5 Pitch Mistakes Entrepreneurs Make, and How To Fix Them Brendan Baker Greylock Partners - Webrazzi Summit 2015

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2. 5 Pitch Mistakes
Entrepreneurs Make, and
How To Fix Them
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3. They fail to tell a story.
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4. This is not bread.
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5. A Story Arc
“I saw the pain
firsthand”
“Pain and response”
“There are
millions like
me.”
“So we built a
solution.”
“Here’s how the
product works.”
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6. A pitch is a sequence of story arcs
Arc 3: “It’s spreading to a big place”
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Arc 2: “It’s working”
Arc 1: “Pain and Response”

7. They don’t think at an investor’s level.
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8. How the world is changing
Company vision.
Execution
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9. “Why is now the only time this company
could be built?”
(“Why is this the only team
that could build it?”)
Ask yourself:
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10. They think a pitch is rational.
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12. Excitement
•…
•…
•…
•…
Hesitation
•…
•…
•…
•…
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13. They try too hard to be credible.
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14. They can’t cut shit.
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15. Tell a story
Think at an investor’s level
Be exciting
Be unique
Cut shit
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16. Thank you.
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