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Planning & Communicating Your Business Concept

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MaRS Discovery District
MaRS Discovery District

Part of the 2005/06 MaRS Entrepreneurship 101 series http://www.marsdd.com/ent101

BusinessÉconomie & finance
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Planning & Communicating your Business Concept Andrew Harrison March 2006
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of the Trade
Tools of the Trade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do we need these tools? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],These tools are used for communication and planning
Communication vs. Business Planning ,[object Object],[object Object],[object Object],[object Object],Business plans are an internal execution tools The other documents are external communications tools
Keys to Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Myths and Truths
Myths and Truths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of The Tools
The Elevator Pitch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The ‘One-Pager’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Whitepaper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The PowerPoint Deck ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outlines and Contents
Executive Summary ~ 3-5 pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PowerPoint Deck ~ 15 slides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Business Plan ~ 30 pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advice
Advice… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More advice … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions / Discussions
Planning & Communicating your Business Concept Andrew Harrison Vice President [email_address] 416.643.2214

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