The document discusses the rise of consumerization of enterprise IT and its effects. Key points include: - Consumerization refers to the trend of technology emerging first in the consumer market and then spreading into business organizations. - Factors driving consumerization include mobility, social media, cloud computing, and user interfaces. - Consumerization is affecting enterprise IT as employees increasingly use their own devices and applications in the workplace.

1. Rise of the Business User: Enterprise IT and
the effect of consumerization
October 18, 2011
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2. SaaSy
Startups
Eight
Ontario-­‐
based
companies
leading
the
move
to
consumeriza:on.
www.marsdd.com/reports

3. consumerization = trend for technology to emerge first in the consumer
market and then spread into business organizations
Cloud
User
Social
Interfaces
Consumeriza,on
Device
Mobility
of
Enterprise
IT
Flexibility
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4. Evolution of the Workforce
Paper-pushing wasn’t a ‘metaphor’
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5. Evolution of the Workforce
Solved Issues of the Day
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6. But Times Change
Canada’s Mobile Workforce 2010-2015
8,000,000
7,000,000
6,000,000
5,000,000
4,000,000
34%
3,000,000
27%
2,000,000
1,000,000
-­‐
Non
Office
Based
Office
Based
Mobile
Home-­‐Based
Mobile
Telecommuter Non-­‐Mobile
W orker
Mobile
W orker Worker Worker
2010 4,073,488
6,284,189
891,529
674,083
6,197,211
2015 4,637,242
7,327,975
1,330,228
788,175
5,449,833
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7. And People Use The Technology They Need
Install Base by Handset in Canada
40,000,000
35,000,000
30,000,000
25,000,000
Feature
Phone
20,000,000
15,000,000
10,000,000
Smartphone
5,000,000
-­‐
2010
2011
2012
2013
2014
2015
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8. BYOD Is Coming to Canada
Consumers Are Moving Faster Than Their Employers
Corporate
Support
Personal
iPad
25%
22%
iPhone
33%
25%
Android
Phone
16%
15%
Android
Tablet
8%
8%
Blackberry
81%
38%
Playbook
20%
16%
Greater
acceptance
of
corporate
vs.
employee
devices
iPad
–
Accepted
in
the
enterprise
as
a
business
worthy
device
Playbook
–
Familiarity
is
driving
evalua:on
Android
–
Limited
plans
for
support
8
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9. IT & Business Speak Different Languages
Which
of
the
following
would
improve
IT’s
performance
at
your
organiza:on?
IT's
budget
size
aligning
with
value
business
gets
IT
allows
employees
to
focus
on
their
job
IT
being
immediately
responsive
to
business
change
IT
being
a
leader
in
business
process
planning
IT
providing
the
latest/up-­‐to-­‐date
technology
IT
staff
being
easy
to
work
with
Line
of
Business
IT
purchasing
technology
that
drives
business
innova,on
IT
IT
helping
to
generate
revenue
IT
being
less
controlling
0
10
20
30
40
50
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10. Emergence of Enterprise Cloud
$12,000
Cloud
Tradi:onal
So`ware
$10,000
Tradi:onal
So`ware
2008-­‐2015
CAGR
SoPware
Spending
(C$M)
$8,000
of
3.3%
$6,000
Cloud
So`ware
2008-­‐2015
CAGR
$4,000
of
23.3%
$2,000
$0
2008
2009
2010
2011
2012
2013
2014
2015
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11. Consumer Social Networking Meets
Enterprise Reality: The New World
consumer social principles + business culture and process
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12. Social Business
Canadian Corporate Adoption Trends
Salesforce Buys Radian6
15M 9M for $326 Million
Active Daily
Public
Social
Networking
Sites
45%
Micro-­‐Blogging
32%
Discussion
Forum
31%
Blogs
30%
Wiki
23%
Private
Social
Networks
21%
Mainstream
Markets
Social
Bookmarking
16%
Crowdsourcing
13%
Private
Microblog
13%
The
Geosocial
Networking
12%
Chasm
Late
Gamifica,on
7%
Early Markets Market
Adapted from Geoffrey Moore’s Crossing The Chasm
N = 300
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13. Legacy Is Less of a Burden To Consumers
Music
Communica:on
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14. Changing Upgrades:
From Middleware to App Stores
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15. Changing and Upgrading:
Personal Upgrades Are Getting Easier
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16. Everyone Wants More Innovation
Actual
74%
26%
Spend
59%
Ideal
41%
State
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17. Opportunity for Emerging Vendors
§ Pursue
the
“Departmental
spend”
in
an
IT-­‐friendly
manner
§ Find
your
niche.
Find
your
champion.
Solve
that
problem.
§ But
demonstrate
enterprise-­‐grade
security,
require
minimal
training,
support
or
integra:on
§ Think
Mobile
First.
§ Stand
On
the
Shoulders
Of
Others.
§ Connect
with
people
§ Socially
§ Aesthe:cally
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18. Opportunity for IT
§ Use
CoE
&
BYOD
to
end
the
IT
/
Business
solitudes
§ Start
suppor:ng
BYOD
now
–
and
prepare
for
BYOApp
§ Integrate
Private
&
Public
Clouds
into
Enterprise
Architecture
§ Benchmark
against
exis:ng
compe::on
(outsourcers)
and
new
compe::on
(cloud)
for
metrics
that
maDer
(e.g.
:me)
§ Go
beyond
saying
“No”
(e.g.
security,
integra:on,
cost)
into
“Here’s
How”
we
can
meet
the
goal
together
§ Allow
BYOD
to
rethink
device
support
policies
§ Embrace
Social
Business
Networks
in
Systems
of
Record
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19. Rise of the Business User
Enterprise IT and the Effect of Consumerization
David Priemer
October 18. 2011

20. The initial challenge
Help people get the feedback they need
to develop personally and professionally,
and deliver business results.

21. The enemy: Annual
performance reviews

22. A bottom-up problem
75%!
People
hate
performance
reviews
*Bersin
Associate
Research
People
want
to
hear
60%! from
their
managers
on
a
daily
basis
*Robert
Half
Interna:onal
&
Yahoo
Hotjobs
Survey

23. A new approach to performance
Everyone does it
together
Integrates into
work life
People actually
want to do it.

24. Enterprise evolution

25. Barriers to enterprise adoption

26. Barrier #1
Inertia.
Companies do what they’ve always done.

27. Barrier #2
Awareness.
Companies don’t know other options exists.

28. Barrier #3
Fear.
Unwilling to optimize for lack of control.

29. 3 Tips to removing barriers

30. Tip #1
Generate. Remarkable content.

31. Tip #2
Iterate. Listen and improve quickly.

32. Tip #3
Focus. On your target customer.

33. Consumeriza:on
of
IT
Opportuni:es
and
Challenges
T4G
The
Intelligent
Applica:on
of
TechnologyTM

34. T4G
The
Intelligent
Applica:on
of
TechnologyTM

35. 1970
2011
T4G
The
Intelligent
Applica:on
of
TechnologyTM

36. BYOD
usage
within
the
Enterprise.
T4G
The
Intelligent
Applica:on
of
TechnologyTM

37. T4G
The
Intelligent
Applica:on
of
TechnologyTM

38. VS
T4G
The
Intelligent
Applica:on
of
TechnologyTM

39. BYOD
Applica:on
Profile
T4G
The
Intelligent
Applica:on
of
TechnologyTM

40. T4G
The
Intelligent
Applica:on
of
TechnologyTM

41. Reliability
Data
Loss
Security
Manageability
Support
Compliance
Interoperability
T4G
The
Intelligent
Applica:on
of
TechnologyTM