Search Marketing And Using Video for Visibility

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WebMama.com Inc.

A strategic approach to leveraging the interplay of search and video.

Développement personnel Business Actualités & Politique

January 2009 Findings - Comscore ,[object Object],[object Object],[object Object],[object Object],Stanford Continuing Studies Internet Marketing – May 2009

Stanford Continuing Studies Internet Marketing – October 2008

Stand-alone Marketing – NOT! ,[object Object],[object Object],[object Object],[object Object],[object Object],Stanford Continuing Studies Internet Marketing – October 2008

Title of Document/Subject/ Conference/Presentation

Video Paid Advertising Examples Stanford Continuing Studies Internet Marketing – May 2009

Stanford Continuing Studies Internet Marketing – May 2009

Video Only Lives On YouTube? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stanford Continuing Studies Internet Marketing – October 2008

Banners Stanford Continuing Studies Internet Marketing – October 2008

Email Stanford Continuing Studies Internet Marketing – October 2008

How Often is Video in the SERP? ,[object Object],Stanford Continuing Studies Internet Marketing – October 2008

[object Object],[object Object],[object Object]

What is VSEO? Why Bother? ,[object Object],[object Object],[object Object],[object Object],Stanford Continuing Studies Internet Marketing – October 2008

Video Search Optimization - Strategies & Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Title of Document/Subject/ Conference/Presentation

Dove ,[object Object],[object Object],Stanford Continuing Studies Internet Marketing – October 2008

Strategies & Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stanford Continuing Studies Internet Marketing – October 2008

BlendTec Example ,[object Object],[object Object],[object Object]

Schweppes Stanford Continuing Studies Internet Marketing – October 2008

Overview of Basic VSEO Title of Document/Subject/ Conference/Presentation

Tactics: Where To Begin… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Stanford Continuing Studies Internet Marketing – October 2008

Tactics: Where To Begin… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Title of Document/Subject/ Conference/Presentation

Submissions Title of Document/Subject/ Conference/Presentation

Promotion: Paid Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Title of Document/Subject/ Conference/Presentation

Obama Campaign Made Video Respectable Stanford Continuing Studies Internet Marketing – May 2009

Politics Popularized Video Stanford Continuing Studies Internet Marketing – May 2009

Measurement ,[object Object],[object Object],[object Object],[object Object],Title of Document/Subject/ Conference/Presentation

Conclusion & POV ,[object Object],[object Object],[object Object],[object Object]

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Search Marketing And Using Video for Visibility

1. Why do Video??? A strategic approach to leveraging the interplay of search and video

3. US – Overall Online Video Usage

5. Stanford Continuing Studies Internet Marketing – October 2008

7. What Are They Watching?

8. Title of Document/Subject/ Conference/Presentation

9. Video Paid Advertising Examples Stanford Continuing Studies Internet Marketing – May 2009

10. Stanford Continuing Studies Internet Marketing – May 2009

11.

12. Banners Stanford Continuing Studies Internet Marketing – October 2008

13. Email Stanford Continuing Studies Internet Marketing – October 2008

14. iPhone

15.

16. Why Not More?

17.

18.

19.

20.

21.

22.

23. Schweppes Stanford Continuing Studies Internet Marketing – October 2008

24. Overview of Basic VSEO Title of Document/Subject/ Conference/Presentation

25.

26.

27. Submissions Title of Document/Subject/ Conference/Presentation

28.

29. Obama Campaign Made Video Respectable Stanford Continuing Studies Internet Marketing – May 2009

30. Direct Response, Brand, Engagement

31. Politics Popularized Video Stanford Continuing Studies Internet Marketing – May 2009

32.

33.

Notes de l'éditeur

Dr and brand – he’s doing it all – contributions and votes - engagement