The number of millionaires and luxury brands has grown substantially in recent years. While the super rich are not significantly impacted by economic downturns, traditional advertising channels are ineffective at promoting high-end goods like luxury yachts worth over $100 million. A well-funded startup could dominate the luxury advertising market by creating exclusive, members-only services for promoting luxury brands and connecting wealthy clients.
5. The ultimate value of a luxury brand is that it is known.
However, it cannot be promoted on regular channels.
You don't advertise a 100 million
dollar yacht in the New York Times
6. Basically, there are not enough quality channels to
advertise on
A well-funded start-up with a strong
name can dominate this market
9. Advertising
Printed version
Affiliations
VIP - Members only zone (Parties, Dinners, Back-Passes)
The virtual Concierge (the $300/hour bellboy)
Luxury Lifestyle Directory/Search Engine
Vanity Email (your_name@better.com)
The super rich vanity expenses are hardly effected by the economy
The super rich vanity expenses are hardly effected by the economy
The super rich vanity expenses are hardly effected by the economy
There is only so many pages in the Robb Roport
Single banner can make $10000/month (One big or a few small) * 12 it’s $120,000 * 8 spots it’s $1M in the first year In one Language – Multiply by number of categoriesPrint version can pay $50K per page * 60 = $3M/MONTH! With NO print costs (at 100k copies, we can ever give it for free and make $2M)
Single banner can make $10000/month (One big or a few small) * 12 it’s $120,000 * 8 spots it’s $1M in the first year In one Language – Multiply by number of categoriesPrint version can pay $50K per page * 60 = $3M/MONTH! With NO print costs (at 100k copies, we can ever give it for free and make $2M)
