A Complete Digital Marketing Strategy Template from Web Marketing Academy, Including step by step plan, worksheets, a content calendar. Comes in Handy while planning your digital marketing startegy

1. Digital Marketing Strategy
Digital Marketing ​Strategy
Template, Worksheet &
Content Calender
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2. Digital Marketing Strategy
Digital Marketing Strategy Template
Use this worksheet to choose your business objectives, goals
​SECTION 1. BUSINESS OBJECTIVES
1. I want to:
Increase awareness Find new customers Sell more to existing customers
2. My customers are primarily:
Local In my state In my country Global
3. Most of my customers found my business by:
Word of mouth/referrals Print
In person presentations TV Ads
Google Phone calls
News coverage Emails
Walk in Others_________________________________
4. Most of my customers visit these websites regularly:
Search engines _____________________________________________________________________________________
Social media sites __________________________________________________________________________________
Shopping sites ______________________________________________________________________________________
Community sites ____________________________________________________________________________________
Others ______________________________________________________________________________________________
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3. Digital Marketing Strategy
5. Internal assets I can use:
Website Landing pages
Blogs Colleagues available to help
Videos Images
Special offers, discounts Others_________________________________
6. Digital marketing tactics that may fit my business include:
Google my business ________________________________________________________________________________
Google ads _________________________________________________________________________________________
You Tube ads _______________________________________________________________________________________
Social media organic ________________________________________________________________________________
Social media ads ___________________________________________________________________________________
SEO _________________________________________________________________________________________________
Email marketing ____________________________________________________________________________________
Affiliate _____________________________________________________________________________________________
Influencer Marketing ________________________________________________________________________________
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4. Digital Marketing Strategy
7. Companies that do these activities well: (Competitor Analysis)
Business Name: ​Digital Activity: Lessons Learned:
e.g. ​ ABC Inc Engaging videos on Instagram I should create more creative videos
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
​SECTION 2. CONTENT
A digital marketing campaign won’t do well without content. Take these steps to create content that can
grab your viewers attention and get results.
1. Customers buy from my company because: (USP’s - Unique Selling Points)
a) ___________________________________________________________________________________________________________
b) ___________________________________________________________________________________________________________
c) ___________________________________________________________________________________________________________
d) ___________________________________________________________________________________________________________
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5. Digital Marketing Strategy
2. I want people my potential customer to :
a) ___________________________________________________________________________________________________________
b) ___________________________________________________________________________________________________________
c) ___________________________________________________________________________________________________________
d) ___________________________________________________________________________________________________________
3. Special discounts, offers I can offer:
a) ___________________________________________________________________________________________________________
b) ___________________________________________________________________________________________________________
c) ___________________________________________________________________________________________________________
d) ___________________________________________________________________________________________________________
4. Use the above information to come up with your own USP:
(You can use this for Google ads, social media ad copies, descriptions)
a) ___________________________________________________________________________________________________________
b) ___________________________________________________________________________________________________________
c) ___________________________________________________________________________________________________________
d) ___________________________________________________________________________________________________________
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6. Digital Marketing Strategy
A Tip a day:
Sample Roadmap to your digital & social media success
Monday Tuesday Wednesday
Week 1 Get a new/upgrade your
website. ​Check for page speed.
Three seconds to load is a
good start
Claim your Google my
business page. ​Now you can
add posts, add videos and
images and its free
Start a blog. ​Blogs are a great
way to educate, build trust. It
takes less than 10 minutes to
get started
Week 2 Competitor analysis. ​Check for
competitors in all channels
and see what they are doing
good and what works for them
Launch an email newsletter.
Update your customers with
important company updates,
industry news, events
Know your customer. ​Google
analytics can help measure
your campaigns including
social media, content and it's
free
Week 3 Offer freebies/Provide value. ​If
you have a product try to give
some coupons. Services can
provide ebook, resources,
webinars
Answer on QUORA. ​Another
way to educate potential
customers are to find related
questions and answer
Schedule a weekly Instagram
live video. ​FB, Instagram
allows you to have live videos
to reach your potential
customers, create a live video
strategy
Week 4 Share one update in LinkedIn.
Find useful content from
Industry and share the link in
LinkedIn to get more views
and engagements
Be part of the community.
Build a Facebook group or join
relevant groups and become
or build a community
Start a podcast. ​Anchor.fm is a
free easy to use podcast app.
Anyone can easily create a
podcast without any
equipment or knowledge
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7. Digital Marketing Strategy
Thursday Friday
Week 1 Test Google ads. ​Set up a Google ads account
and create a search, display ad with minimum
budget. Spend Rs 2500
Start a live video. ​Do a live video on
Facebook or Instagram
Week 2 Run an Instagram story ad. ​Instagram stories
are in thing as of 2019. In the next few years,
it will be like FB, Use the feature while it lasts
Get a video testimonial. ​Get success stories
from your customers, interview them
Week 3 Share employee stories. ​Highlight your
employee stories one story at a time
Create an ebook/Infographic. ​Create an
ebook or cheat sheets or checklist for your
Industry
Week 4 Conduct events/Webinar. ​Offline events are a
great way to meet and network with
like-minded professionals. If not conduct a
webinar and educate the customers, potential
customers
Document your strategies. ​Create processes,
documentation so that anyone can follow
the guidelines
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8. Digital Marketing Strategy
Weekly theme based Content calendar
Days Objective
Theme
Post type Platform
Monday Motivate Video. ​Create multiple videos for
multiple channels.
(Don’t post the same in all
platforms)
Facebook
Instagram
LinkedIn
Youtube
Tuesday Educate Blog posts. ​Come up with blog
posts educating, sharing valuable
content
Medium
Company blog
LinkedIn post
FB Notes
Wednesday Awareness Google ads, Social media ads.
Create GIF’s, short boomerang
about how your product/service
will help
Google
Display network
Facebook
Instagram
You tube
Thursday Engagement Poll, Stickers, Questions. ​Create
polls, interactive stickers in
Instagram
Facebook
Instagram
Twitter
Friday Answer
questions
Answer customer questions..
Look for questions your
customers ask in Quora, Google
Q & A, Reviews in Google,
Facebook and other sites
QUORA
Google my business
Facebook
Instagram
Twitter
Local directories
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9. Digital Marketing Strategy
​SECTION 3. PLANNING & BUDGETING:
1. My digital marketing efforts will be managed by: (Resources)
Me Staff 2 ____________________________________
Staff 3___________________________ Outsourced
2. Budget: I will spend on my digital marketing each month:
Less than Rs 10,000 Rs 10,000 - Rs 25,000
Rs 25,000 - Rs 50,000 More than Rs 50,000
3. For the next three months I will:
​ Action Item: ​Channel: Frequency:
​e.g. ​Answer questions ​ LinkedIn.com/QUORA.com Every day/week/month
​________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ ___________________________________
________________________ _________________________________________ __________________________________
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10. Digital Marketing Strategy
4. I will measure my success by: (Analytics)
​Metric: ​ Platforms: Goal:
e.g. ​CTR LinkedIn.com/QUORA.com 50 sales per month
​________________________ ____________________________________ ___________________________________
________________________ . ____________________________________ ___________________________________
________________________ ____________________________________ ___________________________________
________________________ ____________________________________ ___________________________________
________________________ ____________________________________ ___________________________________
Tips - Metrics to measure:
● Outcomes - Sales, leads, phone calls, conversions
● Cost per acquisition - CPA
● Click thru rate - CTR
● New visitors
● Assisted conversions
● Bounce rate
● Page depth
● Time on page for blog posts
● Engagement rate
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