Heinz has opened up a pop-up ‘tryvertising’ f-store on Facebook (tryvertising = advertising by sampling designed to create word of mouth, pop-up = temporary), making an initial 3,000 bottles of its latest tomato ketchup (with Balsamic Vinegar) exclusively available to ketchup fans – before the new product is launched in traditional stores.  The f-store is slick, simple and smart.  Kudos Heinz, for smart social commerce.\n
NBC today is launching a promotion offering free Chipotle food for anyone who watches a 90-second promo on Facebook for the upcoming show America’s Next Great Restaurant.\nThe network is using an app on the show facebook page where, in exchange for watching the promo, visitors get a buy-one, get-one-free coupon at Chipotle. The chain’s founder and CEO, Steve Ells, is one of four investors in the show.\n