Information on search engine marketing also called as Google AdWords or pay per click advertising. article explains about Google AdWords & Benefits of search engine marketing.

1. Search Engine Marketing With Pay Per Click
( PPC ) Advertising by Google AdWords
Google Adwords – Fastest Growing Search Engine Marketing
Each and every business owner wants to get more and more customers for their organization in order to
increase their sales revenue. However, getting new clients involves appropriate marketing and is
relatively difficult in case it is a totally new company, product, or service. Nowadays, lots of people
promote their business on the internet through various channels. This also includes Google adwords. It
basically refers to an effective way of advertising in major search engines. This is due to the fact that,
your clients will promptly contact you via Google adwords. Hence you no longer have to pursue your
customers through repeated calling, constant mailing, and frequent meetings. Moreover, Google
adwords can help you to easily attract new clients and grow your business, even though you have a
limited budget and have comparatively less time. You can thereby reach more visitors when they are
surfing the internet for exactly the product or service, your company is providing. As a result you can
improve your presence on the internet and have an edge above your competitors, using this exclusive
advertising system.

2. What is Google Adwords
Google adwords is a program designed by Google in order to enable
businesses to market their products or services in the Google search
engine; as well as in its partner websites. An ad usually consists of a
short text that includes a title, a short description in two lines, and
also a URL link to a specific web page or a website. It simply involves
placing a text advertisement at the top, or side of the organic search
engine result pages. Hence your ad will appear when people search for
phrases that are related to what you offer. This is known as a
sponsored link, and the system is popularly referred to as pay per
click. Actually users can decide where their ad will appear and even set
a budget as required. Further, there is no minimum spending amount and you can also bid for a number
of phrases. Besides this, you need to pay the amount you have bid for, only if someone clicks on your ad
while they are searching the internet. Visit webmasterindia to further information about Google
Adwords.
Search Engine Marketing
Most of the internet users do not prefer to go beyond the first page of the search engine results.
Therefore, if your website appears at a higher position in a result page, it will attract more visitors to
your website, because people normally click on the advertisement, or website that is available at the top
of a page. Hence, Google permits you to select the position for your Google ad, based on the amount
you bid. This means that the more you bid for a phrase, the higher your ad will appear on the page of

3. the Google search results. Besides this you can easily measure the outcome of your advertisement.
Google adwords is a method of search engine marketing, and a powerful way to invite customers to
your website. Hence Google adwords is regarded as the fastest growing search engine marketing
system.
Source by: http://www.webmasterindia.com/blog/google_adwords_ppc