An effective Internet marketing strategy is essential in today's continually-changing, competitive world. A great strategy will include expertise in SEO, web design, link building, social media, content marketing, and more Here are 10 Internet marketing secrets you should know!

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INTERNET MARKETING SECRETS
What You Need to Know

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It’s no secret that Internet marketing is an
essential element of the success of a business. In
today’s continually-changing, competitive world,
an effective marketing strategy that targets an
online audience is necessary for success. It might
seem straightforward, but many will find that it is
difficult to make substantial gains due to
uncertainty in the marketing field.

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So, what are
the secrets?

4. Photo by Ryan McGuire http://www.gratisography.com/
As Aristotle once said, “The whole is
greater than the sum of its parts.” With
that being said, Internet marketing is
an interdependent strategy. The key to
keeping your business competitive is
to understand and incorporate each
and every aspect.
SECRET #1
A Well-Rounded Strategy is Key.

5. Regularly providing your audience with fresh, high
quality content is essential to your Internet marketing
strategy. One of the best ways to provide fresh content
is by blogging on your website. You’ll be able to embed
keywords, links, and other valuable sources. Your blog
posts should proposal information that is significant to
your industry – a characteristic that Google loves.
SECRET #2
Provide Your Audience With Fresh Content.

6. 75% ~17%Of content
marketers release
new content
daily.
of content
marketers release
new content
monthly
Statistic From Wyzowl.com

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SECRET #3
Drive Your Marketing Strategy
With Web Statistics.
Acquiring and analyzing web statistics is one of the first
steps your business should take when planning an
Internet marketing strategy. Use website analysis tools to
determine key metrics, keyword rankings, and how your
website measures up to its competitors. This information
will be the building blocks of your marketing strategy.

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Lead generation consists of targeting consumers to
generate interest in your website’s product or
service. This can be done with both direct and
indirect tactics, including e-mail marketing, article
marketing, press releases, and guest blogs. Keep
in mind that lead generation is only effective if your
company follows up on any inquiries they obtain.
SECRET #4
Generating Leads is Important.

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If your business has a physical storefront, it is
necessary to market to a local audience. You can do so
by taking advantage of local listings and search apps
that include your business’s NAP (name, address,
phone), as well as create webpages for each individual
location. Some popular sites that will help improve
your local marketing strategy are Yelp and Google+.
SECRET #5
Market Your Business Online Locally.

10. Photo Credit: Tom Hall -
https://www.flickr.com/photos/tom_hall_nz/1
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Like other search engines, Google is continuously
changing their search algorithms. The majority of these
changes typically won’t affect your site in a significant
way. However, the few major changes that arise will
force you to carefully adjust your SEO campaign. Old
tactics might cause your website to rank poorly, so your
company needs to keep track of new standards.
SECRET #6
Pay Attention to Google’s Changes.

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An effective SEO campaign utilizes both on-site and off-
site tactics to improve a website’s traffic. Although SEO
is always evolving, there are a few traditional tactics
that continue to yield results. These tactics include:
• Keyword research
• Relevant SEO Copywriting
• Meta Tag Optimization
• Local SEO
• Strategic Brand Building
SECRET #7
Learn How to Rank Higher in Google.

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If your company wants to build their brand and attract new
viewers, they must be highly visible, relevant, and engaging.
This can be achieved through the use of social media profiles
such as Twitter, Instagram, Facebook, and Pinterest. Frequently
updating your social media by connecting with your audience
and posting quality, shareable content is essential. Utilizing
social media can help you expand your audience dramatically.
SECRET #8
Understand The Power of Social Media.

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More than 70% of Fortune 500 companies
were using Twitter marketing in 2013.

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How successful would your Internet marketing strategy be
without a great website? Your website’s design will heavily
influence whether or not a user will stay on your website. For
example, there will be a slim chance of making a sale if a
landing page has confusing navigation tools. The way your
website is designed will determine the foundation of its
optimization, which is significant. In addition, be sure that your
website is easily navigable on laptops, smartphones and tablets.
SECRET #9
Make Sure Your Website is Responsive, Always.

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71% of marketers
believe mobile
marketing is core
to their business.
Statistic From SalesForce

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One of the best ways to enhance user experience and exhibit
relationships between pages is with an effective link building
strategy. Link Building helps search engines to determine
how well a website should rank and discover new webpages.
It is beneficial to link to other pages that your audience might
find to be valuable, as well as provide quality, authoritative
content that other sites will want to link to.
SECRET #10
Link Building Matters.