1. Mobility and Internet: Changes in User Behavior
Advent of high speed wireless data networks and powerful hand held devices with computing
resources matching those of a early 2000′s desktop has made the Internet omni-present. One
can be anywhere and still be on the Internet, as long as the wireless services are available in
the area and the device battery has the juice to deliver the mobile Internet experience. How do
the classic and new modes differ?
Traditional users using Internet at homes, offices, schools, cyber cafes find this experience
much different from sitting on desk glued to computer screens, fingers dancing on keyboard
and scrolling the mouse wheels. Now they use the thumb and index finger on touch sensitive
mobile devices screens with a gentle flick, drag, press and tap on the screens. Touch screen as
the only I/O interface in most of the smart phones available brings about a totally new way of
interacting with the information available on Internet.
This change in the restriction of availability of Internet based on location and position and
bulky device has changed the way users respond to the Internet content. Time bound usage in
cyber cafes is replaced by use at will. Desk based usage is replaced by use where you are. There
is no urgency to complete the Internet usage within a time limit. There is no concern on the
data being unreachable after powering off the computer or moving away from the desk.
Ebizindia Consulting Pvt. Ltd.
We leverage the mobile web for generating new leads for your business.
www.webile.co.uk
2. Hand held personal devices like mobile smart phones have increased the user dependence on
Internet for a very simple reason i.e. availability on finger tips and at all times. Users with mo
bile smart phones use Internet in short time bursts for specific purposes very unlike users
with location and time bound usage restrictions which expect users to search and browse and
spend time and effort to get the desired information.
Now the mobile internet user expects the information to be available without delays of search
ing, browsing and cross checking. This behavior drives the user to simpler and quicker inter
faces which deliver desired information with a tap of the finger. Users now have all the time
with no time restrictions on usage.
So what would one expect – usage patterns to be for longer duration and constant usage? But
now the user is more restless and wants to spend little time in sustained browsing for inform
ation. Attention spans have reduced. While an increase in sporadic accesses to websites and
its content with an intention to quick use and quick forget is the norm. This significant change
is due to the earlier limitation of place and time of access being diluted beyond recognition.
Now the user spends time in short bursts on the personal hand held device for lot of personal
issues like health, food, clothes, socializing, music, photos as well as little business.
The websites and software applications designs to be more popular have to cater to this
changed user behavior patterns.
With Mobility the Internet treated as a ‘resource’ earlier has moved on to become more of a
‘tool’ for mankind. The present challenge in website development is to design useful tools (or
apps) versus the resource (information) delivery platforms of the past.
Ebizindia Consulting Pvt. Ltd.
We leverage the mobile web for generating new leads for your business.
www.webile.co.uk
