RE:WORK IV: Social Media Tips for the Modern Work World

RE:WORK IV
Social Media Tips for
3.0
the Modern Work World

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You’ll leave here today with:
An understanding of the growing impact
social media has on getting hired
A quick-start action plan for creating
brand “you”
A research and intelligence toolbox for
the job hunt AND the career that follows
1
2
3

Social Media is changing the
way we find work...
and how work finds us.

You read that correctly.
How work finds us.

92%
of companies plan to use social
media for recruiting this year
1 in 3
Employers dismiss
applicants based
on something they
find (or don’t find)
about them online
source: careerenlightenment.com, wsj.com, jobvite.com

Of these...
94%
Use LinkedIn
65%
Use Facebook
60%
Use Twitter
18%
Use Google+
15%
Use YouTube
92%
of actively hiring companies used
social media to recruit talent

Companies that
have successfully
hired via social
media
73% 71%
HR Professionals
that use social
media to source
candidates
55%
Companies that
intend to invest
more in social
recruiting this year

2 in 5
employers used social media to
research candidates
Of these...
80%
Used LinkedIn
50%
Used Facebook
45%
Used Twitter

79%
of hiring managers review online information about
candidates before making a final hiring decision
70% reported a negative decision based on
information about a candidate online
61% Provocative or
inappropriate info
47% Drinking or drug use
35% Bad-mouthing others
54% Grammar & spelling
26% Discriminatory comments
24% Lied about qualifications
20% Leaked confidential info
from previous job

Trends in the social job space
• Less job board, more network
• More hand-picking recruits
• More self-service research
• Less time
• More automation

Are you ready?
Let’s talk about a quick-start
action plan for brand YOU

Your Social Media
Quick-Start Action Plan
1. Be findable
2. Create value
3. Build your network

Be Findable.
Create a base camp & extend
your reach with outposts.

The social media
universe is enormous

Create your LinkedIn profile
........................................................
This is your modern resume and
your chance to show employers
what you can do for them.
Step 1: Base Camp @ LinkedIn

LinkedIn Starter Tips
1. Use a professional photo
2. Create a clever headline
3. Intro is your elevator pitch
4. Don’t miss tags & projects
5. Be human
6. makeitbetter.net/anatomy

LinkedIn Extra Credit
1. Connect to others
2. Add an Amazon reading list
3. Recommend others
4. Join a few groups
5. Ask for recommendations
6. Follow business & brands

Colleagues
Classmates
Clients
Vendors
Partners
Recruiters
Connect to Others

Share your
thoughts on what
you’re reading.
Add An Amazon Reading List

Recommend Others
Be genuine.
Be unique.

Join a Few Groups
Start small.
Think 3

Ask for Recommendations
See that
stock message
over there?
Don’t do that!

Step 2: Establish Your Outposts
Now that you have a home base for being findable, it’s
time to add in some outposts – sites and services you will
eventually connect to your home base

Outposts serve to:
• show how you think
• show how you write
• demonstrate expertise
• show what interests you
• increase your findability

wordpress+tumblr
......................
A turn-key blogging platform that
lets you write original pieces,
curate content of others and
connect to other services like
LinkedIn
pinterest
......................
A visual curation tool that lets
you organize web content into
gorgeous visual pin boards,
follow the pins of others and have
them follow you
twitter
......................
A stream-of-conscious style
social conversation, where you’ll
find smart people to talk with and
broadcast items of value that you
created
facebook
......................
Already using facebook for
personal networking? Put
professional contacts in a group
and set privacy options to hide
non-professional content

delicious
......................
Share your bookmarks in the
social sphere, complete with tags,
comments and groupings
youtube
......................
Great industry content exists on
youtube. Use this site to post your
own videos or curate great items
you’ve found
slideshare
......................
Post your whitepapers,
presentations and templates,
embed in your blog or link to
them from your other outposts

If I were starting over today, I
would start my outposts with:
1. Blog
2. Twitter
3. Pinterest

Why A Blog?
Blogging is an easy way to be
both a creator and a curator.
Blogging provides a
high-fidelity view of your
uniqueness and supports your
job search efforts.

Blogging is a living resumé
that can demonstrate value in a
way a paper resumé does not.
You. Can. Blog.

Wordpress Blog
1. Signup at wordpress.com
2. Aim for your name in URL
3. If not name, try industry term

Why Twitter?
Casual conversations,
breaking news &
networking intersect.
• Networking
• Research & Insights
• Breaking News
• What’s Relevant NOW

Why Pinterest?
• It’s fun
• Gorgeous curation tool that
works just as well for recipes
as it does for websites and
infographics
• 3rd largest social media site

Creating value is as simple as
sharing your unique point-of-
view, experience and tastes with
others in a way that generates
links to your content.
Links = Google Juice
Google Juice = Being Findable

Ideas For Creating Value
On your blog...
• Tell stories
• Comment on
news
• Share finds
• Create how-to’s
• Solve problems
• Write reviews of
industry books
On other’s blogs...
• Comment on
posts in a
meaningful way
• Ask questions
• Tweet great items
• Collect a few
great related posts
and write a short
post that links out
to each
• Write a guest
blog post
On LinkedIn...
• Connect your
blog to your
profile
• Post status
updates and link to
interesting content
• Answer
questions,
especially in your
groups and among
your peripheral
connections
On Twitter...
• Share your blog
posts
• Share finds from
the web
• Comment on
others’ tweets
• Answer questions
• Re-tweet
interesting items

More Ideas For Creating Value
Curate links on digg, AllTops,
StumbleUpon or delicious
Curate videos on YouTube
Answer questions on Askville,
Quora, Yahoo, or MarketingProfs
Create templates and share them
on SlideShare and your blog
Create presentations and share
them on Slideshare and your blog
Curate photos on Flickr
Curate lists of smart people on
twitter
Use skype or other video chat to
create useful videos such as how-
to’s or record interviews
Record a podcast of tips & tricks
and post to your blog
Attending a conference? Write up
a post-conference review
Bundle your best blog posts into a
free eBook and distribute it

Now that you have a home
base, and you’re creating value
it’s time to add to your network

1. Join more LinkedIn Groups
2. Join a Google Group
3. Local niche networks
4. Look for industry experts
5. Ask for recommendations
6. Follow interesting Tweeples
7. Add new outposts

As you add to your outposts and
expand your network,
connecting that work to your
base camp at LinkedIn.

Toolbox
As promised: a toolbox for a
competitive edge in the job
hunt and the career that follows

Use Twitter to Find Out Who’s
Hiring Right Now
tweetmyjobs.com
twitjobsearch.com
search.twitter.com

Get smart about what’s happening
in your industry or target company
netvibes.com
google alerts
LinkedIn Digest
LinkedIn Company
Profiles

Find Tweeps on Twitter
tweepz.com
wefollow.com
twellow.com

Decide which keywords to use with
the Google Keywords Tool
google.com/sktool

Decide which keywords to use with
the Google Keywords Tool

Stay on top of Craigslist Job
Postings
Scroll to the bottom of
the page and look for the
orange RSS icon.
Right click (CTRL+click
if you’re a mac user) and
copy the URL.

You can add that URL as a
subscription in any RSS reader
We’re using Google
Reader in this case.

Now we have instant updates to new
posts in that category
Conveniently delivered to
our RSS inbox.
TIP: This trick can be
used to follow corporate
blogs, and other web
content too!

That was fast!
We learned why and how social media is
critical to the modern job search
We laid out a quick-start action plan: base
camp, outposts, create value, network
And we shared some delightfully geeky
tools to give you an edge over the
competition
1
2
3

Thank you!
Kimberly Carroll
@makeitbetterns
facebook.com/makeitbetter.net
linkedin.com/in/websavant
kimberly@makeitbetter.net

RE:WORK IV: Social Media Tips for the Modern Work World

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RE:WORK IV: Social Media Tips for the Modern Work World