Top 6 Things Mistakes Made by Web Marketers When Drawing Conclusions from Website Data
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Web Marketers seem to make the same mistakes (over and over) when looking at organic search traffic. I mentioned 6: not filtering out the CEO, assuming job seekers traffic should convert, giving SEO all the credit (I wish!), assuming all unpaid traffic is 'organic', misinterpreting what is happening in other google lands (ie google.de), think all they get are brand name searches. Presented at emetrics New York 2011 to rave reviews.
![That all traffic not paid for is 'organic' ,[object Object],1.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Top 6 Things Mistakes Made by Web Marketers When Drawing Conclusions from Website Data
- 1. Top Ten Things Mistakes Made by Web Marketers (about Search Traffic) When Drawing Conclusions from Website Data.
- 3. Counting Jobs Traffic Like Everything Else JOBS – 30-50% of Referring Traffic so 13-15% of ALL Traffic 2.
- 4. Which leads to: …...I don't need LinkedIn Oh...really?
- 8. Think All Search Traffic is from People using Brand names in Keywords. (first 10 are the name of the company and that is all that is reported to the executives) 5.