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Value creation from IS Integration: From ASP to Web Services? Wendy.L.Currie Warwick Business School Presentation at ESRC Seminar – Nottingham University Business School, UK June 2004
Overview ,[object Object],[object Object],[object Object],[object Object]
Research studies ,[object Object],[object Object]
ASP Definition ,[object Object],[object Object]
Ecosystem For Hosted Applications
Early predictions – ASP Market $23 Billion by 2003 Forrester, 2000 DataQuest, 2000 $22.7 Billion by 2003 $19.2 Billion by 2003 Yankee Group, 2000 $24 Billion by 2005 IDC, 2001 $18 Billion by 2005 Gartner Group, 2001
Spending on ASPs ,[object Object],[object Object],[object Object]
Key Drivers of the ASP Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
  A comparison of traditional and application outsourcing   Traditional Outsourcing Application Outsourcing Software licence owned by the customer Software licence owned by the vendor One to one relationship between vendor and customer One to many relationship between vendor and customers Legacy software application paid for by customer No up-front costs to customer Price based upon s/w license and maintenance Price based upon usage Software as a product Software as a service S/W application located at customer site S/W application located at supplier site
ASP and Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scale, Scope and Integration - Definitions ,[object Object],[object Object],[object Object]
Scale, Scope and Integration  of Outsourcing: the key challenge Scale 000s Scope  Complexity Integration Full Service Providers (FSPs) Projected Market Actual Market Pure-Play ASP (One-ClickHR.com, Netledger) Enterprise ASP, (J.D.Edwards, SAP, Corio, Aristasoft)
Examples of Flawed ASP business models ,[object Object],[object Object],[object Object],[object Object]
The first-phase ASP market – a false start   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ASP and Web Services   ,[object Object],[object Object],[object Object],[object Object],[object Object]
ASP and Web Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Services Definition ,[object Object]
  Stage 1 Stage 2 Stage 3 Stage 4 Phases of Web Services Adoption Source: Marks and Werrell, 2003 Integration Collaboration Innovation Domination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
    Attribute Firm A Firm B Existing system Four different systems that could not connect with each other Excel spread sheets and paper based deal tickets Size Part of a group that employed 22,000. The 120 users managed corporate pension plans, private clients and wealthy individual investors. Twelve dealers. Thirty employees, the four fund managers also dealt their own trades. Infrastructure Windows NT, LAN and WAN. All Oracle and SQLServer database systems in US Windows XP. SQLServer database In-house skills Expert DBA, network teams, 24hr help desk, in-house training No expert IT skills Implementation Team Over 20 at its peak (1 external) 2 core people (both external) Compliance Rules Over 25,000 Over 350 Accounts and Positions 15,000 accounts: 250,000 positions 25 accounts, 2,500 positions Securities Traded Debt (10%)  Equity  (60%) Unit Trusts (10%) Money Market (10%) Foreign Exchange (10%) Debt (60%) Derivative (35%) Equity (5%) Time to implement 3 years 6 months
The flow of information within Firm A and B
Web Services Web Reports Excel/Access Windows Messaging Internet and Intranet Database Client Order Management System Value Added Web Services
Conclusion ,[object Object],[object Object],[object Object],[object Object]

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Value Creation from IS Integration: From ASP to Web Services?

  • 1. Value creation from IS Integration: From ASP to Web Services? Wendy.L.Currie Warwick Business School Presentation at ESRC Seminar – Nottingham University Business School, UK June 2004
  • 2.
  • 3.
  • 4.
  • 5. Ecosystem For Hosted Applications
  • 6. Early predictions – ASP Market $23 Billion by 2003 Forrester, 2000 DataQuest, 2000 $22.7 Billion by 2003 $19.2 Billion by 2003 Yankee Group, 2000 $24 Billion by 2005 IDC, 2001 $18 Billion by 2005 Gartner Group, 2001
  • 7.
  • 8.
  • 9. A comparison of traditional and application outsourcing   Traditional Outsourcing Application Outsourcing Software licence owned by the customer Software licence owned by the vendor One to one relationship between vendor and customer One to many relationship between vendor and customers Legacy software application paid for by customer No up-front costs to customer Price based upon s/w license and maintenance Price based upon usage Software as a product Software as a service S/W application located at customer site S/W application located at supplier site
  • 10.
  • 11.
  • 12. Scale, Scope and Integration of Outsourcing: the key challenge Scale 000s Scope Complexity Integration Full Service Providers (FSPs) Projected Market Actual Market Pure-Play ASP (One-ClickHR.com, Netledger) Enterprise ASP, (J.D.Edwards, SAP, Corio, Aristasoft)
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.     Attribute Firm A Firm B Existing system Four different systems that could not connect with each other Excel spread sheets and paper based deal tickets Size Part of a group that employed 22,000. The 120 users managed corporate pension plans, private clients and wealthy individual investors. Twelve dealers. Thirty employees, the four fund managers also dealt their own trades. Infrastructure Windows NT, LAN and WAN. All Oracle and SQLServer database systems in US Windows XP. SQLServer database In-house skills Expert DBA, network teams, 24hr help desk, in-house training No expert IT skills Implementation Team Over 20 at its peak (1 external) 2 core people (both external) Compliance Rules Over 25,000 Over 350 Accounts and Positions 15,000 accounts: 250,000 positions 25 accounts, 2,500 positions Securities Traded Debt (10%) Equity (60%) Unit Trusts (10%) Money Market (10%) Foreign Exchange (10%) Debt (60%) Derivative (35%) Equity (5%) Time to implement 3 years 6 months
  • 20. The flow of information within Firm A and B
  • 21. Web Services Web Reports Excel/Access Windows Messaging Internet and Intranet Database Client Order Management System Value Added Web Services
  • 22.

Notes de l'éditeur

  1. Why do companies want Web Services?   Ability to operate the OMS in different time zones (New York –5, London +0 Japan +9) across the Internet. This enables all of the users to access the system without any special software (e.g. Citrix). Not bound to the machine in the office but you can use any web based machine.   All users can run from the same database. All of the compliance rules and administration are centralised. System rollout is therefore both easier and quicker. Maintenance has the same benefits   The software is installed and tested in one place rather than having the issues of rolling the software out to every desktop.   Performance is improved on resource intensive events because these are running on dedicated servers rather than on the client’s machine. As the client grows so too can the system, by using more servers (scalability).   Move towards straight through processing (STP) has forced vendors to look to a common standard to link their products together: XML and Web Services are an essential tool for this to take place. This seamless interface to brokers, accounting systems and custodians both saves time and reduces human error.   Other internet vendors also provide services than can only be used across the internet. For example: FXall for foreign currency trade execution can quote half of all requests within a second LiquidNet allows buyers and sellers to anonymously negotiate trades across the internet MarketAxess, an internet based multi-dealer platform is the industry’s leading bond price data system TradeWeb, on-line fixed income dealing Omgeo, the leading electronic trade allocation and acceptance service Eagle Investment Systems – Data integrity 7. Bloomberg provides information such as real time pricing