the global marketplace! –  People understand charity and business but creating a new sector is not without its challenges – we better have fun while we are doing! ! Pg 24!
  • 25. Tony Redpath – tredpath@marsdd.com and Allyson Hewitt – ahewitt@marsdd.com!